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題名 媒介議題設定效果的第二面向:候選人形象設定效果研究
Second dimension of agenda-setting study: candidate image-setting in Taiwan.
作者 李郁青
Li, Yu-Ching
貢獻者 金溥聰
Dr. Pu-Tsung King
李郁青
Yu-Ching Li
關鍵詞 形象
候選人形象
議題設定
議題設定的第二面向
報紙新聞
選舉新聞
image
candidate image
agenda-setting
second dimension of agenda-setting
newspaper news
campaign news
日期 1995
上傳時間 28-Apr-2016 14:38:06 (UTC+8)
摘要 繼「議題設定理論」於1972年問世之後,McCombs整理20年來媒介議題設定
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Personal qualities in presidential\r\nimages: the contribution of the press. Midwest Journal of\r\nPolitical Science , 16 , 46-76 .\r\nGraber, D. A. (1986). Mass media and political images in\r\nelections . Research in Micropolitics , 1 ` 127- 159.\r\nHofstetter, C. R. Zukin, C. , & Buss, T. F. (1978). Political\r\nimagery and information in an age of television . Journalism\r\nQuarterly , 55 , 562-569 .\r\nHusson, W . , Stephen, T. , Harrison, T. M. , & Fehr, B. J. (1988) .\r\nAn interpersonal communication perspective on images of\r\npolitical candidates. Human Communication Research, 14\r\n(3) , 39 7-421.\r\nIyengar, S., & Kinder, D. R. (1987) . News that matters:\r\ntelevision and American opinion Chicago: University of\r\nChicago Press.\r\nJacobs, L. R., & Shapiro, R. Y. (1994). Issue , candidate\r\nimage, and priming: The use of private polls in Kenned y` s\r\n1960 presidential campaign. The American Political\r\nScience Review, 88 (3) , 527-540.\r\nKendall, K. E. (1984). Persuading the blue-collar voter:\r\nissues, images, and homophily. Communication Yearbook ,8\r\n707-722 .\r\nKinder , D. R., Peters, M. D., Abelson, R. P., & Fiske, S. T.\r\n(1980). Presidential prototypes. Political Behavior, 2\r\n(4) , 315-337.\r\nKing, Pu-tsung. (1994). Issue agenda in the 1992 Taiwan\r\nlegislative election. Unpublished doctoral dissertation,\r\nuniversity of Texas at Austin, Texas.\r\nLazarsfeld , P. F. Berelson, B. , & Gaudet, H. (1 944). The\r\npeople`s choice : how the voter makes up his mind in a\r\npresidential campaign (3rd ed .) . New York : Columbia\r\nUniversity Press.\r\nLenart, S. (1994) . Shaping political attitudes: The impact\r\nof interpersonal communication and mass media. New Delhi:Sage.\r\nLippmann, W. (19 22). Public opinion. New York: Macmillan.\r\n\r\n\r\n\r\n\r\n\r\n\r\nHcCombs, H. (1995 , September). The media outside and the\r\npicture in our heads. Papers presented at the conference\r\nof New Trends in Communication of the Universitaa Degli\r\nStudi di Roma “La Sapienza\" . Rome, Italy .\r\nMcCombs,M.,&Evatt,D.(1995).Issues and attributes:\r\nexploring a new dimension in agenda-setting . Manuscript\r\nprepared for Communication y Sociedad, a publication of the\r\nUniversity of Navarra in Pamplona, Spain\r\nMcCombs, M. E. , &. Shaw, D. L. (1972) . The agenda-setting\r\nfunction of mass media. Public Opinion Quarterly, 36 ,1: 6-18 7.\r\nMcLeod, J. M. , Becke r, L. B. , & Byrnes , K. E. (1974) . Another\r\nlook at the agenda-setting function of the press .\r\nCommunication Research , 1 ` 131-165 .\r\nMcLeod, J. M., Glynn, C.J., & McDonald, D. G. (1983). Issues\r\nand images: the influence of media reliance in voting\r\ndecisions. Communication Research, 10 (1) , 37-58.\r\nMerril, J. C. (19 62 ). The image of the United States in ten\r\nMexican Dailies. Journalism Quarterly ,39 , 203-212 .\r\nMerril, J. C. (1965). 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The mass media election. New York :\r\nPraeger .\r\nPatterson , T. E. (1989). The press and candidate images.\r\nInternational Journal of Public Opinion Research, 1 (2),\r\n123-135\r\nPatterson, T. E., & NcLure, R. D. (1976). The unseeing eye\r\nthe myth of the television power in national politics. New\r\nYork: Putnam.\r\nPopkin, S. L. (1991). The reasoning voter: communication and `\r\npersuasion in presidential campaigns . Chicago: University\r\nof Chicago Press.\r\nPowell, G. N., & Butterfield, D. A. (1987) . Is the\r\n“presidential image\" reserved for males? Sex-role\r\nstereotypes and the 1984 presidential election .\r\nPsychological Reports, 61 , 491-495.\r\nPutnam, R. D. (19 76) . The comparative study of political\r\nelites. Englewood Cliffs, N. J. : Prentice-Hall, Inc .\r\nRichardson, B. M. (1988). Constitueency candidate versus\r\nparties in Japanese voting behavior. American Political\r\nScience Review, 82 (3),695-718.\r\nRobinson, H. J., & Sheehan ,M. A. (1983). Over the wire and on\r\nTV : CBS and UPI in campaign `80 . New York: Russell Sage\r\nFoundation .\r\nSeverin, W. J., & Tankard, J. W. (1988) . Communication\r\ntheories---- origins , merhods, uses. New york and London:\r\nLongman.\r\nShabad, G., & Anders en, K. (1 97 9). Candidate evaluations by\r\nmen and women . Public Opinion Quarterly, 11 ` 18-35 .\r\nShaw, D. L., & Clemmer, C. L.(1977). News and the public response. In D. L. Shaw & M.E. McCombs(Eds.),The emergence of American political issues(pp.33-51). St.\r\nPaul, Minnesota: West Publishing Co.\r\nSigel, R. S. (1964). Effect of partisanship on the percept ion\r\nof political candidates. Public Opinion Quarterly , 28 ,\r\n483-496.\r\nStokes , D. E. (1966). Some dynamic elements of contests for\r\nthe presidency. American Political Science Review, 60 ,19-28.\r\nTakeshita, T., &Mikami, S. (1994, November ). How did mass\r\nmedia influence the voter `s choice in the 1993 genera l\r\nelection in Japan? : a study of agenda-setting. 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描述 碩士
國立政治大學
新聞學系
82451012
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002002817
資料類型 thesis
dc.contributor.advisor 金溥聰zh_TW
dc.contributor.advisor Dr. Pu-Tsung Kingen_US
dc.contributor.author (Authors) 李郁青zh_TW
dc.contributor.author (Authors) Yu-Ching Lien_US
dc.creator (作者) 李郁青zh_TW
dc.creator (作者) Li, Yu-Chingen_US
dc.date (日期) 1995en_US
dc.date.accessioned 28-Apr-2016 14:38:06 (UTC+8)-
dc.date.available 28-Apr-2016 14:38:06 (UTC+8)-
dc.date.issued (上傳時間) 28-Apr-2016 14:38:06 (UTC+8)-
dc.identifier (Other Identifiers) B2002002817en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=99217-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description (描述) 82451012zh_TW
dc.description.abstract (摘要) 繼「議題設定理論」於1972年問世之後,McCombs整理20年來媒介議題設定zh_TW
dc.description.tableofcontents 目次\r\n第一章：導論..........1\r\n第一節 研究動機與目的..........1\r\n第二節 研究範圍界定..........4\r\n第三節 研究架構..........4\r\n第二章：文獻探討..........7\r\n第一節 媒介的形象設定效果..........7\r\n第二節 候選人形象研究之文獻整理..........12\r\n第三節 形象之定義..........16\r\n第四節 候選人形象類目的建立..........19\r\n第五節 影響選民心目中候選人形象差異之因素..........23\r\n第六節 問題與假設..........28\r\n第三章：研究方法..........31\r\n第一節 研究方法之選取..........31\r\n第二節 研究對象與抽樣方法..........34\r\n第三節 內容分析法..........36\r\n第四節 問卷調查法..........40\r\n第五節 統計方法..........44\r\n第四章：報紙如何報導候選人形象..........47\r\n第一節 報紙新聞樣本概述..........47\r\n第二節 報紙對候選人的整體形象報導..........50\r\n第三節 各報（聯合報、中國時報、自由時報）如何報導三位候選人的形象..........54\r\n第四節 小結..........60\r\n第五章：選民如何看候選人形象..........63\r\n第一節 受訪樣本基本資料概述..........63\r\n第二節 候選人形象在選民心中的重要性..........67\r\n第六章：報紙的形象設定效果..........74\r\n第一節 報紙在實質面向上的形象設定效果（形象屬性部分）..........71\r\n第二節 報紙在情感面向上的形象設定效果（形象情感評價部分）..........84\r\n第七章：選民本身的背景與特質對候選人形象認知的影響..........87\r\n第一節 不同選民對候選人的形象認知情形..........87\r\n第二節 候選人形象評價的迴歸分析..........97\r\n第三節 不同選民選擇候選人的依據原因..........98\r\n第四節 小結..........100\r\n第八章：結論與建議..........103\r\n第一節 研究結果與討論..........103\r\n第二節 研究限制..........107\r\n第三節 建議..........108\r\n參考資料..........109\r\n附錄一：電話調查問卷..........119\r\n附錄二：內容分析登錄表..........133\r\n附錄三：內容分析編碼須知..........137zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002002817en_US
dc.subject (關鍵詞) 形象zh_TW
dc.subject (關鍵詞) 候選人形象zh_TW
dc.subject (關鍵詞) 議題設定zh_TW
dc.subject (關鍵詞) 議題設定的第二面向zh_TW
dc.subject (關鍵詞) 報紙新聞zh_TW
dc.subject (關鍵詞) 選舉新聞zh_TW
dc.subject (關鍵詞) imageen_US
dc.subject (關鍵詞) candidate imageen_US
dc.subject (關鍵詞) agenda-settingen_US
dc.subject (關鍵詞) second dimension of agenda-settingen_US
dc.subject (關鍵詞) newspaper newsen_US
dc.subject (關鍵詞) campaign newsen_US
dc.title (題名) 媒介議題設定效果的第二面向:候選人形象設定效果研究zh_TW
dc.title (題名) Second dimension of agenda-setting study: candidate image-setting in Taiwan.en_US
dc.type (資料類型) thesisen_US
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