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題名 台北市民眾收看有線電視新聞之動機與滿足研究
A Study of Taipei Cable TV News Viewers - from A Uses and Gratifications Perspective
作者 游進忠
YOU, CHING-CHUNG
貢獻者 黃新生
SHERMAN H. HWANG
游進忠
YOU, CHING-CHUNG
關鍵詞 有線電視
新聞
CATV
NEWS
日期 1995
上傳時間 28-Apr-2016 14:37:50 (UTC+8)
摘要 從世界各國有線電視的源起不難發現，有線電視脫胎自地方共同天線。發展地方共同天線原本是為了改善地方收視不良的情況，各國有線電視至今大都沿襲此一地方性格。而我國當然也不例外，根據調查發現，1969年花蓮出現國內第一個社區共同天線；非法「第四台」的鼻祖陳錦池則於1970年在台北市石牌地區架設有線錄影帶播放系統。1990年 6月，高雄第一民主電視台為「突破國民黨壟斷三台新聞」的局面，推出自製的地方新聞，首開「第四台」自製新聞節目風氣。
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描述 碩士
國立政治大學
新聞學系
g795517
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002002808
資料類型 thesis
dc.contributor.advisor 黃新生zh_TW
dc.contributor.advisor SHERMAN H. HWANGen_US
dc.contributor.author (Authors) 游進忠zh_TW
dc.contributor.author (Authors) YOU, CHING-CHUNGen_US
dc.creator (作者) 游進忠zh_TW
dc.creator (作者) YOU, CHING-CHUNGen_US
dc.date (日期) 1995en_US
dc.date.accessioned 28-Apr-2016 14:37:50 (UTC+8)-
dc.date.available 28-Apr-2016 14:37:50 (UTC+8)-
dc.date.issued (上傳時間) 28-Apr-2016 14:37:50 (UTC+8)-
dc.identifier (Other Identifiers) B2002002808en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/87404-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description (描述) g795517zh_TW
dc.description.abstract (摘要) 從世界各國有線電視的源起不難發現，有線電視脫胎自地方共同天線。發展地方共同天線原本是為了改善地方收視不良的情況，各國有線電視至今大都沿襲此一地方性格。而我國當然也不例外，根據調查發現，1969年花蓮出現國內第一個社區共同天線；非法「第四台」的鼻祖陳錦池則於1970年在台北市石牌地區架設有線錄影帶播放系統。1990年 6月，高雄第一民主電視台為「突破國民黨壟斷三台新聞」的局面，推出自製的地方新聞，首開「第四台」自製新聞節目風氣。zh_TW
dc.description.tableofcontents 第一章緒論..........1
     第一節研究背景..........1
     1-1-1世界有線電視發展源起..........1
     1-1-2台灣有線電視事業簡史..........2
     1-1-3台灣有線電視新聞的掘起..........4
     第二節研究動機與目的..........5
     第二章文獻探討..........9
     第一節使用與滿足理論的源起..........9
     第二節使用與滿足的發展歷程..........11
     2-2-1兒童期(childrenhood)..........11
     2-2-2青春青(adolescence)..........12
     2-2-3成熟期(maturity)..........12
     2-2-4媒介效果與媒介的整合模式..........14
     第三節媒介使用動機之研究..........16
     2-3-1媒介使用之動機..........16
     2-3-2收看電視之動機..........17
     2-3-3收看電視新聞之動機..........17
     第四節媒介使用動機與滿足之關聯性..........21
     第五節收視程度與收視動機之關聯性..........24
     第六節涉入程度與收視動機之關聯性..........26
     第七節人口特質對收視動機與收視程度之影響..........27
     2-7-1人口特質與收視動機..........27
     2-7-2人口特質與收視程度..........31
     第八節研究架構、問題與假設..........34
     2-8-1研究架構..........34
     2-8-2研究問題..........35
     2-8-3研究假設..........36
     第三章研究設計與方法..........38
     第一節選樣過程..........38
     第二節問卷設計..........40
     第三節統計方法..........45
     第四章資料分析與解釋..........46
     第一節樣本描述..........46
     第二節電視新聞的使用與滿足..........63
     第三節收視動機、行為與滿足..........78
     第四節涉入程度與收視動機的關聯性..........84
     第五節人口特質之影響..........85
     4-5-1人口特質與收視動機..........85
     4-5-2人口特質與收視滿足..........92
     4-5-3人口特質與收視程度..........98
     4-5-4人口特質與涉入程度..........102
     第六節媒介使用的關聯性..........105
     4-6-1閱讀報紙與收視有線電視新聞的關聯性..........105
     4-6-2收視三台新聞與收視有線電視新聞的關聯性..........105
     第五章結論與建議..........106
     第一節研究發現..........106
     第二節假設驗證..........117
     第三節特別現象陳述..........121
     第四節檢討與建議..........123
     參考書目..........127
     調查問卷..........1		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002002808en_US
dc.subject (關鍵詞) 有線電視zh_TW
dc.subject (關鍵詞) 新聞zh_TW
dc.subject (關鍵詞) CATVen_US
dc.subject (關鍵詞) NEWSen_US
dc.title (題名) 台北市民眾收看有線電視新聞之動機與滿足研究zh_TW
dc.title (題名) A Study of Taipei Cable TV News Viewers - from A Uses and Gratifications Perspectiveen_US
dc.type (資料類型) thesisen_US
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