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題名 行動電話門號產品屬性最佳化設計--以聯合分析法為例
作者 田芝穎
Tian, Claire
貢獻者 洪順慶
田芝穎
Tian, Claire
關鍵詞 行動電話
產品屬性
最佳化設計
日期 1998
上傳時間 20-Apr-2016 16:47:41 (UTC+8)
摘要 本研究的主要目的有二：1.了解針對行動電話門號此一產品，消費者真正重視的產品屬性有哪些。2.透過聯合分析的方法，調整最佳產品組合，包括產品屬性與費率方式。
參考文獻 一、 中文部分
王志傑，消費者對電動機車重要屬性偏好結構之研究—聯合分析法之應用，中興企研，民國87年。
朱盈年，聯合分析法在購買機車產品之應用研究，私立大葉工學院事業經營研究所碩士論文，民國84年。
邵茂龍，廠商訂價理論架構與方法 以個案公司為例，政治大學企管研究所碩士論文，民國82年。
梁禺川，聯合分析法在筆記型電腦最佳化設計之研究，台科大工技所碩士論文，民國86年6月。
黃俊英，行銷研究—管理與技術，華泰書局，第四版，民國81年2月。
Stephen L. Montgomery，陳振遠（譯者），定價策略，書泉出版社，民79年。
窪田干貫，楊鴻儒（譯者），價格戰略，書泉出版社，民國85年。
英文部分
Blankenship and Breen (1993),State of the Art: Marketing Research, NTC Business Books.
David J. Curry(1985),”Measuring Price and Quality Competition”,Journal of Marketing, Vol49, Spring, p106-117.
David J. Curry, and Peter C. Riesz (1988),”Prices and Price/Quality Relationships: A Longitudinal Analysis” Journal of Marketing Research, vol52, p36-51.
Donald R.Lichtenstein, and Peter H Bloch, and William C. Black, (1988) : ”Correlates of Price Acceptability”,Journal of Consumer Reasearch, September, p243-252.
Donald R.Lichtenstein, and Scot Burton(1989),”The Relationship Between Perceived and Objective Price-Quality. Journal of Marketing Reasearch, November,p429-43.
Gary L. Lilien, and Philip Kotler, and K. Sridngr Moorthy,(1992), Marketing Model, p160-180.
Gerard J. Tellis, (1988) “The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales”, Journal of Marketing Reasearch, November,p331-41.
Henry Assael(1987),Consumer Behavior and Marketing Action, 3rd , p165, 505, 586-588, 591.
James M. Lattin, and Randolph E. Bucklin(1989),”Reference Effects of Price and Promotion on Brand Choice Behavior”, Journal of Marketing Research, August, p299-310.
Judith Thomas Miller, and James R. Ogden, and Craig A. Latshaw, (1998) ”Using Trade-off Analysis to Determine Value-Price Sensitivity of Custom Calling Features”, American Business Review,January,p8-13.
Philip Kotler,and Siew Meng Leong,and Swee Hoon Ang ,and Chin Tiong Tan(1996),”Marketing Management, An Asian Perspective”, p43,242, 552-4,617,620,647.
Patricj E. Murphy & Ben M. Enis(1986), ”Classifying Products Strategically”Journal of Marketing,p30-p36.
Richard E. Caves,and David P.Greene,(1996)”Brands’ Quality Levels, Prices, and Advertising Outlays: Empirical Evidence on signals and information Costs” ,International Journal of Industrial Organization,14 p29-52.
Robert B. Archibald, and Clyde A. Haulman, and Carlisle E. Moody, JR, (1983) ”Quality, Price, Adverstising, and Published Quality Ratings”, Journal of Consumer Research, Vol 9, March, p347-55.
Robert J. Dolan, and Hermann Simon, Power Pricing, p17-41.
Thomas T.Nagle & Reed K. Holden,(1995)”The strategy and Tactics of Pricing”,p.5-16,p72-114,p323-356.
Valarie A. Zeithaml (1988),”Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, Vol52, July, p2-22.
Hermann Simon(1991),”Price Management”,p176,p199,p175-180,p283.
Stiglitz, Joseph E.(1987), “The Causes and Consequences of the Dependence of Quality on Price,”Journal Economic Literature, 25(March),1-48.
Scitovszky, Tibor(1945), ”Some Consequences of the Habit of Judging Quality by Price,” Review of Economic Studies, 12(Winter), p100-5.
描述 碩士
國立政治大學
企業管理學系
86355066
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002001372
資料類型 thesis
dc.contributor.advisor 洪順慶zh_TW
dc.contributor.author (Authors) 田芝穎zh_TW
dc.contributor.author (Authors) Tian, Claireen_US
dc.creator (作者) 田芝穎zh_TW
dc.creator (作者) Tian, Claireen_US
dc.date (日期) 1998en_US
dc.date.accessioned 20-Apr-2016 16:47:41 (UTC+8)-
dc.date.available 20-Apr-2016 16:47:41 (UTC+8)-
dc.date.issued (上傳時間) 20-Apr-2016 16:47:41 (UTC+8)-
dc.identifier (Other Identifiers) B2002001372en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85773-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) 86355066zh_TW
dc.description.abstract (摘要) 本研究的主要目的有二：1.了解針對行動電話門號此一產品，消費者真正重視的產品屬性有哪些。2.透過聯合分析的方法，調整最佳產品組合，包括產品屬性與費率方式。zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002001372en_US
dc.subject (關鍵詞) 行動電話zh_TW
dc.subject (關鍵詞) 產品屬性zh_TW
dc.subject (關鍵詞) 最佳化設計zh_TW
dc.title (題名) 行動電話門號產品屬性最佳化設計--以聯合分析法為例zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、 中文部分
王志傑，消費者對電動機車重要屬性偏好結構之研究—聯合分析法之應用，中興企研，民國87年。
朱盈年，聯合分析法在購買機車產品之應用研究，私立大葉工學院事業經營研究所碩士論文，民國84年。
邵茂龍，廠商訂價理論架構與方法 以個案公司為例，政治大學企管研究所碩士論文，民國82年。
梁禺川，聯合分析法在筆記型電腦最佳化設計之研究，台科大工技所碩士論文，民國86年6月。
黃俊英，行銷研究—管理與技術，華泰書局，第四版，民國81年2月。
Stephen L. Montgomery，陳振遠（譯者），定價策略，書泉出版社，民79年。
窪田干貫，楊鴻儒（譯者），價格戰略，書泉出版社，民國85年。
英文部分
Blankenship and Breen (1993),State of the Art: Marketing Research, NTC Business Books.
David J. Curry(1985),”Measuring Price and Quality Competition”,Journal of Marketing, Vol49, Spring, p106-117.
David J. Curry, and Peter C. Riesz (1988),”Prices and Price/Quality Relationships: A Longitudinal Analysis” Journal of Marketing Research, vol52, p36-51.
Donald R.Lichtenstein, and Peter H Bloch, and William C. Black, (1988) : ”Correlates of Price Acceptability”,Journal of Consumer Reasearch, September, p243-252.
Donald R.Lichtenstein, and Scot Burton(1989),”The Relationship Between Perceived and Objective Price-Quality. Journal of Marketing Reasearch, November,p429-43.
Gary L. Lilien, and Philip Kotler, and K. Sridngr Moorthy,(1992), Marketing Model, p160-180.
Gerard J. Tellis, (1988) “The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales”, Journal of Marketing Reasearch, November,p331-41.
Henry Assael(1987),Consumer Behavior and Marketing Action, 3rd , p165, 505, 586-588, 591.
James M. Lattin, and Randolph E. Bucklin(1989),”Reference Effects of Price and Promotion on Brand Choice Behavior”, Journal of Marketing Research, August, p299-310.
Judith Thomas Miller, and James R. Ogden, and Craig A. Latshaw, (1998) ”Using Trade-off Analysis to Determine Value-Price Sensitivity of Custom Calling Features”, American Business Review,January,p8-13.
Philip Kotler,and Siew Meng Leong,and Swee Hoon Ang ,and Chin Tiong Tan(1996),”Marketing Management, An Asian Perspective”, p43,242, 552-4,617,620,647.
Patricj E. Murphy & Ben M. Enis(1986), ”Classifying Products Strategically”Journal of Marketing,p30-p36.
Richard E. Caves,and David P.Greene,(1996)”Brands’ Quality Levels, Prices, and Advertising Outlays: Empirical Evidence on signals and information Costs” ,International Journal of Industrial Organization,14 p29-52.
Robert B. Archibald, and Clyde A. Haulman, and Carlisle E. Moody, JR, (1983) ”Quality, Price, Adverstising, and Published Quality Ratings”, Journal of Consumer Research, Vol 9, March, p347-55.
Robert J. Dolan, and Hermann Simon, Power Pricing, p17-41.
Thomas T.Nagle & Reed K. Holden,(1995)”The strategy and Tactics of Pricing”,p.5-16,p72-114,p323-356.
Valarie A. Zeithaml (1988),”Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, Vol52, July, p2-22.
Hermann Simon(1991),”Price Management”,p176,p199,p175-180,p283.
Stiglitz, Joseph E.(1987), “The Causes and Consequences of the Dependence of Quality on Price,”Journal Economic Literature, 25(March),1-48.
Scitovszky, Tibor(1945), ”Some Consequences of the Habit of Judging Quality by Price,” Review of Economic Studies, 12(Winter), p100-5.		zh_TW