| dc.contributor | 國際傳播英語碩士學位學程 | - |
| dc.creator (作者) | 施琮仁 | - |
| dc.date (日期) | 2013 | - |
| dc.date.accessioned | 20-Apr-2016 16:32:35 (UTC+8) | - |
| dc.date.available | 20-Apr-2016 16:32:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Apr-2016 16:32:35 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/85710 | - |
| dc.description.abstract (摘要) | 本研究以台灣最大的科學社群「Pansci 泛科學」為對象，試 圖瞭解社交網站和公眾參與的關係。根據網路調查（N =1,160），Pansci 使用對於資訊性參與及公民參與皆有正面 影響，可見臉書科學社群的確對於科學的推廣有所幫助。第 二，公眾參與也受到Pansci 使用動機影響，社交動機同時和 兩類參與有關，但娛樂、自我定位、資訊動機則僅和公民參 與有關。第三，Pansci 使用能夠中介（mediate）與調節 （moderate）使用動機對公眾參與的影響，內文中將討論這 些發現的意涵。 The purpose of this study is to understand how a large scientific Facebook social network (Pansci) may foster public participation in science, including the acquisition of scientific information and civic participation in scientific activities. An online survey （N =1,160） was conducted in 2014 on the members of Pansci Facebook Fan Page to explore their usage patterns, motivations of use, and participatory behaviors. The results indicated that Pansci use was positively associated with both forms of participation, even after traditional media use was controlled. This suggests that a science-oriented social networking site is useful in promoting public engagement with science. Additionally, public participation was also affected by users＇ motivations. If the users accessed Pansci Facebook Fan Page for the purpose of socializing, their likelihood in engaging in both forms of participation may be increased. However, recreational, selfidentity, and informational motivations were only linked to civic participation. Finally, Pansci use both mediates and moderates the effect of motivation on public participation. | - |
| dc.format.extent | 1175567 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 計畫編號 NSC 102-2511-S004-005-MY2 | - |
| dc.subject (關鍵詞) | 社交網站;臉書;Pansci 泛科學;使用動機;公眾參與; Social networking sites; Facebook; Pansci; uses and gratifications; public participation | - |
| dc.title (題名) | 社群媒體與科學態度 | - |
| dc.title.alternative (其他題名) | Social Media and Public Attitudes Towards Science | - |
| dc.type (資料類型) | report | - |
