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題名 超級市場網際網路上經營之探討
A study of grocery retailing on the internet
作者 張苑惠
貢獻者 溫肇東
張苑惠
關鍵詞 網際網路
電子商務
超級市場
Internet
E-commerce
Supermarket
日期 1998
上傳時間 27-Apr-2016 14:02:47 (UTC+8)
摘要 1990年代綱際綱路發展十分迅速，而其商業應用在最近幾年更是熱門話題，目前在綱際綱路上，有超過80%的主機是來自商業性應用。有人將此綱際綱路的商業應用亦稱為電子商務。
The business application of the Internet is one of the important issues for companies aiming to succeed in the next century. Some term this application as electronic commerce or e-commerce.
描述 碩士
國立政治大學
企業管理學系
G84355054
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002002015
資料類型 thesis
dc.contributor.advisor 溫肇東zh_TW
dc.contributor.author (Authors) 張苑惠zh_TW
dc.creator (作者) 張苑惠zh_TW
dc.date (日期) 1998en_US
dc.date.accessioned 27-Apr-2016 14:02:47 (UTC+8)-
dc.date.available 27-Apr-2016 14:02:47 (UTC+8)-
dc.date.issued (上傳時間) 27-Apr-2016 14:02:47 (UTC+8)-
dc.identifier (Other Identifiers) B2002002015en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/86542-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) G84355054zh_TW
dc.description.abstract (摘要) 1990年代綱際綱路發展十分迅速，而其商業應用在最近幾年更是熱門話題，目前在綱際綱路上，有超過80%的主機是來自商業性應用。有人將此綱際綱路的商業應用亦稱為電子商務。zh_TW
dc.description.abstract (摘要) The business application of the Internet is one of the important issues for companies aiming to succeed in the next century. Some term this application as electronic commerce or e-commerce.en_US
dc.description.tableofcontents Table of Contents
Chapter 1 Introduction-----------------------------------------------------------------------------------1
1.1. Methodology-----------------------------------------------------------------------------------------3
1.2. Research Flow---------------------------------------------------------------------------------------4
1.3. Definition of Variables-----------------------------------------------------------------------------4
1.4. Limitation of The Study-----------------------------------------------------------------------------8
1.5. Thesis Structure------------------------------------------------------------------------------------9

Chapter 2 The Features of Grocery Retailing Operations---------------------------------------------------10
2.1. Definition of Retailing and Grocery Retailing-------------------------------------------------------10
2.2. The Development of Retailing Formats in Three Areas-------------------------------------------------12
2.3. The Characteristics of Grocery Retailing Operations-------------------------------------------------13
2.3.1. Environmental changes influence retailing operations----------------------------------------------14
2.3.2. Selling freshness---------------------------------------------------------------------------------14
2.3.3. Location is a key for success---------------------------------------------------------------------14
2.3.4. Abundant product assortments----------------------------------------------------------------------15
2.3.5. Local business------------------------------------------------------------------------------------15
2.3.6. Pursuing low operation costs----------------------------------------------------------------------15
2.3.7. Brand/Image is important to attract customers-----------------------------------------------------16
2.3.8. Successful promotion can increase revenues--------------------------------------------------------16
2.3.9. `Return of customers` is getting more important---------------------------------------------------17
2.4. The Change of Environment after 1990----------------------------------------------------------------17
2.5. Implications of Environmental Changes for Grocery Retailers-----------------------------------------21

Chapter 3 Discussion of the Internet - Its Functions, Commercial Applications and Characteristics--------22
3.1. Definition of The Internet and Electronic Commerce--------------------------------------------------22
3.2. Functions and Services on The Internet--------------------------------------------------------------23
3.3. Commercialization of The Internet - Electronic Commerce---------------------------------------------24
3.4. The Formation of A New Economy----------------------------------------------------------------------26
3.5. Characteristics ofThe Internet----------------------------------------------------------------------29
3.6. Implications ofThe Internet for Grocery Retailers---------------------------------------------------33

Chapter 4 Present Development of Internet Grocery Retailing----------------------------------------------37
4.1. The Current Profiles ofThe Internet-----------------------------------------------------------------37
4.2. Present Business Practice on The Internet-----------------------------------------------------------40
4.3. Internet Business Model-----------------------------------------------------------------------------41
4.4. Internet Application in Grocery Retailing-----------------------------------------------------------45

Chapter 5 Cases of Online Grocers in Different Regions---------------------------------------------------48
5.1. Introduction----------------------------------------------------------------------------------------48
5.2. Wellcorne Taiwan (Physical Supermarket)-------------------------------------------------------------48
5.3. Wellcome Hong Kong (http://www.wellcomehk.com)------------------------------------------------------52
5.4. Peapod, Inc. (http://www.peapod.com)----------------------------------------------------------------56
5.5. NetGrocer (http://www.netgrocer.com)----------------------------------------------------------------62
5.6. Wal-Mart Online (http:``/www.wal-mart.com)----------------------------------------------------------67
5.7. J. Sainsbury`s PLC (http://www.j-sainsbury.co.uk)---------------------------------------------------72
5.8. Tesco (http://www.tesco.co.uk)----------------------------------------------------------------------77
5.9. Farmers and Fishermen Northern Information Center (hitp://www.ffnic.org.tw)-------------------------82

Chapter 6 Discussion and Research Findings---------------------------------------------------------------88
6.1. Synthesis of Case Study-----------------------------------------------------------------------------88
6.2. The Comparison between Traditional and Online Retailers--------------------------------------------90

6.3. Research Findings from Cases------------------------------------------------------------------------94

Chapter 7 Conclusions and Suggestions--------------------------------------------------------------------101
7.1. Conclusion------------------------------------------------------------------------------------------101
7.2. Suggestions for potential operators of purely virtual stores----------------------------------------103
7.2.1. Scope of operation--------------------------------------------------------------------------------103
7.2.2. Convenience---------------------------------------------------------------------------------------103
7.2.3. Products------------------------------------------------------------------------------------------104
7.2.4. Others--------------------------------------------------------------------------------------------105
7.3. Suggestions for Further Study-----------------------------------------------------------------------105

Reference-------------------------------------------------------------------------------------------------107

List of Tables
Table 1-1 Grocery retailers and general merchandisers listed on the Fortune 500, 1998--------------------------------------2
Table 1-2 Well-known online grocery retailers in different regions---------------------------------------------------------2
Table 1-3 Cases adopted in this thesis-------------------------------------------------------------------------------------3
Table 1-4 Detail indexes of variables--------------------------------------------------------------------------------------7
Table 2-1 Classification of retailing industry-----------------------------------------------------------------------------11
Table 2-2 Private-label penetration in several European countries----------------------------------------------------------19
Table 3-1 Impacts of the Internet on grocery Retailers---------------------------------------------------------------------34
Table 3-2 Implications of Internet characteristics for improving grocery retailers`operations------------------------------34
Table 4-1 Worldwide connectivity market 1996-2000E-------------------------------------------------------------------------38
Table 4-2 Forrester`s view of U.S. online consumer shopping revenues. 1996-2000E-------------------------------------------39
Table 4-3 Transaction-based web sites` annualized online gross revenues for some cutting-edge Web retailers----------------40
Table 4-4 Positioning strategy online--------------------------------------------------------------------------------------42
Table 4-5 Online money making model----------------------------------------------------------------------------------------43
Table 4-6 Evolution of virtual community-----------------------------------------------------------------------------------45
Table 4-7 Major online food retailers in different regions-----------------------------------------------------------------46
Table 4-8 Grocers in different stages of virtual community development-----------------------------------------------------47
Table 5-1 Wellcome Taiwan analyses-----------------------------------------------------------------------------------------51
Table 5-2 Wellcome Hong Kong analyses--------------------------------------------------------------------------------------55
Table 5-3 Peapod analyses--------------------------------------------------------------------------------------------------61
Table 5-4 NetGrocer analyses-----------------------------------------------------------------------------------------------66
Table 5-5 Wal-Mart web site contents---------------------------------------------------------------------------------------69
Table 5-6 Wal-Mart analyses -----------------------------------------------------------------------------------------------71
Table 5-7 How Sainsbury`s collect customers` comments and data online?-----------------------------------------------------75
Table 5-8 Sainsbury`s online customer information--------------------------------------------------------------------------75
Table 5-9 Sainsbury`s analyses---------------------------------------------------------------------------------------------76
Table 5-10 Contents ofTesco Net--------------------------------------------------------------------------------------------79
Table 5-11 Content ofTesco`s Information page------------------------------------------------------------------------------80
Table 5-12 Tesco analyses--------------------------------------------------------------------------------------------------81
Table 5-13 FFNIC analyses--------------------------------------------------------------------------------------------------86
Table 6-1 Synthesized data ofpurely Internet supermarkets------------------------------------------------------------------88
Table 6-2 Synthesized data of Internet supermarkets established by traditional grocery-stores------------------------------89
Table 6-3 Comparison between traditional retailers and online retailers----------------------------------------------------91
Table 6-4 Delivery partners of three grocers ------------------------------------------------------------------------------99


List of Figures

Figure 2-1 The multiplication of retail`s distribution channels------------------------------------------------------------12
Figure 2-2 The productivity loop-------------------------------------------------------------------------------------------16
Figure 2-3 Changing retail environments -----------------------------------------------------------------------------------18
Figure 3-1 Generic framework for electronic commerce-----------------------------------------------------------------------25
Figure 4-1 Regional distribution ofintemet hosts. Jan. 1997----------------------------------------------------------------37
Figure 4-2 Forrester`s view of U.S. online shopping revenues by category in 2000E------------------------------------------39
Figure 4-3 Functionality offered-------------------------------------------------------------------------------------------44
Figure 4-4 Product delivery with e-commerce -------------------------------------------------------------------------------44		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002002015en_US
dc.subject (關鍵詞) 網際網路zh_TW
dc.subject (關鍵詞) 電子商務zh_TW
dc.subject (關鍵詞) 超級市場zh_TW
dc.subject (關鍵詞) Interneten_US
dc.subject (關鍵詞) E-commerceen_US
dc.subject (關鍵詞) Supermarketen_US
dc.title (題名) 超級市場網際網路上經營之探討zh_TW
dc.title (題名) A study of grocery retailing on the interneten_US
dc.type (資料類型) thesisen_US