| 2017-01 |
Understanding Network Changes in the Multidyadic Vertical Channel: An Intermediary`s Perspective |
conference |
說明頁(567) |
| 2013 |
FEAR, LOVE, AND SOCIAL INFLUENCE IN SOCIAL MARKETING: EVOLUTION OR ELABORATION? |
conference |
pdf(747) |
| 2011 |
Does Snobbish Service Generate Better Sales? The Case of Luxury Goods |
conference |
pdf(652) |
| 2008 |
The Internet Service Provider`s Dilemma: User Friendly Design or Robust Security Mechanism? |
conference |
說明頁(869) |
| 2007 |
The Impact of Negative Messages and Perceived Social Relationships on Online Information Trust |
conference |
|
| 2007 |
Beyond the Reputation System: An Investigation into Valuable Signals Affecting Auction Outcome |
conference |
|
| 2006 |
What Do They Say About "Friends"? |
conference |
pdf(576) |
| 2005 |
Relationship Marketing Activities within a Trade Show:The Effect of Exhibitors’ Product Innovativeness |
conference |
|
| 2004 |
The Effects of Corporate Factors on Service Quality |
conference |
|
| 2003 |
An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance |
conference |
|
| 2003 |
Antecedents of Adolescents` Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups |
conference |
|
| 2003 |
Antecedents of Adolescents’ Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Worship and Non-Worship Groups |
conference |
|
| 2002 |
The Path to Superior Service Quality: The Role of Corporate Culture |
conference |
|
| 2001 |
Shaping a Market-oriented Corporate Culture:The Role of Management Leadership |
conference |
|
| 2001 |
The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials |
conference |
|
| 2001 |
The Management`s Role in a Market-Oriented Organization:The Effect of Management Leadership Styles |
conference |
pdf(3394) |
| 2001 |
The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials |
conference |
|
| 2000 |
Cross-Cultural Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus |
conference |
|
| 1999 |
Reciprocal Gift-Giving Behaviors:A Study Across Cultures |
conference |
|
| 1999 |
When You Don`t Know Whether You Are Satisfied with the Product or not |
conference |
|
| 1998 |
The Impact of Country of Origin on Consumer atisfaction: The Case of Low versus High Product Knowledge |
conference |
|
| 1997 |
Channel Negotiation Behavior The Moderating Effects of Mutual Dependence |
conference |
|
| 1997 |
Channel Negotiation Behaviors: The Moderating Effects of Mutual Dependence |
conference |
|
| 1996 |
A Model of Channel Negotiation |
conference |
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