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題名 先佔優勢與門檻時間之探討-以台灣主機板產業為例 作者 廖祐呈
Liao, Yu-cheng貢獻者 邱志聖
廖祐呈
Yu-cheng Liao關鍵詞 先佔優勢
門檻時間
主機板
反應時間
新產品
沙漏現象
OEM
Threshold time
First-Mover日期 1998 上傳時間 20-Apr-2016 17:16:21 (UTC+8) 摘要 本研究針對『門檻時間』的概念做更多的探索，藉由個案訪談台灣主機板廠商的新產品上市過程了解門檻時間是否存在於台灣的主機板產業中，以及在台灣主機板產業中的門檻時間的長短。另外亦藉由Kerin,Varadarajan,and Peterson （1992）的『先佔優勢理論整合的觀念架構』來探索影響門檻時間長短的因素為何。最後建立『門檻時間的觀念架構』，並和『先佔優勢理論的整合觀念架構』做一個相映，為本研究的主軸。 參考文獻 曾德銘，時基競爭師概念架構及初步驗證，台灣大學商學研究所未出版論文，民國八十三年。 丁振鐸，晶片組元件廠商行銷策略之研究，國立政治大學企業管理研究所未出版論文，民國八十二年。 許鴻鈞，高科技事業新產品快速研發之研究 ，國立政治大學企業管理研究所未出版論文，民國八十五年。 邱紹群，內製外包網路策略之研究-以臺灣主機板工業為研究對象，國立政治大學企業管理研究所未出版論文，民國八十五年。 黃濟國，CPU市場競爭白熱化英代爾有備而來，統領雜誌，民國八十五年十月 黃秀枝，主機板產業風雲再起，統領雜誌，民國八十六年八月。 1999年Computex Taipei台北國際電腦展特輯。 1999年Computex Taipei 台北國際電腦展展覽快訊。 劉滌昭譯，英代爾半導體王國的經營秘密，貿易周刊，民國八十五年七月。 吳怡靜譯，管理大師邁可。波特的策略寶典：策略是什麼，天下雜誌，八十六年一月。 吳思華，策略九說 - 策略思考的本質，民國八十五年六月。 Srikant Datar,C.Clark Jordan,Sunder Kekre,Surendra Rajiv,and Kannan Srinivasan (1997)“Advantages of Time-Based New Product Development in a Fast-Circle Industry” Journal of Marketing Research,34 (February),36-49 Roger A Kerin,P. Rajan Varadarajan,&Robert A. Peterson (1992) “First-Mover Advantage : A Synthesis , Conceptual Framework , and Research Propositions” Journal of Marketing ,56 (October) ,33-52 Sin-Hoon Hum and Hoon-Hong Sim (1994) ”Time-based competition:literature review and implications for modeling” International journal of Operation &Production Management,1(September),75-90 David Lei and JohnW.Slocum,Jr. (1992)”Global Strategy Competence-Building and Strategic Alliances” California Management Review ,(Fall),81-97 Richard J. Tersine and Edward A. Hummingbird (1995) “Lead-time reduction:the search for competitive advantage” International Journal of Operation&Production Management ,Vol 15,No.2 ,8-18 Cecil Bozarth and Steve Chapman (1996)”A contingency view of time-based competition for manufacturers” International Journal of Operation&Production Management ,16 ,(March) ,56-67 Abell,Derek F.(1978) ,”Strategic Windows”,Journal of Marketing,42(July),21-28 Robinson, William T.; Fornell, Claes; Sullivan, Mary(1992),”Are Market Pioneers Intrinsically Stronger Than Later Entrant ”,Strategic Management Journal, 13,(Nov),609-624 Miller,Alex,William B,Gartner,and Robert Wilson(1989),”Entry Order,Market Share,and Competitive Advantage:A Study of Their Relationships in New Corporate Ventures ,”Journal of Business Venturing,4(May),197-209 Ubban,Glen L.,Theresa Carter,Steven Gaskin,and Zofia Mucha(1986),”Market Share Rewards to Pioneering Brands :An Empirical Analysis and strategic Implications ,”Management Science,32(June),645-59. ----------and Steven H. Star(1991),Advanced Marketing Strategy Phenomenon , Analysis , and Decisions .Englewood Cliffs,NJ:Prentice-Hall,Inc. Lieberman,Marvin B.and David B.Montgomery(1990),”Strategy of Market Entry:To Pioneer or Follow?”in Handbook of Business Strategy,2nd ed.,Harold E. Glass,ed.New York:Warren,Gorham&Lamont,21-1-29 Lane,W.S(1980),”Product Differential in a Market With Endogenous Sequential Entry,”Bell Journal of Economics,11(Spring),237-60 Rao,R.C. and D.P.Rutenberg(1979),”Preempting and Alert Rival:Strategic Timing of the First Plant by Analysis of Sophisticated Rivalry ,”Bell Journal of Economics , 10(Autumn),412-28 CarpentermGregory S. and Kent Nakamoto(1989),”Consumer Preference Formation and Pioneering Advantage,” Journal of Marketing Research,26(Auguest),285-98. Comanor,William S. and Thomas A. Wilson(1979)”The Effect of Advertising on Competition:A Survey,”Journal of Economic Literature,27(June),453-76 Conrad,Cecilia(1983),”The Advantage of Being First and Competition Between Firms,”International Journal of Industrial Organization,1,353-64 Gal-Or,Ester(1985),”First Mover and Second Mover Advantages,”International Economic Review,26(October),649-53 Gal-Or,Ester(1987),”First Mover Disadvantages With Private Information,”Review of Economic Studies,28(April),279-92 Hauser,John R. and Steven M. Shugan(1983),”Defensive Marketing Strategies,”Marketing Science,29(Fall),319-60. Lippman,S.A. and Richard P. Rumelt(1982),”Uncertain Imitability : An Analysis of Interfirm Differences in Efficiency Under Competition ,”Bell Journal of Economics,13(Autumn),418-38. Porter,Michael J.(1985),Competitive Advantage .New York :The Free Press Rumelt,Richard P.(1987),”Theory,Strategy and Entreneurship,”in The Competitive Challenge:Strategies for Industrial Innovation and Renewal ,David J. Teece,ed.Cambridge,MA:Ballinger Publishing,137-58 Smiley,Robert H,and S. Abraham Ravid(1983),”The Importance of Being First:Learning Price and Strategy,”Quarterly,Journal of Economics,52(May),353-62 Teece,David J.(1987),”Profiting From Technological Innovation:Implications for Integration,Collaboration,Licensing and Public Policy,”in The Competitive Challenge:Strategies for Industrial Innovation and Renewal,,David J.Teece,ed.Camvridge,MA:Ballinger Publishing,185-219 Von Hippel,Eric(1984),”Appropriability of Innovation Benefit as a Predictor of the Functional Locus of Innovation,”Working Paper #1084-79,Massachusetts Institute of Technology 描述 碩士
國立政治大學
國際經營與貿易學系
85351011資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002001532 資料類型 thesis dc.contributor.advisor 邱志聖 zh_TW dc.contributor.author (Authors) 廖祐呈 zh_TW dc.contributor.author (Authors) Yu-cheng Liao en_US dc.creator (作者) 廖祐呈 zh_TW dc.creator (作者) Liao, Yu-cheng en_US dc.date (日期) 1998 en_US dc.date.accessioned 20-Apr-2016 17:16:21 (UTC+8) - dc.date.available 20-Apr-2016 17:16:21 (UTC+8) - dc.date.issued (上傳時間) 20-Apr-2016 17:16:21 (UTC+8) - dc.identifier (Other Identifiers) B2002001532 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85849 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營與貿易學系 zh_TW dc.description (描述) 85351011 zh_TW dc.description.abstract (摘要) 本研究針對『門檻時間』的概念做更多的探索，藉由個案訪談台灣主機板廠商的新產品上市過程了解門檻時間是否存在於台灣的主機板產業中，以及在台灣主機板產業中的門檻時間的長短。另外亦藉由Kerin,Varadarajan,and Peterson （1992）的『先佔優勢理論整合的觀念架構』來探索影響門檻時間長短的因素為何。最後建立『門檻時間的觀念架構』，並和『先佔優勢理論的整合觀念架構』做一個相映，為本研究的主軸。 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002001532 en_US dc.subject (關鍵詞) 先佔優勢 zh_TW dc.subject (關鍵詞) 門檻時間 zh_TW dc.subject (關鍵詞) 主機板 zh_TW dc.subject (關鍵詞) 反應時間 zh_TW dc.subject (關鍵詞) 新產品 zh_TW dc.subject (關鍵詞) 沙漏現象 zh_TW dc.subject (關鍵詞) OEM en_US dc.subject (關鍵詞) Threshold time en_US dc.subject (關鍵詞) First-Mover en_US dc.title (題名) 先佔優勢與門檻時間之探討-以台灣主機板產業為例 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 曾德銘，時基競爭師概念架構及初步驗證，台灣大學商學研究所未出版論文，民國八十三年。 丁振鐸，晶片組元件廠商行銷策略之研究，國立政治大學企業管理研究所未出版論文，民國八十二年。 許鴻鈞，高科技事業新產品快速研發之研究 ，國立政治大學企業管理研究所未出版論文，民國八十五年。 邱紹群，內製外包網路策略之研究-以臺灣主機板工業為研究對象，國立政治大學企業管理研究所未出版論文，民國八十五年。 黃濟國，CPU市場競爭白熱化英代爾有備而來，統領雜誌，民國八十五年十月 黃秀枝，主機板產業風雲再起，統領雜誌，民國八十六年八月。 1999年Computex Taipei台北國際電腦展特輯。 1999年Computex Taipei 台北國際電腦展展覽快訊。 劉滌昭譯，英代爾半導體王國的經營秘密，貿易周刊，民國八十五年七月。 吳怡靜譯，管理大師邁可。波特的策略寶典：策略是什麼，天下雜誌，八十六年一月。 吳思華，策略九說 - 策略思考的本質，民國八十五年六月。 Srikant Datar,C.Clark Jordan,Sunder Kekre,Surendra Rajiv,and Kannan Srinivasan (1997)“Advantages of Time-Based New Product Development in a Fast-Circle Industry” Journal of Marketing Research,34 (February),36-49 Roger A Kerin,P. Rajan Varadarajan,&Robert A. Peterson (1992) “First-Mover Advantage : A Synthesis , Conceptual Framework , and Research Propositions” Journal of Marketing ,56 (October) ,33-52 Sin-Hoon Hum and Hoon-Hong Sim (1994) ”Time-based competition:literature review and implications for modeling” International journal of Operation &Production Management,1(September),75-90 David Lei and JohnW.Slocum,Jr. (1992)”Global Strategy Competence-Building and Strategic Alliances” California Management Review ,(Fall),81-97 Richard J. Tersine and Edward A. Hummingbird (1995) “Lead-time reduction:the search for competitive advantage” International Journal of Operation&Production Management ,Vol 15,No.2 ,8-18 Cecil Bozarth and Steve Chapman (1996)”A contingency view of time-based competition for manufacturers” International Journal of Operation&Production Management ,16 ,(March) ,56-67 Abell,Derek F.(1978) ,”Strategic Windows”,Journal of Marketing,42(July),21-28 Robinson, William T.; Fornell, Claes; Sullivan, Mary(1992),”Are Market Pioneers Intrinsically Stronger Than Later Entrant ”,Strategic Management Journal, 13,(Nov),609-624 Miller,Alex,William B,Gartner,and Robert Wilson(1989),”Entry Order,Market Share,and Competitive Advantage:A Study of Their Relationships in New Corporate Ventures ,”Journal of Business Venturing,4(May),197-209 Ubban,Glen L.,Theresa Carter,Steven Gaskin,and Zofia Mucha(1986),”Market Share Rewards to Pioneering Brands :An Empirical Analysis and strategic Implications ,”Management Science,32(June),645-59. ----------and Steven H. Star(1991),Advanced Marketing Strategy Phenomenon , Analysis , and Decisions .Englewood Cliffs,NJ:Prentice-Hall,Inc. Lieberman,Marvin B.and David B.Montgomery(1990),”Strategy of Market Entry:To Pioneer or Follow?”in Handbook of Business Strategy,2nd ed.,Harold E. Glass,ed.New York:Warren,Gorham&Lamont,21-1-29 Lane,W.S(1980),”Product Differential in a Market With Endogenous Sequential Entry,”Bell Journal of Economics,11(Spring),237-60 Rao,R.C. and D.P.Rutenberg(1979),”Preempting and Alert Rival:Strategic Timing of the First Plant by Analysis of Sophisticated Rivalry ,”Bell Journal of Economics , 10(Autumn),412-28 CarpentermGregory S. and Kent Nakamoto(1989),”Consumer Preference Formation and Pioneering Advantage,” Journal of Marketing Research,26(Auguest),285-98. Comanor,William S. and Thomas A. Wilson(1979)”The Effect of Advertising on Competition:A Survey,”Journal of Economic Literature,27(June),453-76 Conrad,Cecilia(1983),”The Advantage of Being First and Competition Between Firms,”International Journal of Industrial Organization,1,353-64 Gal-Or,Ester(1985),”First Mover and Second Mover Advantages,”International Economic Review,26(October),649-53 Gal-Or,Ester(1987),”First Mover Disadvantages With Private Information,”Review of Economic Studies,28(April),279-92 Hauser,John R. and Steven M. Shugan(1983),”Defensive Marketing Strategies,”Marketing Science,29(Fall),319-60. Lippman,S.A. and Richard P. Rumelt(1982),”Uncertain Imitability : An Analysis of Interfirm Differences in Efficiency Under Competition ,”Bell Journal of Economics,13(Autumn),418-38. Porter,Michael J.(1985),Competitive Advantage .New York :The Free Press Rumelt,Richard P.(1987),”Theory,Strategy and Entreneurship,”in The Competitive Challenge:Strategies for Industrial Innovation and Renewal ,David J. Teece,ed.Cambridge,MA:Ballinger Publishing,137-58 Smiley,Robert H,and S. Abraham Ravid(1983),”The Importance of Being First:Learning Price and Strategy,”Quarterly,Journal of Economics,52(May),353-62 Teece,David J.(1987),”Profiting From Technological Innovation:Implications for Integration,Collaboration,Licensing and Public Policy,”in The Competitive Challenge:Strategies for Industrial Innovation and Renewal,,David J.Teece,ed.Camvridge,MA:Ballinger Publishing,185-219 Von Hippel,Eric(1984),”Appropriability of Innovation Benefit as a Predictor of the Functional Locus of Innovation,”Working Paper #1084-79,Massachusetts Institute of Technology zh_TW
