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題名 社會影響力對來源國形象的增強效果－以送禮行為為例
作者 葉桂鳳
貢獻者 邱志聖
葉桂鳳
關鍵詞 來源國形象
社會影響力
參考群體
日期 1998
上傳時間 20-Apr-2016 17:15:52 (UTC+8)
摘要 　　本研究主要探討社會影響力對來源國形象的增強效果。
參考文獻 一、中文書目\r\n詹炳發，台灣地區消費者對外國產品態度之研究，政治大學企業管理研究所未出版碩士論文，民國六十二年。\r\n許士軍，新加坡消費者對不同來源地產品之知覺及態度，管理評論，民國七十六年七月。\r\n廖彩卿，消費市場產製國別購買品偏好之研究，淡江大學企業管理研究所未出版碩士論文，民國七十九年。\r\n黃鈺文，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十年。\r\n解名禮，個人特質與消費者對不同品牌來源國與製造地產品態度之關係，國立政治大學企管研究所未出版碩士論文，民國八十一年。\r\n林靜儀，品牌國、生產地與廣告對大學生產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十二年。\r\n藍美英，中日產品品牌形象之研究，政治大學國際貿易研究所未出版碩士論文，民國八十二年。\r\n林秀娟、張紹勳， SPSS FOR WlNDOWS 統計分析，松岡電腦公司，民國八十三年。\r\n鄭銘源，來源國形象對產品評估之直接效應與間接效應，國立交通大學管理科學研究所未出版碩士論文，民國八十四年。\r\n蔡瑞宇，顧客行為學，天一圖書公司，民國八十五年。\r\n毛曉夫，來源國形象對顧客滿意度之影響--以ELM模式為理論基礎，政治大學國際貿易研究所未出版碩士論文，民國八十六年。\r\n蔡和奇，產品保證與來源國效果對消費者態度影響之研究，政治大學國際貿易研究所未出版碩士論文，民國八十七年。\r\n陳仲熙，產品知識及來源國形象對顧客滿意度之影響，國立政治大學國際貿易研究所未出版碩士論文，民國八十七年。\r\n黃美文，在電子商務環境下進行網路購物意願之研究－以購買涉入、參考群體與消費者特性探討，國立屏東科技大學資訊管理技術研究所未出版碩士論文，民國八十七年。\r\n林靈宏，消費者行為學，五南圖書出版公司，民國八十七年。\r\n二、英文書目\r\nBearden, William O. and Etzel, Michael J. (1982), “Reference Group Influence on Product and Brand Purchase Decisions,” Journal of Consumer Research, Vol. 9, September, 183-193.\r\nBearden, William O. and Rose Randall L. (1990), “Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity,” Journal of Consumer Research, Vol. 16, March, 461-471.\r\nBeatty, Sharon E., Kahle, Lynn R., and Homer, Pamela (1991), “Personal Values and Gift-Giving Behavior a Study Across Cultures,” Journal of Businessr Research, 22, 1149-157.\r\nBeatty, Sharon E., Kahle, Lynn R., Utsey, Marjorie, and Keown, Charles (1993), “Gift-Giving Behaviors in the United States and Japan: a Personal Values Perspective,” Journal of International Consumer Marketing, Vol. 6(1), 49-66.\r\nBelk, Russell W. (1976), “It’s the Thought that Counts: A Signed Digraph Analysis of Gift-Giving,” Journal of Consumer Research, Vol. 3, December, 155-162.\r\nBilkey, W. J. and E. Nes (1982), “Country of Origin effects on Product Evaluation,” Journal of International Business Studies, Spring/Summer: 89-99.\r\nChilders, Terry L. and Rao, Akshay R. (1992), “The Influence of Familial and Peer-based Reference groups on Consumer Decisions,” Journal of Consumer Research, Vol. 19, September, 198-211.\r\nErickson, Johansson and Chao (1984), “Image Variables in Multi-attribute Product Evaluations: Country of Origin effect,” Journal of Consumer Research, Vol. 11, p.696.\r\nEtzel, Michael J. and Walker, Brace J. (1974), “Advertising Strategy for Foreign Products,” Journal of Advertising Research, Vol.14(3), June, 41-44.\r\nFine, Leslie M. and Schumann, David W. (1992), “The Nature and Role of Salesperson Perceptions: The Interactive Effects of Salesperson/Customer Personalities,” Journal of ConsumerPsychology, 1(3), 285-296.\r\nHan C. M. (1991), “Testing the Role of Country Image in Consumer Choice Behavior,” European Journal of Marketing, Vol.24(6), 24-40.\r\nHan C. M. and V. Terpstra (1988), “Country of Origin Effects for Uni-National and Bi-National Products,” Journal of International Business Studies, Summer: 235-255.\r\nHawkins, Best and Coney (1997), “Consumer Behavior: Building Marketing Stragegy, Seventh Edition.\r\nHawkins Del I., Best Roger J. Coney, Kenneth A. (1998), Consumer Behavior, 396-402.\r\nHoch, Stephen J. and John Deighton (1989), “Managing What Consumers Learn From Experience,” Journal of Marketing, 53 (April), 1-20.\r\nHong, Sung-Tai and Yi, Youjae (1992), “A Cross-National Comparison of Country-of-Origin Effect on Product Evaluations,” Journal of International Consumer Marketing, Vol.4, 49-71.\r\nHong, Sung-Tai and Wyer, Robert S., JR. (1989), “Effect of Country of Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective,” Journal of Consumer Research, Vol.16, September, 175-187.\r\nHong, Sung-Tai and Wyer, Robert S., JR. (1990), “Determinants of Product Evaluation: Effects on the Time Interval between Knowledge of a Products Country of Origin and Information about Its Specific Attributes,” Journal of Consumer Research, Vol.17, December, 277-288.\r\nJohansson, J. K. and Nebenzahl, Israel D. (1986), “Multinational Production: Effect on Brand Value,” Journal of International Business Studies, Fall, 101-126.\r\nJohansson, Douglas, S. P., and Nonaka, Ikujiro (1985), “Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective,” Journal of Marketing Research, Vol.22, November, 388-396.\r\nJohansson and Hans B. Thorelli (1985), “International Product Positioning,” Journal of International Business Studies, Fall, 57-75.\r\nKhanna, Sri Ram (1986), “Asian Companies and the Country Stereotype Paradox: An Empirical Study,” Columbia Journal of World Business, Summer, 29-38.\r\nKolter, Philip (1994), Marketing Management, Eighth Edition, p.599.\r\nNagashima, Akira (1970), “A Comparison of Japanese and U.S. Attitudes Toward Foreign Products,” Journal of Marketing, Vol.34, January, 68-74.\r\nOfir, C. and D. R. Lehmann (1986), “Measuring Images of Foreign Products,” Columbia Journal of World Business, Summer, 105-108.\r\nPark, C. Whan and Lessig, V. Parker (1977), “Student and Housewives: Difference in Susceptibility to Reference Group Influence,” Journal of Consumer Research, Vol. 4, September, 102-110.\r\nPark, C. Whan and Lessig, V. Parker (1982), “Motivational Reference Group Influences: Relationship to Product Complexity, Conspicuousness and Brand Distinction,” European Reserch, Aprial, 91-101.\r\nSauer, P. L., Young, M. A., and Unnava, H. R. (1991), “An Experimental Investigation of the Processes Behind the Country of Origin Effect,” Journal of International Consumer Marketing, Vol.3, 29-59.\r\nSchooler, Robert D. (1965), “Product Bias in the Central American Common Market,” Journal of Marketing Research, Vol.2, 394-397.
描述 碩士
國立政治大學
國際經營與貿易學系
86351021
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002001518
資料類型 thesis
dc.contributor.advisor 邱志聖zh_TW
dc.contributor.author (Authors) 葉桂鳳zh_TW
dc.creator (作者) 葉桂鳳zh_TW
dc.date (日期) 1998en_US
dc.date.accessioned 20-Apr-2016 17:15:52 (UTC+8)-
dc.date.available 20-Apr-2016 17:15:52 (UTC+8)-
dc.date.issued (上傳時間) 20-Apr-2016 17:15:52 (UTC+8)-
dc.identifier (Other Identifiers) B2002001518en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=95891-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易學系zh_TW
dc.description (描述) 86351021zh_TW
dc.description.abstract (摘要) 　　本研究主要探討社會影響力對來源國形象的增強效果。zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002001518en_US
dc.subject (關鍵詞) 來源國形象zh_TW
dc.subject (關鍵詞) 社會影響力zh_TW
dc.subject (關鍵詞) 參考群體zh_TW
dc.title (題名) 社會影響力對來源國形象的增強效果－以送禮行為為例zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文書目\r\n詹炳發，台灣地區消費者對外國產品態度之研究，政治大學企業管理研究所未出版碩士論文，民國六十二年。\r\n許士軍，新加坡消費者對不同來源地產品之知覺及態度，管理評論，民國七十六年七月。\r\n廖彩卿，消費市場產製國別購買品偏好之研究，淡江大學企業管理研究所未出版碩士論文，民國七十九年。\r\n黃鈺文，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十年。\r\n解名禮，個人特質與消費者對不同品牌來源國與製造地產品態度之關係，國立政治大學企管研究所未出版碩士論文，民國八十一年。\r\n林靜儀，品牌國、生產地與廣告對大學生產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十二年。\r\n藍美英，中日產品品牌形象之研究，政治大學國際貿易研究所未出版碩士論文，民國八十二年。\r\n林秀娟、張紹勳， SPSS FOR WlNDOWS 統計分析，松岡電腦公司，民國八十三年。\r\n鄭銘源，來源國形象對產品評估之直接效應與間接效應，國立交通大學管理科學研究所未出版碩士論文，民國八十四年。\r\n蔡瑞宇，顧客行為學，天一圖書公司，民國八十五年。\r\n毛曉夫，來源國形象對顧客滿意度之影響--以ELM模式為理論基礎，政治大學國際貿易研究所未出版碩士論文，民國八十六年。\r\n蔡和奇，產品保證與來源國效果對消費者態度影響之研究，政治大學國際貿易研究所未出版碩士論文，民國八十七年。\r\n陳仲熙，產品知識及來源國形象對顧客滿意度之影響，國立政治大學國際貿易研究所未出版碩士論文，民國八十七年。\r\n黃美文，在電子商務環境下進行網路購物意願之研究－以購買涉入、參考群體與消費者特性探討，國立屏東科技大學資訊管理技術研究所未出版碩士論文，民國八十七年。\r\n林靈宏，消費者行為學，五南圖書出版公司，民國八十七年。\r\n二、英文書目\r\nBearden, William O. and Etzel, Michael J. (1982), “Reference Group Influence on Product and Brand Purchase Decisions,” Journal of Consumer Research, Vol. 9, September, 183-193.\r\nBearden, William O. and Rose Randall L. (1990), “Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity,” Journal of Consumer Research, Vol. 16, March, 461-471.\r\nBeatty, Sharon E., Kahle, Lynn R., and Homer, Pamela (1991), “Personal Values and Gift-Giving Behavior a Study Across Cultures,” Journal of Businessr Research, 22, 1149-157.\r\nBeatty, Sharon E., Kahle, Lynn R., Utsey, Marjorie, and Keown, Charles (1993), “Gift-Giving Behaviors in the United States and Japan: a Personal Values Perspective,” Journal of International Consumer Marketing, Vol. 6(1), 49-66.\r\nBelk, Russell W. (1976), “It’s the Thought that Counts: A Signed Digraph Analysis of Gift-Giving,” Journal of Consumer Research, Vol. 3, December, 155-162.\r\nBilkey, W. J. and E. Nes (1982), “Country of Origin effects on Product Evaluation,” Journal of International Business Studies, Spring/Summer: 89-99.\r\nChilders, Terry L. and Rao, Akshay R. (1992), “The Influence of Familial and Peer-based Reference groups on Consumer Decisions,” Journal of Consumer Research, Vol. 19, September, 198-211.\r\nErickson, Johansson and Chao (1984), “Image Variables in Multi-attribute Product Evaluations: Country of Origin effect,” Journal of Consumer Research, Vol. 11, p.696.\r\nEtzel, Michael J. and Walker, Brace J. (1974), “Advertising Strategy for Foreign Products,” Journal of Advertising Research, Vol.14(3), June, 41-44.\r\nFine, Leslie M. and Schumann, David W. (1992), “The Nature and Role of Salesperson Perceptions: The Interactive Effects of Salesperson/Customer Personalities,” Journal of ConsumerPsychology, 1(3), 285-296.\r\nHan C. M. (1991), “Testing the Role of Country Image in Consumer Choice Behavior,” European Journal of Marketing, Vol.24(6), 24-40.\r\nHan C. M. and V. Terpstra (1988), “Country of Origin Effects for Uni-National and Bi-National Products,” Journal of International Business Studies, Summer: 235-255.\r\nHawkins, Best and Coney (1997), “Consumer Behavior: Building Marketing Stragegy, Seventh Edition.\r\nHawkins Del I., Best Roger J. Coney, Kenneth A. (1998), Consumer Behavior, 396-402.\r\nHoch, Stephen J. and John Deighton (1989), “Managing What Consumers Learn From Experience,” Journal of Marketing, 53 (April), 1-20.\r\nHong, Sung-Tai and Yi, Youjae (1992), “A Cross-National Comparison of Country-of-Origin Effect on Product Evaluations,” Journal of International Consumer Marketing, Vol.4, 49-71.\r\nHong, Sung-Tai and Wyer, Robert S., JR. (1989), “Effect of Country of Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective,” Journal of Consumer Research, Vol.16, September, 175-187.\r\nHong, Sung-Tai and Wyer, Robert S., JR. (1990), “Determinants of Product Evaluation: Effects on the Time Interval between Knowledge of a Products Country of Origin and Information about Its Specific Attributes,” Journal of Consumer Research, Vol.17, December, 277-288.\r\nJohansson, J. K. and Nebenzahl, Israel D. (1986), “Multinational Production: Effect on Brand Value,” Journal of International Business Studies, Fall, 101-126.\r\nJohansson, Douglas, S. P., and Nonaka, Ikujiro (1985), “Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective,” Journal of Marketing Research, Vol.22, November, 388-396.\r\nJohansson and Hans B. Thorelli (1985), “International Product Positioning,” Journal of International Business Studies, Fall, 57-75.\r\nKhanna, Sri Ram (1986), “Asian Companies and the Country Stereotype Paradox: An Empirical Study,” Columbia Journal of World Business, Summer, 29-38.\r\nKolter, Philip (1994), Marketing Management, Eighth Edition, p.599.\r\nNagashima, Akira (1970), “A Comparison of Japanese and U.S. Attitudes Toward Foreign Products,” Journal of Marketing, Vol.34, January, 68-74.\r\nOfir, C. and D. R. Lehmann (1986), “Measuring Images of Foreign Products,” Columbia Journal of World Business, Summer, 105-108.\r\nPark, C. Whan and Lessig, V. Parker (1977), “Student and Housewives: Difference in Susceptibility to Reference Group Influence,” Journal of Consumer Research, Vol. 4, September, 102-110.\r\nPark, C. Whan and Lessig, V. Parker (1982), “Motivational Reference Group Influences: Relationship to Product Complexity, Conspicuousness and Brand Distinction,” European Reserch, Aprial, 91-101.\r\nSauer, P. L., Young, M. A., and Unnava, H. R. (1991), “An Experimental Investigation of the Processes Behind the Country of Origin Effect,” Journal of International Consumer Marketing, Vol.3, 29-59.\r\nSchooler, Robert D. (1965), “Product Bias in the Central American Common Market,” Journal of Marketing Research, Vol.2, 394-397.zh_TW