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Creativity in advertising: the roles of implicit theory and AI |
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| 2025-07 |
The role of moral emotions when missions clash: harnessing gratitude and mitigating anger in sustainable food marketing |
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| 2024-06 |
The Environmental Self-regulation and ESG Beliefs as the Essential Supports to the Corporate ESG Conducts |
conference |
pdf(349) |
| 2023-07 |
Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention |
conference |
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| 2022-09 |
Employee perceived meaning of work and service adaptive behavior: a psychological resourcefulness perspective |
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| 2022-07 |
“Yes, I know you”: the role of source familiarity in the relationship between service adaptive behavior and customer satisfaction |
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