| Date | Title | Type | Full Text |
|---|---|---|---|
| 2017-08 | 品牌策略與管理 | book/chapter | web page(796) |
| 2012 | 行銷硏究 : 實務與理論應用 = Marketing research practices and theoretical applications | book/chapter | web page(701) |
| 2010 | 策略行銷分析 : 架構與實務應用 = Strategic marketing analysis: framework and practical applications | book/chapter | web page(667) |
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