| dc.contributor.advisor | 溫肇東 | zh_TW |
| dc.contributor.author (作者) | 張苑惠 | zh_TW |
| dc.creator (作者) | 張苑惠 | zh_TW |
| dc.date (日期) | 1998 | en_US |
| dc.date.accessioned | 27-四月-2016 14:02:47 (UTC+8) | - |
| dc.date.available | 27-四月-2016 14:02:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 27-四月-2016 14:02:47 (UTC+8) | - |
| dc.identifier (其他 識別碼) | B2002002015 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=97141 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理學系 | zh_TW |
| dc.description (描述) | G84355054 | zh_TW |
| dc.description.abstract (摘要) | 1990年代綱際綱路發展十分迅速，而其商業應用在最近幾年更是熱門話題，目前在綱際綱路上，有超過80%的主機是來自商業性應用。有人將此綱際綱路的商業應用亦稱為電子商務。 | zh_TW |
| dc.description.abstract (摘要) | The business application of the Internet is one of the important issues for companies aiming to succeed in the next century. Some term this application as electronic commerce or e-commerce. | en_US |
| dc.description.tableofcontents | Table of Contents\nChapter 1 Introduction-----------------------------------------------------------------------------------1\n1.1. Methodology-----------------------------------------------------------------------------------------3\n1.2. Research Flow---------------------------------------------------------------------------------------4\n1.3. Definition of Variables-----------------------------------------------------------------------------4\n1.4. Limitation of The Study-----------------------------------------------------------------------------8\n1.5. Thesis Structure------------------------------------------------------------------------------------9\n\nChapter 2 The Features of Grocery Retailing Operations---------------------------------------------------10\n2.1. Definition of Retailing and Grocery Retailing-------------------------------------------------------10\n2.2. The Development of Retailing Formats in Three Areas-------------------------------------------------12\n2.3. The Characteristics of Grocery Retailing Operations-------------------------------------------------13\n2.3.1. Environmental changes influence retailing operations----------------------------------------------14\n2.3.2. Selling freshness---------------------------------------------------------------------------------14\n2.3.3. Location is a key for success---------------------------------------------------------------------14\n2.3.4. Abundant product assortments----------------------------------------------------------------------15\n2.3.5. Local business------------------------------------------------------------------------------------15\n2.3.6. Pursuing low operation costs----------------------------------------------------------------------15\n2.3.7. Brand/Image is important to attract customers-----------------------------------------------------16\n2.3.8. Successful promotion can increase revenues--------------------------------------------------------16\n2.3.9. `Return of customers` is getting more important---------------------------------------------------17\n2.4. The Change of Environment after 1990----------------------------------------------------------------17\n2.5. Implications of Environmental Changes for Grocery Retailers-----------------------------------------21\n\nChapter 3 Discussion of the Internet - Its Functions, Commercial Applications and Characteristics--------22\n3.1. Definition of The Internet and Electronic Commerce--------------------------------------------------22\n3.2. Functions and Services on The Internet--------------------------------------------------------------23\n3.3. Commercialization of The Internet - Electronic Commerce---------------------------------------------24\n3.4. The Formation of A New Economy----------------------------------------------------------------------26\n3.5. Characteristics ofThe Internet----------------------------------------------------------------------29\n3.6. Implications ofThe Internet for Grocery Retailers---------------------------------------------------33\n\nChapter 4 Present Development of Internet Grocery Retailing----------------------------------------------37\n4.1. The Current Profiles ofThe Internet-----------------------------------------------------------------37\n4.2. Present Business Practice on The Internet-----------------------------------------------------------40\n4.3. Internet Business Model-----------------------------------------------------------------------------41\n4.4. Internet Application in Grocery Retailing-----------------------------------------------------------45\n\nChapter 5 Cases of Online Grocers in Different Regions---------------------------------------------------48\n5.1. Introduction----------------------------------------------------------------------------------------48\n5.2. Wellcorne Taiwan (Physical Supermarket)-------------------------------------------------------------48\n5.3. Wellcome Hong Kong (http://www.wellcomehk.com)------------------------------------------------------52\n5.4. Peapod, Inc. (http://www.peapod.com)----------------------------------------------------------------56\n5.5. NetGrocer (http://www.netgrocer.com)----------------------------------------------------------------62\n5.6. Wal-Mart Online (http:``/www.wal-mart.com)----------------------------------------------------------67\n5.7. J. Sainsbury`s PLC (http://www.j-sainsbury.co.uk)---------------------------------------------------72\n5.8. Tesco (http://www.tesco.co.uk)----------------------------------------------------------------------77\n5.9. Farmers and Fishermen Northern Information Center (hitp://www.ffnic.org.tw)-------------------------82\n\nChapter 6 Discussion and Research Findings---------------------------------------------------------------88\n6.1. Synthesis of Case Study-----------------------------------------------------------------------------88\n6.2. The Comparison between Traditional and Online Retailers--------------------------------------------90\n\n6.3. Research Findings from Cases------------------------------------------------------------------------94\n\nChapter 7 Conclusions and Suggestions--------------------------------------------------------------------101\n7.1. Conclusion------------------------------------------------------------------------------------------101\n7.2. Suggestions for potential operators of purely virtual stores----------------------------------------103\n7.2.1. Scope of operation--------------------------------------------------------------------------------103\n7.2.2. Convenience---------------------------------------------------------------------------------------103\n7.2.3. Products------------------------------------------------------------------------------------------104\n7.2.4. Others--------------------------------------------------------------------------------------------105\n7.3. Suggestions for Further Study-----------------------------------------------------------------------105\n\nReference-------------------------------------------------------------------------------------------------107\n\nList of Tables\nTable 1-1 Grocery retailers and general merchandisers listed on the Fortune 500, 1998--------------------------------------2\nTable 1-2 Well-known online grocery retailers in different regions---------------------------------------------------------2\nTable 1-3 Cases adopted in this thesis-------------------------------------------------------------------------------------3\nTable 1-4 Detail indexes of variables--------------------------------------------------------------------------------------7\nTable 2-1 Classification of retailing industry-----------------------------------------------------------------------------11\nTable 2-2 Private-label penetration in several European countries----------------------------------------------------------19\nTable 3-1 Impacts of the Internet on grocery Retailers---------------------------------------------------------------------34\nTable 3-2 Implications of Internet characteristics for improving grocery retailers`operations------------------------------34\nTable 4-1 Worldwide connectivity market 1996-2000E-------------------------------------------------------------------------38\nTable 4-2 Forrester`s view of U.S. online consumer shopping revenues. 1996-2000E-------------------------------------------39\nTable 4-3 Transaction-based web sites` annualized online gross revenues for some cutting-edge Web retailers----------------40\nTable 4-4 Positioning strategy online--------------------------------------------------------------------------------------42\nTable 4-5 Online money making model----------------------------------------------------------------------------------------43\nTable 4-6 Evolution of virtual community-----------------------------------------------------------------------------------45\nTable 4-7 Major online food retailers in different regions-----------------------------------------------------------------46\nTable 4-8 Grocers in different stages of virtual community development-----------------------------------------------------47\nTable 5-1 Wellcome Taiwan analyses-----------------------------------------------------------------------------------------51\nTable 5-2 Wellcome Hong Kong analyses--------------------------------------------------------------------------------------55\nTable 5-3 Peapod analyses--------------------------------------------------------------------------------------------------61\nTable 5-4 NetGrocer analyses-----------------------------------------------------------------------------------------------66\nTable 5-5 Wal-Mart web site contents---------------------------------------------------------------------------------------69\nTable 5-6 Wal-Mart analyses -----------------------------------------------------------------------------------------------71\nTable 5-7 How Sainsbury`s collect customers` comments and data online?-----------------------------------------------------75\nTable 5-8 Sainsbury`s online customer information--------------------------------------------------------------------------75\nTable 5-9 Sainsbury`s analyses---------------------------------------------------------------------------------------------76\nTable 5-10 Contents ofTesco Net--------------------------------------------------------------------------------------------79\nTable 5-11 Content ofTesco`s Information page------------------------------------------------------------------------------80\nTable 5-12 Tesco analyses--------------------------------------------------------------------------------------------------81\nTable 5-13 FFNIC analyses--------------------------------------------------------------------------------------------------86\nTable 6-1 Synthesized data ofpurely Internet supermarkets------------------------------------------------------------------88\nTable 6-2 Synthesized data of Internet supermarkets established by traditional grocery-stores------------------------------89\nTable 6-3 Comparison between traditional retailers and online retailers----------------------------------------------------91\nTable 6-4 Delivery partners of three grocers ------------------------------------------------------------------------------99\n\n\nList of Figures\n\nFigure 2-1 The multiplication of retail`s distribution channels------------------------------------------------------------12\nFigure 2-2 The productivity loop-------------------------------------------------------------------------------------------16\nFigure 2-3 Changing retail environments -----------------------------------------------------------------------------------18\nFigure 3-1 Generic framework for electronic commerce-----------------------------------------------------------------------25\nFigure 4-1 Regional distribution ofintemet hosts. Jan. 1997----------------------------------------------------------------37\nFigure 4-2 Forrester`s view of U.S. online shopping revenues by category in 2000E------------------------------------------39\nFigure 4-3 Functionality offered-------------------------------------------------------------------------------------------44\nFigure 4-4 Product delivery with e-commerce -------------------------------------------------------------------------------44 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#B2002002015 | en_US |
| dc.subject (關鍵詞) | 網際網路 | zh_TW |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 超級市場 | zh_TW |
| dc.subject (關鍵詞) | Internet | en_US |
| dc.subject (關鍵詞) | E-commerce | en_US |
| dc.subject (關鍵詞) | Supermarket | en_US |
| dc.title (題名) | 超級市場網際網路上經營之探討 | zh_TW |
| dc.title (題名) | A study of grocery retailing on the internet | en_US |
| dc.type (資料類型) | thesis | en_US |
