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題名 議題設定理論第二層次探析－以台北市公娼存廢議題為例
作者 陳芸芸
Chen, Tracy
貢獻者 金溥聰
King, Pu Tsung
陳芸芸
Tracy Chen
關鍵詞 議題設定
公娼
公娼存廢議題
屬性
形象
第二層次
agenda-setting
attributes
image
second dimension
日期 1998
上傳時間 20-Apr-2016 14:23:16 (UTC+8)
摘要 　　本論文是台灣地區首篇以「議題設定理論第二層次」中的「媒介議題屬性設定效果」為主旨的實證研究。論文以「台北市公娼存廢議題」做為分析個案，目的在於驗證「媒介設定公娼議題的第二層次效果」。研究方法係以報紙內容分析與民意調查兩種方式，檢驗報紙所強調報導的屬性，是否也是民眾腦海中比較凸顯的屬性。研究結果證實了媒介的議題屬性設定效果。其他主要發現如下：
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描述 碩士
國立政治大學
新聞學系
85451016
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002001587
資料類型 thesis
dc.contributor.advisor 金溥聰zh_TW
dc.contributor.advisor King, Pu Tsungen_US
dc.contributor.author (Authors) 陳芸芸zh_TW
dc.contributor.author (Authors) Tracy Chenen_US
dc.creator (作者) 陳芸芸zh_TW
dc.creator (作者) Chen, Tracyen_US
dc.date (日期) 1998en_US
dc.date.accessioned 20-Apr-2016 14:23:16 (UTC+8)-
dc.date.available 20-Apr-2016 14:23:16 (UTC+8)-
dc.date.issued (上傳時間) 20-Apr-2016 14:23:16 (UTC+8)-
dc.identifier (Other Identifiers) B2002001587en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85667-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description (描述) 85451016zh_TW
dc.description.abstract (摘要) 　　本論文是台灣地區首篇以「議題設定理論第二層次」中的「媒介議題屬性設定效果」為主旨的實證研究。論文以「台北市公娼存廢議題」做為分析個案，目的在於驗證「媒介設定公娼議題的第二層次效果」。研究方法係以報紙內容分析與民意調查兩種方式，檢驗報紙所強調報導的屬性，是否也是民眾腦海中比較凸顯的屬性。研究結果證實了媒介的議題屬性設定效果。其他主要發現如下：zh_TW
dc.description.tableofcontents 致謝-----1
     論文摘要-----3
     目次-----4
     圖表目次-----7
     第一章　緒論-----9
     　　第一節　研究動機與目的-----9
     　　第二節　論文大綱-----13
     第二章　文獻探討-----14
     　　第一節　理論源起及對傳播研究的意義-----15
     　　第二節　議題設定的效果層次-----17
     　　第三節　議題設定理論研究的發展-----18
     　　　　壹、媒介議題、公眾議題與政策議題-----19
     　　　　貳、議題設定理論的整合與擴展-----19
     　　第四節　議題設定理論的第二層次-----21
     　　　　壹、議題設定理論第二層次的基本概念-----21
     　　　　貳、第二層次與其他相關理論的結合-----25
     　　　　參、與第二層次理論相關之文獻與研究證據-----39
     　　　　肆、小結-----53
     　　第五節　研究問題與研究架構-----57
     第三章　研究方法-----64
     　　第一節　公娼議題新聞內容分析-----64
     　　　　壹、媒介文本資料蒐集-----64
     　　　　貳、登錄類目-----65
     　　第二節　民意調查-----71
     　　　　壹、抽樣方式與調查方式-----71
     　　　　貳、問卷內容及變項-----73
     　　　　參、樣本檢定-----74
     　　第三節　統計分析方法-----77
     第四章　報紙議題屬性分析-----78
     　　第一節　整體新聞資料描述-----78
     　　第二節　報紙整體公娼議題報導分析-----79
     　　第三節　各報公娼議題報導屬性分析-----83
     第五章　選民認知的議題屬性-----88
     　　第一節　受訪者資料概述-----88
     　　　　壹、人口變項-----88
     　　　　貳、媒介使用行為-----91
     　　第二節　民眾對公娼議題的認知-----94
     　　　　壹、民眾對於廢娼政策的立場-----94
     　　　　貳、受訪者對於公娼議題屬性的認知-----95
     第六章　第二層次議題設定效果-----100
     　　　　第一節　第二層次議題設定效果分析-----100
     　　　　第二節　第二層次效果影響因素分析-----104
     第七章　結論與建議-----107
     　　第一節　研究發現-----108
     　　　　壹、媒介所強調的公娼議題屬性-----108
     　　　　貳、公眾所認知的公娼議題屬性-----109
     　　　　參、媒介的第二層次議題設定效果-----111
     　　　　肆、影響媒介第二層次議題設定效果的因素-----112
     　　第二節　研究限制及未來研究建議-----114
     參考書目-----119
     附錄一　台北市公娼事件大事紀-----128
     附錄二　報紙議題內容分析編碼資料-----131
     　　　　報紙公娼議題內容分析登錄表-----135
     　　　　報紙公娼議題內容分析編碼說明-----136
     附錄三　公娼議題民意調查資料-----139
     　　　　公娼議題民意調查問卷-----139
     　　　　公娼議題民意調查受訪者認知觀點說明-----148
     
     圖表目次
     圖目次
     圖2-1：議題設定的兩種層次以及三種效果-----23
     圖2-2：McCombs對於新聞框架的分類-----35
     圖2-3：新聞框架的面向-----54
     圖2-4：議題設定第二層次的核心概念-----55
     圖2-5：研究架構圖-----63
     圖4-1：整體報紙公娼議題報導屬性次數分配圖-----82
     圖4-2：整體報紙公娼議題報導屬性比例分配圖-----82
     圖4-3：中時、聯合及自由時報公娼議題報導屬性比例分配圖-----87
     圖5-1：台北市民最常閱讀的前五名報紙-----93
     圖5-2：受訪者對公娼存廢政策的立場-----94
     圖5-3：全體受訪者對公娼議題的屬性認知-----96
     
     表目次
     表2-1：議題設定第二層次相關文獻中所分析之屬性-----52
     表3-1：電話訪問記錄-----73
     表3-2：樣本與母體的性別Z檢定結果表-----76
     表4-1：整體報紙公娼議題報導屬性統計表-----83
     表4-2：中國時報公娼議題報導屬性統計表-----84
     表4-3：聯合報公娼議題報導屬性統計表-----85
     表4-4：自由時報公娼議題報導屬性統計表-----86
     表5-1：受訪者性別分佈-----89
     表5-2：受訪者年齡分佈-----89
     表5-3：受訪者教育程度分佈-----90
     表5-4：受訪者省籍分佈-----90
     表5-5：受訪者政黨傾向-----90
     表5-6：每週收看電視新聞的頻率-----91
     表5-7：每週閱讀報紙的頻率-----91
     表5-8：那你都是看什麼報紙比較多-----92
     表5-9：全體受訪者對公娼議題的屬性認知-----95
     表5-10：那你為什麼會支持，台北市政府廢除公娼的政策-----97
     表5-11：那你為什麼不支持，台北市政府廢除公娼的政策-----98
     表5-12：無明顯立場受訪者所想到的公娼議題屬性-----99
     表6-1：全體受訪者對公娼議題的屬性認知與報紙屬性相關程度表-----101
     表6-2：各報讀者對公娼議題的屬性認知與報紙屬性相關程度表-----103
     表6-3：不同次群體受訪者的報紙屬性設定效果檢驗-----107		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002001587en_US
dc.subject (關鍵詞) 議題設定zh_TW
dc.subject (關鍵詞) 公娼zh_TW
dc.subject (關鍵詞) 公娼存廢議題zh_TW
dc.subject (關鍵詞) 屬性zh_TW
dc.subject (關鍵詞) 形象zh_TW
dc.subject (關鍵詞) 第二層次zh_TW
dc.subject (關鍵詞) agenda-settingen_US
dc.subject (關鍵詞) attributesen_US
dc.subject (關鍵詞) imageen_US
dc.subject (關鍵詞) second dimensionen_US
dc.title (題名) 議題設定理論第二層次探析－以台北市公娼存廢議題為例zh_TW
dc.type (資料類型) thesisen_US
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