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題名 資訊技術在關係行銷上之應用∼以台北市百貨業為例
作者 曾才宏
Tzeng, Tsai-Hung
貢獻者 黃思明
曾才宏
Tzeng, Tsai-Hung
關鍵詞 資訊技術
關係行銷
百貨業
日期 1995
上傳時間 28-Apr-2016 14:39:57 (UTC+8)
摘要 身處在一九九０年代的消費者，擁有比以往更多的購物管道，而且消費者
參考文獻 參考文獻━中文部份\n中華徵信所企業股份有限公司，臺灣地區產業年報━配銷流通業，台北:中\n華徵信所，民國八十三年。\n王國華，百貨業商品管理之研━以台北市之百貨公司為例，台北:政治大學\n企業管理研究所未出版碩士論文，民國八十四年。\n李田樹譯， McKenna 著，「即時行銷━和顧客對話」，世界、經理文摘110\n期，第20 頁-41 頁。\n李田樹譯， Jospeh & Peppers & Rogers 著，「你希望永遠留住顧客嗎? 」，\n世界經理文摘106期，第18 頁-48 頁。\n李田樹譯· Grant, Alan & Schlesinger, Leonard 著，「追求顧客最大的潛\n在利潤」，世界經理文摘111 期，第22 頁-45 頁。\n林耀欽，資訊技術對企業程序之影響，台北:政治大學企業管理研究所未出\n版博士詩文，民國八十三年。\n信懷南， 「和顧客建立親密關係」，世界經理文摘108期，第90 頁-95 頁。\n洪順庭， 「關係行銷的觀念與應用」`工商時報，民國八十四年十二月二十\n一日，\n張瑞玲，商業銀行零售金融關係行銷之研究，台北;政治大學企業管理研究\n所未出版碩士論文，民國八十四年。\n黃思明，資訊科技對企業經吾與產業結構之影響，國科會研究計畫，民國八\n十━年。\n黃思明，「資耕庫行銷及其應用」，第一屆宜銷學街研討會，民國八十三年\n九月十八日。\n朝陽堂編輯小組篇著，百貨業就業現場，台北;朝陽堂文化出版，民國八十\n五年．\n吳國禎譯，荒川圭基著，行銷管理電腦化之戰略與戰街，經濟部國際貿易\n局，民國八十年。\n尉謄蛟譯， Pepper, Don & Rogers, Martha 著， 「行銷新典範━翩客佔有\n丰」，世界經理文摘109期，第66 頁-76 頁。\n尉謄蛟譯，Ravener ， Cliff & Thorpe, Margaret 著，「聽顧客說他們想要什\n麼J 世界經理文摘108 期，第128 頁-135 頁。\n劉士豪，資訊.系統與組織競爭優勢關係之研究━資源基礎理論之應用，台\n北:政治大學企業管理研究所未出版博士論文，民國八十年。\n劉穎壽，資料庫行銷━顧客資料庫的建立及其應用之研究，台北:政治大學\n企業管理研究所未出版碩士論文，民國八十三年。\n謝品登譯， Peppers & Rogers 著， 1: 1 行銷，台北:時報丈化，民國八十四\n年。\n\n參考文獻━英文部份\nAlter, Steve, "A Taxonomy of Decision Support System, "Sloan Managemennt\nReview, Fall 1977, pp.39-56.\nBaker, M.J., Marketing ,An introductory Text, London: Macmillan Education\nLTD,1991.\nBakopulos, J.Y., "Toward a more precise concept of Information Technology, ",\nProceeding of 6th International Conference of Information Systems, Dec.\n1985.\nJackson, Barbara Bund, "Build customer relationships that last, "Harvard\nBusiness Review, Nov./Dec. 1985, pp.120-128.\nBarrett, S. & Konsynski, B.R., "Inter-organization Information Sharing\nSystems, ".MIS Quarterly, Special Issues 1982.\nBenjamin, Robert I., "Information Technology in the 1990s:A Long Range\nPlanning Scenario, "i\\US Quarterly, June 1982, pp.11-31.\nCash, Jr. & McFarlan, F. Warren & McKenney, James L. & Applegate, Lynda\nM., Corporate Information System Management: Text and Cases,2nd\ned.,D. Irwin Richqrd, Homewood, 1983.\nDavenport, T.H. & Short, J.E., "The New Industrial Engineering: Information\nTechnology and Business Process Redesign, "Sloan Management Review,\nSummer 1990, pp.II-27.\nShani, David & Chalasani, Sujana, "Exploiting niches using relationship\nmarketing, "The Journal of Services Marketing ,vol.6 No.4, Fall 1992.\nDavis, G.B. & Olson, M.H., Management Information System: Conceptual\nFoundation,Structure, and Development, 2nd ed., NJ, McGraw-Hill,1985.\nHuber, George P., "A Theory of the Effects of Advanced Information\nTechnologies on Organizational Design, Intelligence and Decision\nMaking, "Academy of Management Review, Vo1.15, No.1, 1990, pp.47-71.\nJonathan, R. and Michael , J., "Relationship Marketing Positioning for the\nFuture, "Journal of Business Strategy, July/August 1990, pp.16-20.\nLazos, J.N., "Unleashing the Power of Your Marketing Database, "The Bankers\nMagazine, March/April, 1991, pp.21-28.\nLeifer, Richard, "Managing Computer-Based Information Systems With\nOrganizational Structure, "lVI1S Quarterly, March 1988, pp.63-73.\nLeavitt, H. & Whisler, T., "Management in the 1980`s, "Harvard Business\nReview, Nov.-Dec. 1958, pp.41-48.\nLeonard, L., Relationship Marketing-in Emerging Perspectives on Services\nMarketing, Chicago: American Marketing Association, 1983, pp.25-28.\nLeonard, L. Berry, "Relationship Marketing of Services-Growing Interest,\nEmerging Perspectives, "Journal of the Academy of Marketing Science,\nVo1.23, No.4, pp.236-245.\nLucas, Jr. Henry, Information System Concepts for Management, 3rd Edition,\nNew York, McGraw-Hil1 Book Company, 1986.\nMcDaniel, C. & Gates, R., Contemporary Marketing Research, New York:West\nPublishing Company, 1991.\nMcFarlan, F.W. & McKenney, J.L., "The Information Archipelago-Maps and\nBridges, "Harvard Business Review, Sep.-Oct. 1982.\nMalone, T.W. et al., "Electronic Markets and Electronic Hierarchies,\n"Communications of ACM, Vo1.30, No.6 1987, pp.484-497.\nMorton, Michael Scott et al., The Corporation of 1990`s: Information\nTechnology and Organization Transformation, Harvrad Business Press,\n1990.\nPorter, Michael E. & Miller, Victor E., "How Information Gives You\nCompetitive Advantage, "Harvard Business Review, July-August 1985,\npp.149-160.\nJackson, Rob & Wang, Paul, Strategic database marketing, I1Iinois: NTC\nBusiness Book, 1994.\nRobert, A. Peterson, "Relationship Marketing and the Consumer, "Journal of\nthe Academy of Marketing Science, Vo1.23, No.4, pp.278-281.\nRoberts,M. L., "Expanding the Role of the Direct Marketing Database,\n"Journal of Direct Marketing, VoI.6,No.2, 1992, pp.51-60.\nShaw,R. & Stone, M., Database Marketing:Strategy and Implementation, New\nYork:John Wiley & Sons, 1990.\nLevitt, Theodore, The Marketing Imagination, New York: The Free Press, 1983.\nWalton, Richard E., Up and Running-Integrating Information Technology and\nthe Organization, Harvard Business School Press, 1989, p.13.
描述 碩士
國立政治大學
企業管理學系
83355056
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002002646
資料類型 thesis
dc.contributor.advisor 黃思明zh_TW
dc.contributor.author (Authors) 曾才宏zh_TW
dc.contributor.author (Authors) Tzeng, Tsai-Hungen_US
dc.creator (作者) 曾才宏zh_TW
dc.creator (作者) Tzeng, Tsai-Hungen_US
dc.date (日期) 1995en_US
dc.date.accessioned 28-Apr-2016 14:39:57 (UTC+8)-
dc.date.available 28-Apr-2016 14:39:57 (UTC+8)-
dc.date.issued (上傳時間) 28-Apr-2016 14:39:57 (UTC+8)-
dc.identifier (Other Identifiers) B2002002646en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=99243-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) 83355056zh_TW
dc.description.abstract (摘要) 身處在一九九０年代的消費者，擁有比以往更多的購物管道，而且消費者zh_TW
dc.description.tableofcontents 第一章緒論..........1\n第一節前言..........1\n第二節研究動機..........4\n第三節研究目的..........5\n第四節研究流程..........6\n第五節論文架構..........7\n第二章文獻探討..........8\n第一節資訊技術與資訊技術分類..........8\n第二節資料庫行銷與關係行銷..........14\n第三節關係行銷與資訊技術的關係..........21\n第四節台灣百貨業的現況與未來發展趨勢..........22\n第三章個外個案研討..........28\n第一節國外個案分析..........28\n第二節小結..........64\n第四章研究方法..........73\n第一節觀念架構..........73\n第二節研究設計..........76\n第三節研究限制..........79\n第五章國內個案描述與分析..........80\n第一節個案描述..........80\n第二節個案分析..........100\n第六章命題發展..........112\n第七章結論與建議..........131\n第一節結論..........131\n第二節建議..........133\n參考文獻-中文部份..........135\n參考文獻-英文部份..........136zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002002646en_US
dc.subject (關鍵詞) 資訊技術zh_TW
dc.subject (關鍵詞) 關係行銷zh_TW
dc.subject (關鍵詞) 百貨業zh_TW
dc.title (題名) 資訊技術在關係行銷上之應用∼以台北市百貨業為例zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考文獻━中文部份\n中華徵信所企業股份有限公司，臺灣地區產業年報━配銷流通業，台北:中\n華徵信所，民國八十三年。\n王國華，百貨業商品管理之研━以台北市之百貨公司為例，台北:政治大學\n企業管理研究所未出版碩士論文，民國八十四年。\n李田樹譯， McKenna 著，「即時行銷━和顧客對話」，世界、經理文摘110\n期，第20 頁-41 頁。\n李田樹譯， Jospeh & Peppers & Rogers 著，「你希望永遠留住顧客嗎? 」，\n世界經理文摘106期，第18 頁-48 頁。\n李田樹譯· Grant, Alan & Schlesinger, Leonard 著，「追求顧客最大的潛\n在利潤」，世界經理文摘111 期，第22 頁-45 頁。\n林耀欽，資訊技術對企業程序之影響，台北:政治大學企業管理研究所未出\n版博士詩文，民國八十三年。\n信懷南， 「和顧客建立親密關係」，世界經理文摘108期，第90 頁-95 頁。\n洪順庭， 「關係行銷的觀念與應用」`工商時報，民國八十四年十二月二十\n一日，\n張瑞玲，商業銀行零售金融關係行銷之研究，台北;政治大學企業管理研究\n所未出版碩士論文，民國八十四年。\n黃思明，資訊科技對企業經吾與產業結構之影響，國科會研究計畫，民國八\n十━年。\n黃思明，「資耕庫行銷及其應用」，第一屆宜銷學街研討會，民國八十三年\n九月十八日。\n朝陽堂編輯小組篇著，百貨業就業現場，台北;朝陽堂文化出版，民國八十\n五年．\n吳國禎譯，荒川圭基著，行銷管理電腦化之戰略與戰街，經濟部國際貿易\n局，民國八十年。\n尉謄蛟譯， Pepper, Don & Rogers, Martha 著， 「行銷新典範━翩客佔有\n丰」，世界經理文摘109期，第66 頁-76 頁。\n尉謄蛟譯，Ravener ， Cliff & Thorpe, Margaret 著，「聽顧客說他們想要什\n麼J 世界經理文摘108 期，第128 頁-135 頁。\n劉士豪，資訊.系統與組織競爭優勢關係之研究━資源基礎理論之應用，台\n北:政治大學企業管理研究所未出版博士論文，民國八十年。\n劉穎壽，資料庫行銷━顧客資料庫的建立及其應用之研究，台北:政治大學\n企業管理研究所未出版碩士論文，民國八十三年。\n謝品登譯， Peppers & Rogers 著， 1: 1 行銷，台北:時報丈化，民國八十四\n年。\n\n參考文獻━英文部份\nAlter, Steve, "A Taxonomy of Decision Support System, "Sloan Managemennt\nReview, Fall 1977, pp.39-56.\nBaker, M.J., Marketing ,An introductory Text, London: Macmillan Education\nLTD,1991.\nBakopulos, J.Y., "Toward a more precise concept of Information Technology, ",\nProceeding of 6th International Conference of Information Systems, Dec.\n1985.\nJackson, Barbara Bund, "Build customer relationships that last, "Harvard\nBusiness Review, Nov./Dec. 1985, pp.120-128.\nBarrett, S. & Konsynski, B.R., "Inter-organization Information Sharing\nSystems, ".MIS Quarterly, Special Issues 1982.\nBenjamin, Robert I., "Information Technology in the 1990s:A Long Range\nPlanning Scenario, "i\\US Quarterly, June 1982, pp.11-31.\nCash, Jr. & McFarlan, F. Warren & McKenney, James L. & Applegate, Lynda\nM., Corporate Information System Management: Text and Cases,2nd\ned.,D. Irwin Richqrd, Homewood, 1983.\nDavenport, T.H. & Short, J.E., "The New Industrial Engineering: Information\nTechnology and Business Process Redesign, "Sloan Management Review,\nSummer 1990, pp.II-27.\nShani, David & Chalasani, Sujana, "Exploiting niches using relationship\nmarketing, "The Journal of Services Marketing ,vol.6 No.4, Fall 1992.\nDavis, G.B. & Olson, M.H., Management Information System: Conceptual\nFoundation,Structure, and Development, 2nd ed., NJ, McGraw-Hill,1985.\nHuber, George P., "A Theory of the Effects of Advanced Information\nTechnologies on Organizational Design, Intelligence and Decision\nMaking, "Academy of Management Review, Vo1.15, No.1, 1990, pp.47-71.\nJonathan, R. and Michael , J., "Relationship Marketing Positioning for the\nFuture, "Journal of Business Strategy, July/August 1990, pp.16-20.\nLazos, J.N., "Unleashing the Power of Your Marketing Database, "The Bankers\nMagazine, March/April, 1991, pp.21-28.\nLeifer, Richard, "Managing Computer-Based Information Systems With\nOrganizational Structure, "lVI1S Quarterly, March 1988, pp.63-73.\nLeavitt, H. & Whisler, T., "Management in the 1980`s, "Harvard Business\nReview, Nov.-Dec. 1958, pp.41-48.\nLeonard, L., Relationship Marketing-in Emerging Perspectives on Services\nMarketing, Chicago: American Marketing Association, 1983, pp.25-28.\nLeonard, L. Berry, "Relationship Marketing of Services-Growing Interest,\nEmerging Perspectives, "Journal of the Academy of Marketing Science,\nVo1.23, No.4, pp.236-245.\nLucas, Jr. Henry, Information System Concepts for Management, 3rd Edition,\nNew York, McGraw-Hil1 Book Company, 1986.\nMcDaniel, C. & Gates, R., Contemporary Marketing Research, New York:West\nPublishing Company, 1991.\nMcFarlan, F.W. & McKenney, J.L., "The Information Archipelago-Maps and\nBridges, "Harvard Business Review, Sep.-Oct. 1982.\nMalone, T.W. et al., "Electronic Markets and Electronic Hierarchies,\n"Communications of ACM, Vo1.30, No.6 1987, pp.484-497.\nMorton, Michael Scott et al., The Corporation of 1990`s: Information\nTechnology and Organization Transformation, Harvrad Business Press,\n1990.\nPorter, Michael E. & Miller, Victor E., "How Information Gives You\nCompetitive Advantage, "Harvard Business Review, July-August 1985,\npp.149-160.\nJackson, Rob & Wang, Paul, Strategic database marketing, I1Iinois: NTC\nBusiness Book, 1994.\nRobert, A. Peterson, "Relationship Marketing and the Consumer, "Journal of\nthe Academy of Marketing Science, Vo1.23, No.4, pp.278-281.\nRoberts,M. L., "Expanding the Role of the Direct Marketing Database,\n"Journal of Direct Marketing, VoI.6,No.2, 1992, pp.51-60.\nShaw,R. & Stone, M., Database Marketing:Strategy and Implementation, New\nYork:John Wiley & Sons, 1990.\nLevitt, Theodore, The Marketing Imagination, New York: The Free Press, 1983.\nWalton, Richard E., Up and Running-Integrating Information Technology and\nthe Organization, Harvard Business School Press, 1989, p.13.zh_TW