| dc.contributor | 國際傳播英語碩士學位學程 | - |
| dc.creator (作者) | 施琮仁 | - |
| dc.date (日期) | 2013 | - |
| dc.date.accessioned | 20-Apr-2016 16:32:35 (UTC+8) | - |
| dc.date.available | 20-Apr-2016 16:32:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Apr-2016 16:32:35 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=95765 | - |
| dc.description.abstract (摘要) | 本研究以台灣最大的科學社群「Pansci 泛科學」為對象，試\r\n圖瞭解社交網站和公眾參與的關係。根據網路調查（N\r\n=1,160），Pansci 使用對於資訊性參與及公民參與皆有正面\r\n影響，可見臉書科學社群的確對於科學的推廣有所幫助。第\r\n二，公眾參與也受到Pansci 使用動機影響，社交動機同時和\r\n兩類參與有關，但娛樂、自我定位、資訊動機則僅和公民參\r\n與有關。第三，Pansci 使用能夠中介（mediate）與調節\r\n（moderate）使用動機對公眾參與的影響，內文中將討論這\r\n些發現的意涵。\r\nThe purpose of this study is to understand how a\r\nlarge scientific Facebook social network (Pansci) may\r\nfoster public participation in science, including the\r\nacquisition of scientific information and civic\r\nparticipation in scientific activities. An online\r\nsurvey （N =1,160） was conducted in 2014 on the\r\nmembers of Pansci Facebook Fan Page to explore their\r\nusage patterns, motivations of use, and participatory\r\nbehaviors. The results indicated that Pansci use was\r\npositively associated with both forms of\r\nparticipation, even after traditional media use was\r\ncontrolled. This suggests that a science-oriented\r\nsocial networking site is useful in promoting public\r\nengagement with science. Additionally, public\r\nparticipation was also affected by users＇\r\nmotivations. If the users accessed Pansci Facebook\r\nFan Page for the purpose of socializing, their\r\nlikelihood in engaging in both forms of participation\r\nmay be increased. However, recreational, selfidentity,\r\nand informational motivations were only\r\nlinked to civic participation. Finally, Pansci use\r\nboth mediates and moderates the effect of motivation\r\non public participation. | - |
| dc.format.extent | 1175567 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 計畫編號 NSC 102-2511-S004-005-MY2 | - |
| dc.subject (關鍵詞) | 社交網站;臉書;Pansci 泛科學;使用動機;公眾參與;\r\nSocial networking sites; Facebook; Pansci; uses and\r\ngratifications; public participation | - |
| dc.title (題名) | 社群媒體與科學態度 | - |
| dc.title.alternative (其他題名) | Social Media and Public Attitudes Towards Science | - |
| dc.type (資料類型) | report | - |
