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題名 台北市民眾收看有線電視新聞之動機與滿足研究
A Study of Taipei Cable TV News Viewers - from A Uses and Gratifications Perspective
作者 游進忠
YOU, CHING-CHUNG
貢獻者 黃新生
SHERMAN H. HWANG
游進忠
YOU, CHING-CHUNG
關鍵詞 有線電視
新聞
CATV
NEWS
日期 1995
上傳時間 28-四月-2016 14:37:50 (UTC+8)
摘要 從世界各國有線電視的源起不難發現，有線電視脫胎自地方共同天線。發展地方共同天線原本是為了改善地方收視不良的情況，各國有線電視至今大都沿襲此一地方性格。而我國當然也不例外，根據調查發現，1969年花蓮出現國內第一個社區共同天線；非法「第四台」的鼻祖陳錦池則於1970年在台北市石牌地區架設有線錄影帶播放系統。1990年 6月，高雄第一民主電視台為「突破國民黨壟斷三台新聞」的局面，推出自製的地方新聞，首開「第四台」自製新聞節目風氣。
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A. and H. Elwood (I tJ7S) \"TV News is First Choice in Survey of\r\nHigh Schools. \" jo/{rnalislIl Quarterly 55:596-599.\r\nBabe, R. E.( 1<)75) Cable Televisiol1 ([11?1 Telecoll1l11/{nicatiolls ill Callada.\r\nMichigan: MSU\r\nBaldwin,T. r. and D. S. McVoy (I tJ88) (`uhle COlllllllll1icatioll. NJ : Prentice\r\nHall.\r\nBaldwin, T. r. ,M . Barrell and B. Bules (1992) \"llll-luence of Cable 011\r\nTelevision News Audiences.\" .Jo/l/`l1ulisllJ Ql/arter~) 1 69:3 :651-658.\r\nBanlz, C. R. (1982) \" Exploring Uses and Grati ficatioll : A Comparison o~·\r\nRepolied Uses ofTelevisioll and Reported Uses of Favorite Program\r\nType.\" CUlIllllllnicatio/1 Research 9:3:352-379.\r\nBecker, L. G., S Donwoody alld S. Ralneli (1983) \"Viewing Motivations for\r\nCable: An Use and Gratifications Approach .`·Jollrl7al (~r Brumlcasting,\r\n27: 127-140.\r\nBlullller. J. CJ. (1979)\" The Role Theory ill Uses and Gratifications Studies.\"\r\nCOl7llllllllicoti017 Reseorch 6: 1 :9-36.\r\n13rants,K. and N.Jankowski (1985) \"Cable Television in the L.ow Countries.\" ill\r\nNegri n, R. H. (eels.) Coble Televisiol7 und the Futf{re (~r Brow/casting.\r\npp. 74-102. SydnGY : Croom Hellll\r\nDOllohe\\v,L. , P. Pallllgreen and .I. [}RayburJl (I (87) .. Social amI\r\nPsychological Origins of Meclia Use: A Lifestyle Analysis.\" .Io[(nwl 0/\r\nDroac/costil1g & Electronic Medio J 1 :3 :255-278.\r\nDoolittle, J. C. (1979)\" News Media Use by Older Adults.\" ./ol/I`IwlislIl\r\nQI/o/`terly 56:311-345 .\r\nDrew, O. D. and B. G. Reeves (1<)80) \"Children amI Television News.\"\r\n.Jo/{rnalis/Il (juo/`terly 57 : 45-54 .\r\nEgan. L. I`vl. (I t)7~) \"Children`s Viewillg i>allems for Television News.\"\r\njOllrnalislIl Qllurterly 55 :2:337-342.\r\nGalloway, 1..1. and F. L. Meek (1981) \"Audience l bes anu Grali ficalioll : An\r\n[;xpectnncy Model.\" COlllllllll1icatioll Research 8:4:435-449\r\nGalltz, W. and S. T.Easlmall (1983) \"Viewer Uses of Promotional Media lo\r\nFind Out <lbout Television Program.\" .Jollr/wl (~/Broadcastil7g,27:269-\r\n277.\r\nC3reenberg, B. S.( 1974) \" Grali ficaLion or Television Viewing and Their\r\nCorrelation for 13ritish Children.\" in E. Katz and .r.G.Blull1ler(eds.)./`he\r\nUses (~/M(lss COJ}J/JJll17ic({ti()lIs:CllrreJlt Perspectives 011 Gr({tificatiol1s\r\nResearch Beverly Hills,CA:Sage.\r\nIleeler, C and 8.S.Greenberg (\\988) \" Cah/eviell`illg ,. Ablex Publishing\r\nCorporatiol1,NJ :Norwood.\r\nlIollins. T.( 1984) [Jeyond Brow/caslinl! into the c.`able Age. London: 8FJ\r\nPublishing\r\nKalZ, E. , M. Gurevilch and Ilass (1973) \"011 the Uses of Mass Media tor\r\nImportant Things.\" A/llerican Sociological RevieH`, 50 : 340-359.\r\nKatz,E. , Blul1ller J.G.and Gurevitch( 1974).\"Utilization or Mass\r\nCOllllllunication by the Individual.\" in E. KaLz anc! J.G .Blul1ller(eds.)Jhe\r\nUses of kfoss (`O/II/i1/lI1icoti0l1s:C/I,.,.ent Per.!;pectil`es Oil Crot(jicatiolls\r\nResearcli, Beverly Hills,CA:Sage.\r\nKippax, S. and.l. P. Murray (1980) \"Using The [\\llass Media Need Gratilkatioll\r\nand Perceived Utility.\" CUlI1l11l1l1icatiol1 Research 7:3:335-360.\r\nL.ambert, S.( 1982) (`/wl/nel FOllr - Televisiol7 l1`ith (/ D{fferel7ce. London: 13F1\r\nrubl ishing.\r\nLaRose, R. allc1 D. Alkin.( 1988). \"lJnderstanding Cable Subscribership As\r\nTelecollllllunication l3ehavior.\" TelelllOtics & ill!fonl7otics, 15(4):377-388.\r\nLevy, M. R.( 1978) \"Opinion Leadership and TV News Uses.\" Public Opiniul1\r\nQuarterly, 42:402-405.\r\nLevy, rvl. I~. alld S. Willdahl (19S4) \"Audiellce Activity ami Uralil`icalion : A\r\nConceptual Clarification and Eeploration\" COlllll1lll1icafiol1 Rrsearch II:\r\n51-78.\r\nl.evy, M. R. ( 1978) \"Television News lJsca: A Cross-national Comparison.`)\r\nJOllrnalism Q/larferly 55: 334-337.\r\nLevy, rvI.R.(1978) \"Opinion Leadership and Television News Uses.\" Public\r\nOpiniol7 Q/larferl.v 42:402-406.\r\nMcLeod, J. M., C.R. Bybee and DlII`ali J A. (1982) .\"Evaluation Media\r\nPerformance by Gralifications Sought and Received.\" Journalism\r\nQuarterly, 59:3-12\r\nMcl.eod J. M. and L.B. Becker (198 J) \" The Uses Hnu Uralitication Approach\"\r\nin D. D. Nimll10 and K. R. Sanders (eds.) 110m/book (?f Political\r\nCOlllllllll1icatio/`l. Beverly Hills, CA :Sagc.\r\nrVlcLeod, J. M., C. R. Bybee and J. A. Durall (1982) \"Evaluatillg Media\r\nPer[ornlClnce by Gratification Sought and Received.\" JOII/`lwlislIl\r\nQuarterly 59: I :3-12.\r\nMCQll(lil , D., .J. G. I3lul1ller and .I. l~. Ihown ( 1972) .. The Television\r\nAudience: A Revised Perspective.\" in D. McQuail(eds.) Sociology (~/\r\nMass C()\"\"llUllicatio17. Englafld : Pcnguin\r\nrvJc~uail , D.(1985)\"With lhe ?3encfit o(,Mindsight: Retlections 011 Uses and\r\nGralilicatiol1s Research.\" in Michal and M. R. Levy (ecls) A/oss\r\nCOlllll7l1nicati()17 Rel`iell` }`car/Jook: 125-141.\r\nNegrine,R. M. gen. ed.( 1985).Cable Television and the FlIture uj1Jm(fdc(fsling\r\nSydney: Croom Helm.\r\nO` K.eefe, G. J. ~lI1d H. T. Spelllugel (197~) \"Paltern~ ofCoJlege\r\nUndergrClCILIates` Use of Selected News Media.\" jO/lrnalislll (!uu/`terly\r\n50:3 :543-548.\r\nPalmgreen, P. , L.A. Wenner & J. D.Rayburn (1980) \"I~elatiolls between\r\nUratitications Sought alld Obtained: A Stlldy of Television News.\"\r\nCOll7ll1llllication Research , 7: 161-1 92.\r\nPallllgrcen,P., L.A. Wenner and K.E.Roscngreen (I (85) \"Uses and\r\nGratitlcations Rescmch : Thc Past Ten Ycars.\" in K. E. Rosengren (eds.)\r\n,\\1edia Grotilicatiol7s Reseorch .` Current Per.\\jJectives. Beverly Hill, CA:\r\nSage.\r\nPalmgreen, P, L. A. Wenner and .I. D. Raybul`ll\" Relatiollsbetweell\r\nGr<lti Ficatiolls Sought and Obtained : A Study of Television\r\nNe`Ws .\"CoIIIIIlIIl/icatio/l Research 7:2: 1 () 1-192.\r\nPalmgreen, p. <lnd J. D. Rayburn (1982) \"Gratifications Sought and rvledia\r\nExposure: An Expectallcy Value Moclel \" COlIl/l1/1l7icotioll Research\r\n9:4 :561-580\r\nPalmgreen, P, L. A. Wenner and .I. D. Rayburn (1981) \"Gratilical.ion\r\nDiscrep<lI1cies and News Progralll Choice.\" COlllllllillicot;ol7 Research\r\n8:4:4515-478.\r\nRayburn, J. D. , P. Palmgreell and T. Acker (1984) \"Media Gratification and\r\nChoosing A Morning News Program,\" ./o/{J`IIulislIl Qllarterly () I: 149-156.\r\nI{osengren, K. E.<lnd S. Windahl (I (72) \"MClss Media ConslImption as a\r\nFunctional Alternative.\" in D. McQunil(eds.) Sociology (~r Moss\r\nCOll7l1lllnicotiol1. N.Y : Penguin.\r\nRubin, A. M.( 1983) \"Telcvision Uses and Grati lication :The Interactions of\r\nViewing Patterns and Motivation .\" JOllrllol (~r IJr(}oc/c(fting, 27:37-5].\r\nRubin, A. M.( I (84). \"Ritualized ancllllstrul11cntlll Use ofTclevision.\" Journul\r\n(~l C0Il7/1111I1;cat iOll, 34: 3: 67-77.\r\nI{ubin. A. M.(lI1d E.M.Pcrse( 1987) \"Auuiencc Activity alld Television News\r\nGratifications.\" CO/lllllllllicotion Reserch. 14 :58-84.\r\nRubin, A. M.( 1 981 a)\"l\\n Exal11in[ltioll of Television Viewing Motivation\"\r\nCOll/lI1ullication Research 8 : 141-165.\r\nRubin. A. M.( 1981 b) \"A Multivariate 1\\t111lysis of 60 Millutes Viewing\r\nMotivation\" JO/irnolislII Q/lorter()) (willter),voI58 : 529-534.\r\nRubin, A. [V1.( 1977) \"Television LJsage,Auitlides ami Viewing Behaviors of\r\nChildren and Adolescents.\" .!ul/nutl (~lBr()adcastil1g (sulllmer)\r\nvol,21 :3:355-369.\r\nRubin, /\\. M.( 1983) \"Television Uses (HId Grati tications : The Interactions of\r\nViewi ng Patterns and Motivation.\" .!ournal (~l flroadcasOng , vo127: 1:37-\r\n51.\r\nRubin, A. M.e 1984) \"Ritualized and Instrumental Television Vieyving.\" .!oI//\"I1u/\r\nU/C0Il7I11I111icatioll. sUJllmer :67-77.\r\nRubin, A. M. and E. M. Pcrse.(1987)\" Audience Activity Television News\r\nGrati fications\" COlIlIl/l/l1icatiul1 Research, 14: 1 :58-84.\r\nSamuelson, M. , R. r. Carter and L. Ruggels (J 963) \" Education, A vai lable\r\nTime, and Use of Mass Media.\" Jourl/olism Quarterly 40:491-496.\r\nSeiden , i\\~. 1-1. (J 972) Cahle Telel`ishm U,\\`.A. N.Y : Praeger Publishers.\r\nSeverin, W.J. nnd J. W.Tankard (1987).( `o/ll/J1/1nicatiol7 Theories -\r\nOrigins, Method, Uses. N.Y:Longlll(Jn.\r\nWindnhl, S.(1981)\" Uses and Gratifications <It the Crossroads.\" ill C.\r\nG.Wilhoit and H. D.bock (eds.) !I,luss COllllllllllicatiol1 Rel`iell`\r\nYearbook, vol2,Beverly HiJls,CA :sage\r\nWenner, L. A.(J982) \"Gratifications Sought and Obtained ill PrograJII\r\nDependency: A Study orNctwork Evening News Programs and 60\r\nMinutes.\" CUIJIlJl/lilicOliol1 Research 9:4:539-560.
描述 碩士
國立政治大學
新聞學系
g795517
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002002808
資料類型 thesis
dc.contributor.advisor 黃新生zh_TW
dc.contributor.advisor SHERMAN H. HWANGen_US
dc.contributor.author (作者) 游進忠zh_TW
dc.contributor.author (作者) YOU, CHING-CHUNGen_US
dc.creator (作者) 游進忠zh_TW
dc.creator (作者) YOU, CHING-CHUNGen_US
dc.date (日期) 1995en_US
dc.date.accessioned 28-四月-2016 14:37:50 (UTC+8)-
dc.date.available 28-四月-2016 14:37:50 (UTC+8)-
dc.date.issued (上傳時間) 28-四月-2016 14:37:50 (UTC+8)-
dc.identifier (其他 識別碼) B2002002808en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=99210-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description (描述) g795517zh_TW
dc.description.abstract (摘要) 從世界各國有線電視的源起不難發現，有線電視脫胎自地方共同天線。發展地方共同天線原本是為了改善地方收視不良的情況，各國有線電視至今大都沿襲此一地方性格。而我國當然也不例外，根據調查發現，1969年花蓮出現國內第一個社區共同天線；非法「第四台」的鼻祖陳錦池則於1970年在台北市石牌地區架設有線錄影帶播放系統。1990年 6月，高雄第一民主電視台為「突破國民黨壟斷三台新聞」的局面，推出自製的地方新聞，首開「第四台」自製新聞節目風氣。zh_TW
dc.description.tableofcontents 第一章緒論..........1\r\n第一節研究背景..........1\r\n1-1-1世界有線電視發展源起..........1\r\n1-1-2台灣有線電視事業簡史..........2\r\n1-1-3台灣有線電視新聞的掘起..........4\r\n第二節研究動機與目的..........5\r\n第二章文獻探討..........9\r\n第一節使用與滿足理論的源起..........9\r\n第二節使用與滿足的發展歷程..........11\r\n2-2-1兒童期(childrenhood)..........11\r\n2-2-2青春青(adolescence)..........12\r\n2-2-3成熟期(maturity)..........12\r\n2-2-4媒介效果與媒介的整合模式..........14\r\n第三節媒介使用動機之研究..........16\r\n2-3-1媒介使用之動機..........16\r\n2-3-2收看電視之動機..........17\r\n2-3-3收看電視新聞之動機..........17\r\n第四節媒介使用動機與滿足之關聯性..........21\r\n第五節收視程度與收視動機之關聯性..........24\r\n第六節涉入程度與收視動機之關聯性..........26\r\n第七節人口特質對收視動機與收視程度之影響..........27\r\n2-7-1人口特質與收視動機..........27\r\n2-7-2人口特質與收視程度..........31\r\n第八節研究架構、問題與假設..........34\r\n2-8-1研究架構..........34\r\n2-8-2研究問題..........35\r\n2-8-3研究假設..........36\r\n第三章研究設計與方法..........38\r\n第一節選樣過程..........38\r\n第二節問卷設計..........40\r\n第三節統計方法..........45\r\n第四章資料分析與解釋..........46\r\n第一節樣本描述..........46\r\n第二節電視新聞的使用與滿足..........63\r\n第三節收視動機、行為與滿足..........78\r\n第四節涉入程度與收視動機的關聯性..........84\r\n第五節人口特質之影響..........85\r\n4-5-1人口特質與收視動機..........85\r\n4-5-2人口特質與收視滿足..........92\r\n4-5-3人口特質與收視程度..........98\r\n4-5-4人口特質與涉入程度..........102\r\n第六節媒介使用的關聯性..........105\r\n4-6-1閱讀報紙與收視有線電視新聞的關聯性..........105\r\n4-6-2收視三台新聞與收視有線電視新聞的關聯性..........105\r\n第五章結論與建議..........106\r\n第一節研究發現..........106\r\n第二節假設驗證..........117\r\n第三節特別現象陳述..........121\r\n第四節檢討與建議..........123\r\n參考書目..........127\r\n調查問卷..........1zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002002808en_US
dc.subject (關鍵詞) 有線電視zh_TW
dc.subject (關鍵詞) 新聞zh_TW
dc.subject (關鍵詞) CATVen_US
dc.subject (關鍵詞) NEWSen_US
dc.title (題名) 台北市民眾收看有線電視新聞之動機與滿足研究zh_TW
dc.title (題名) A Study of Taipei Cable TV News Viewers - from A Uses and Gratifications Perspectiveen_US
dc.type (資料類型) thesisen_US
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