| 2025-07 |
Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement |
conference |
說明頁(456) |
| 2025-06 |
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers? |
article |
說明頁(212) |
| 2025-01 |
The Design of a Reverse-COIL Experience for a Responsible Marketing Class Conducted from Taiwan |
book/chapter |
說明頁(149) |
| 2023-08 |
Taking A Motivation-ability-opportunity (MAO) Model Approach To Understand Consumer Financial Literacy, Decision Making And Financial Wellbeing: Findings From An In-depth Interview Study With Cross Generational Taiwanese Consumers |
conference |
說明頁(321) |
| 2021 |
刺激還是悠閒？從冒險遊憩網站呈現內容看消費者的風險認知、刺激尋求對遊憩態度及行為意圖的影響 |
thesis |
pdf(2) |
| 2019-05 |
The effects of skills and challenges, perceived risk, and flow experience on experience value and satisfaction: a study on adventure recreation in Taiwan |
article |
說明頁(365) |
| 2018-02 |
A study of Skills and Challenges, Perceived risk, Flow Experience influence on Experience Value and Satisfaction – an example for Adventure Recreational in Taiwan |
conference |
pdf(0) |
| 2018-02 |
A study of perceived risk, personality trait and social media's influence on Experience Value and Satisfaction - an example on water Adventure Recreational Activities in Eastern Taiwan |
conference |
|
| 2013-09 |
Theory of Planned Behavior for different stages of marketing strategy - For example in Learning English with English magazines |
conference |
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