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題名 產品知識對消費者從眾行為之影響
作者 劉芳梅
Liu, Fang-mei
貢獻者 別蓮蒂
劉芳梅
Fang-mei Liu
關鍵詞 產品知識
從眾行為
決策時間
性別
參考團體
新世代消費族群
實驗法
消費者行為
日期 1998
上傳時間 20-Apr-2016 16:46:13 (UTC+8)
摘要 　　本研究以新世代消費族群為研究對象，探討消費者的產品知識（高、低）、消費者的性別（男、女）、參考團體的性別（男、女）和參考團體的專業性（高、低）四項因素，如何影響消費者的從眾行為與決策考慮時間。從眾行為是個人為了取得群體的認同，因此採取與群體相似的思想或行為；而產品知識為消費者在選購或使用某項產品所具備的知識，包括消費者主觀認定自己具備的知識，以及客觀真實具備的知識。本研究推論，產品知識低的消費者，由於較缺乏自信，會較依賴他人的意見，因此較容易產生從眾行為。
參考文獻 一、中文部份
林克明、柏松齡，1996年消費者生活型態大調查-台灣消費族群白皮書，廣告雜誌，民國86年1月，30-51頁
行政院主計處網站，http://140.129.146.193/dgbas03/bs8/dbase/dbankii.htm，民國88年
二、英文部份
Anderson, R. D., Engledow, J. L., and Becker, H. (1979). "Evaluating the Relationships Among Attitude Toward Business, Product Satisfation, Experience, and search Effort," Journal of Markting Research, 16, 394-400
Asch, S. E. (1951). "Effect of Group Pressure Upon the Modification and Distortion of Judgments," Group, Leadership and Men, Pittsburgh, Carnegie Press, 177-190
Asch, S. E. (1952). Social Psychology, New York: Prentice-Hall
Asch, S. E. (1956). "Studies of Independence and Conformity: A Majority of One Against a Unanimous Majority," Psychological Monographs, 70-79
Assael, H. (1995). Consumer Behavior and Marketing Action, 5th ed., Cincinnati, Ohio: South-Western College Publishing, 538
Assael, H. (1998). Consumer Behavior and Marketing Action, 6th ed., Cincinnati, Ohio: South-Western College Publishing, 388
Bearden, W. O., Rose, R. L., and Teel, J. E. (1994). "Correlates of Conformity in the Consumption of Illicit Drugs and Alcohol," Journal of Business Research, 30, 25-31
Becker, B. J. (1986). Influence Again: Another Look at Stydied of Gender Differences in Social Influence. In J. S. Hyde and M. C. Linn (Eds.), The Psychology of Gender: Advances Through Meta-analysis. Baltimore: Johns Hopkins University Press.
Berkman, H. W., Lindquist, J. D., and Sirgy M. J. (1996). Consumer Behavior, Lincolnwood, Illinois: NTC Business Books, 508-809
Brucks, M. (1985). "The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, 12, 1-16
Calder, B. J., Phillips, L. W., and Tybout, A. M. (1981). "Designing Research for Application," Journal of Marketing Research, 8, 197-207
Carli, L. L. (1982). "Are Women More Social and Men More Task Oriented? A Meta-analytic Review of Sex Differences on Group Interaction, Reward Allocation, Coalition Formation, and Cooperation in the Prisoner`s Dilemma Game," Unpublished Manuscript, University of Massachusetts, Amherst
Cook, T. and Campbell, D. (1975). "The Design and Conduct of Experiments and Quasi-experiments in Filed Settings," Handbook of Industrial and Organizational Research, Ed. Matin Dunnette, Chicago: Rand Mcnally and Co.
Crutchfield, D. A. (1955). "Conformity and Character," American Psychologist, 10,191-198
Deutsch, M. and Gerard, H. B. (1955). "A Study of Normative and Informational Social Influences Upon Individual Judgement," Journal of Abcdrmal and Social Psychology, 51, 629-636
Dittes, J. E. and Kelley, H. H. (1956). "Effect of Different Conditions of Acceptance Upon Conformity to Group Norms," Journal of Abcdrmal and Social Psychology, 53, 100-107
Eagly, A. H. (1978). "Sex Differences in Influenceability," Psychological Bulletin, 85, 86-116
Eagly, A. H. (1987). Sex difference in Social Behavior: A Social Role Interpretation, Hillsdale, NJ: Erlbaum.
Eagly, A. H. and Carli, L. L. (1981). "Sex of Research and Sex-typed Communications as Determinants of Sex Differences in Influenceability: A Meta-analysis of Social Influence Studies," Psychological Bulletin, 90, 1-20
Festinger, L. (1957). A Theory of Cognitive Dissonance, CA: Stanford University Press, 13
Hawkins, D. I., Best, R. J., and Coney, K. A. (1998). Consumer Behavior: Building Marketing Strategy, 7th ed., U.S.: McGraw-Hill, 164-173
Heider, F. (1958). The Psychology of Interpersonal Relations, New York: John Wiley
Hyde, J. S. (1986). "Gender Differences in Aggression," The Psychology of Gender: Advances Through Meta-analysis, Baltimore: Johns Hopkins University Press.
Kelman, H. C. (1958). "Compliance, Identification, and Internalization: Three Process of Attitude Change," Journal of Conflict Resolution, 2, 51-60
Kerr, N. L. and MacCoun, R. J. (1985). "The Effect of Jury Size and Polling Method on the Process and Product of Jury Deliberation," Journal of Personality and Social Psychology, 48, 349-363
Kiesler, C. A. and Kiesler, S. B. (1969). Conformity, MA: Addison-Wesley, 7
Lascu, D. N., Bearden, W. O., and Rose, R. L. (1995). "Norm Extremity and Interpersonal Influences on Consumer Conformity," Journal of Business Research, 32, 201-212
Lippa, R. A. (1990). Introduction to Social Psychology, California: Wadsworth, Inc. 521-545
Macinnis, H. (1997). Consumer Behavior, Boston, New York: Houghton Mifflin Company, 393-394
McDavid, J. W. and Sistrunk, F. (1964). "Personality Correlates of Two Kinds of Conformity Behavior," Journal of Personality, 32, 421-435
Montgomery, D. C. (1991). Design and Analysis of Experiments, 3rd ed., New York: John Wiley and Sons Inc., 134-194, 569-587
Moore, W. L. and Lehmann, D. R. (1980). "Individual Differences in Search Behavior for a Nondurable," Journal of Consumer Research, 7, 296-307
Mowen, J. C. and Minor, M. (1998). Consumer Behavior, 5th ed., New Jersey: Prentice-Hall, Inc., 487-489
Newman, J. W. and Staelin, R. (1972). "Prepurchase Information Seeking for new Cars and Major Household Appliances," Journal of Marketing Research, 9, 249-257
Park, C. W., Mothersbaugh, D. L., and Feick, L. (1994). "Consumer Knowledge Assessment," Journal of Consumer Research, 21, 71-82
Rao, A. R. and Monroe (1988). "The Moderating Effort of Prior Knowledge on Cue Utilization in Product Evaluation," Journal of Consumer Research, 15 (2), 253-364
Rosenkrantz, P., Vogel, S., Bee, H., Broverman, I., and Broverman, D. M. (1968). "Sex-Role Stereotypes and Self-Concept in College Students," Journal of Consulting and Clinical Psychology, 32, 287-295
Sakurai, M. M. (1975). "Small Group Cohesiveness and Detrimental Conformity," Sociometry, 38, 340-357
Sistrunk, F. and McDavid, J. W. (1971). "Sex Variable in Conformity Behavior," Journal of Personality and Social Psychology, 17, 200-207
Sujan, M. (1985). "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, 12, 31-46
Swan, J. E. (1969). "Experimental Analysis of Predecidion Information Seeking," Journal of Marketing Research, 6, 192-197
Traylor, M. B. (1981). "Product Involvement and Brand Commitment," Journal of Advertising Research, 21, 51-56
Wilkie, W. L. (1994). Consumer Behavior, 3rd ed., New York: John Wiley and Sons Inc., 380-381
描述 碩士
國立政治大學
企業管理學系
86355004
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002001328
資料類型 thesis
dc.contributor.advisor 別蓮蒂zh_TW
dc.contributor.author (Authors) 劉芳梅zh_TW
dc.contributor.author (Authors) Fang-mei Liuen_US
dc.creator (作者) 劉芳梅zh_TW
dc.creator (作者) Liu, Fang-meien_US
dc.date (日期) 1998en_US
dc.date.accessioned 20-Apr-2016 16:46:13 (UTC+8)-
dc.date.available 20-Apr-2016 16:46:13 (UTC+8)-
dc.date.issued (上傳時間) 20-Apr-2016 16:46:13 (UTC+8)-
dc.identifier (Other Identifiers) B2002001328en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85732-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) 86355004zh_TW
dc.description.abstract (摘要) 　　本研究以新世代消費族群為研究對象，探討消費者的產品知識（高、低）、消費者的性別（男、女）、參考團體的性別（男、女）和參考團體的專業性（高、低）四項因素，如何影響消費者的從眾行為與決策考慮時間。從眾行為是個人為了取得群體的認同，因此採取與群體相似的思想或行為；而產品知識為消費者在選購或使用某項產品所具備的知識，包括消費者主觀認定自己具備的知識，以及客觀真實具備的知識。本研究推論，產品知識低的消費者，由於較缺乏自信，會較依賴他人的意見，因此較容易產生從眾行為。zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002001328en_US
dc.subject (關鍵詞) 產品知識zh_TW
dc.subject (關鍵詞) 從眾行為zh_TW
dc.subject (關鍵詞) 決策時間zh_TW
dc.subject (關鍵詞) 性別zh_TW
dc.subject (關鍵詞) 參考團體zh_TW
dc.subject (關鍵詞) 新世代消費族群zh_TW
dc.subject (關鍵詞) 實驗法zh_TW
dc.subject (關鍵詞) 消費者行為zh_TW
dc.title (題名) 產品知識對消費者從眾行為之影響zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部份
林克明、柏松齡，1996年消費者生活型態大調查-台灣消費族群白皮書，廣告雜誌，民國86年1月，30-51頁
行政院主計處網站，http://140.129.146.193/dgbas03/bs8/dbase/dbankii.htm，民國88年
二、英文部份
Anderson, R. D., Engledow, J. L., and Becker, H. (1979). "Evaluating the Relationships Among Attitude Toward Business, Product Satisfation, Experience, and search Effort," Journal of Markting Research, 16, 394-400
Asch, S. E. (1951). "Effect of Group Pressure Upon the Modification and Distortion of Judgments," Group, Leadership and Men, Pittsburgh, Carnegie Press, 177-190
Asch, S. E. (1952). Social Psychology, New York: Prentice-Hall
Asch, S. E. (1956). "Studies of Independence and Conformity: A Majority of One Against a Unanimous Majority," Psychological Monographs, 70-79
Assael, H. (1995). Consumer Behavior and Marketing Action, 5th ed., Cincinnati, Ohio: South-Western College Publishing, 538
Assael, H. (1998). Consumer Behavior and Marketing Action, 6th ed., Cincinnati, Ohio: South-Western College Publishing, 388
Bearden, W. O., Rose, R. L., and Teel, J. E. (1994). "Correlates of Conformity in the Consumption of Illicit Drugs and Alcohol," Journal of Business Research, 30, 25-31
Becker, B. J. (1986). Influence Again: Another Look at Stydied of Gender Differences in Social Influence. In J. S. Hyde and M. C. Linn (Eds.), The Psychology of Gender: Advances Through Meta-analysis. Baltimore: Johns Hopkins University Press.
Berkman, H. W., Lindquist, J. D., and Sirgy M. J. (1996). Consumer Behavior, Lincolnwood, Illinois: NTC Business Books, 508-809
Brucks, M. (1985). "The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, 12, 1-16
Calder, B. J., Phillips, L. W., and Tybout, A. M. (1981). "Designing Research for Application," Journal of Marketing Research, 8, 197-207
Carli, L. L. (1982). "Are Women More Social and Men More Task Oriented? A Meta-analytic Review of Sex Differences on Group Interaction, Reward Allocation, Coalition Formation, and Cooperation in the Prisoner`s Dilemma Game," Unpublished Manuscript, University of Massachusetts, Amherst
Cook, T. and Campbell, D. (1975). "The Design and Conduct of Experiments and Quasi-experiments in Filed Settings," Handbook of Industrial and Organizational Research, Ed. Matin Dunnette, Chicago: Rand Mcnally and Co.
Crutchfield, D. A. (1955). "Conformity and Character," American Psychologist, 10,191-198
Deutsch, M. and Gerard, H. B. (1955). "A Study of Normative and Informational Social Influences Upon Individual Judgement," Journal of Abcdrmal and Social Psychology, 51, 629-636
Dittes, J. E. and Kelley, H. H. (1956). "Effect of Different Conditions of Acceptance Upon Conformity to Group Norms," Journal of Abcdrmal and Social Psychology, 53, 100-107
Eagly, A. H. (1978). "Sex Differences in Influenceability," Psychological Bulletin, 85, 86-116
Eagly, A. H. (1987). Sex difference in Social Behavior: A Social Role Interpretation, Hillsdale, NJ: Erlbaum.
Eagly, A. H. and Carli, L. L. (1981). "Sex of Research and Sex-typed Communications as Determinants of Sex Differences in Influenceability: A Meta-analysis of Social Influence Studies," Psychological Bulletin, 90, 1-20
Festinger, L. (1957). A Theory of Cognitive Dissonance, CA: Stanford University Press, 13
Hawkins, D. I., Best, R. J., and Coney, K. A. (1998). Consumer Behavior: Building Marketing Strategy, 7th ed., U.S.: McGraw-Hill, 164-173
Heider, F. (1958). The Psychology of Interpersonal Relations, New York: John Wiley
Hyde, J. S. (1986). "Gender Differences in Aggression," The Psychology of Gender: Advances Through Meta-analysis, Baltimore: Johns Hopkins University Press.
Kelman, H. C. (1958). "Compliance, Identification, and Internalization: Three Process of Attitude Change," Journal of Conflict Resolution, 2, 51-60
Kerr, N. L. and MacCoun, R. J. (1985). "The Effect of Jury Size and Polling Method on the Process and Product of Jury Deliberation," Journal of Personality and Social Psychology, 48, 349-363
Kiesler, C. A. and Kiesler, S. B. (1969). Conformity, MA: Addison-Wesley, 7
Lascu, D. N., Bearden, W. O., and Rose, R. L. (1995). "Norm Extremity and Interpersonal Influences on Consumer Conformity," Journal of Business Research, 32, 201-212
Lippa, R. A. (1990). Introduction to Social Psychology, California: Wadsworth, Inc. 521-545
Macinnis, H. (1997). Consumer Behavior, Boston, New York: Houghton Mifflin Company, 393-394
McDavid, J. W. and Sistrunk, F. (1964). "Personality Correlates of Two Kinds of Conformity Behavior," Journal of Personality, 32, 421-435
Montgomery, D. C. (1991). Design and Analysis of Experiments, 3rd ed., New York: John Wiley and Sons Inc., 134-194, 569-587
Moore, W. L. and Lehmann, D. R. (1980). "Individual Differences in Search Behavior for a Nondurable," Journal of Consumer Research, 7, 296-307
Mowen, J. C. and Minor, M. (1998). Consumer Behavior, 5th ed., New Jersey: Prentice-Hall, Inc., 487-489
Newman, J. W. and Staelin, R. (1972). "Prepurchase Information Seeking for new Cars and Major Household Appliances," Journal of Marketing Research, 9, 249-257
Park, C. W., Mothersbaugh, D. L., and Feick, L. (1994). "Consumer Knowledge Assessment," Journal of Consumer Research, 21, 71-82
Rao, A. R. and Monroe (1988). "The Moderating Effort of Prior Knowledge on Cue Utilization in Product Evaluation," Journal of Consumer Research, 15 (2), 253-364
Rosenkrantz, P., Vogel, S., Bee, H., Broverman, I., and Broverman, D. M. (1968). "Sex-Role Stereotypes and Self-Concept in College Students," Journal of Consulting and Clinical Psychology, 32, 287-295
Sakurai, M. M. (1975). "Small Group Cohesiveness and Detrimental Conformity," Sociometry, 38, 340-357
Sistrunk, F. and McDavid, J. W. (1971). "Sex Variable in Conformity Behavior," Journal of Personality and Social Psychology, 17, 200-207
Sujan, M. (1985). "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, 12, 31-46
Swan, J. E. (1969). "Experimental Analysis of Predecidion Information Seeking," Journal of Marketing Research, 6, 192-197
Traylor, M. B. (1981). "Product Involvement and Brand Commitment," Journal of Advertising Research, 21, 51-56
Wilkie, W. L. (1994). Consumer Behavior, 3rd ed., New York: John Wiley and Sons Inc., 380-381		zh_TW