| 2024-06 |
The Environmental Self-regulation and ESG Beliefs as the Essential Supports to the Corporate ESG Conducts |
conferernce |
pdf(19) |
| 2024-04 |
Balanced or imbalanced, that is the question: The effect of R&D/marketing power structure on new product development time |
article |
web page(33) |
| 2022-08 |
Am I Talking to AI? The Effects of Consumers’ Mindsets on Communication Patterns with Voice-Based Services |
conference |
pdf(0) |
| 2022-01 |
為台灣量身打造CSR策略實戰守則 |
article |
web page(136)web page(148) |
| 2020-08 |
AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers |
conference |
web page(492) |
| 2019-07 |
The Effects of Logo Frame Design on Brand Extensions |
article |
pdf(457) |
| 2019-07 |
Effects of Egoism on Service Failure Recovery |
conference |
|
| 2018-10 |
Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions |
article |
pdf(364) |
| 2018-01 |
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information |
conference |
|
| 2017-10 |
Exploring the Flow Experience in the Virtual World by the Auto-driving Method |
article |
pdf(474) |
| 2017-06 |
主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響 |
conference |
pdf(415) |
| 2017-06 |
以自發性導引法再探虛擬世界中的沉浸體驗 |
conference |
pdf(276) |
| 2017-06 |
以眼動注視反應探討品牌識別標誌之美感判斷歷程 |
conference |
pdf(461) |
| 2017 |
How the Logo Frame Impacts on Brand Extension (An Abstract) |
book/chapter |
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| 2017 |
Reviewing Regulatory Focus Based on Four Regulatory Forms |
article |
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| 2016 |
消費者如何從品牌識別標誌設計中知覺公司的品牌延伸能力 |
report |
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| 2015-12 |
The effects of hedonic and utilitarian bidding values on e-auction behavior |
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pdf(364) |
| 2015-01 |
Customer`s perceived value of waiting time for service events |
article |
pdf(997) |
| 2015 |
素樸理論對產品資訊中遺漏訊息推論的影響效果 |
report |
pdf(265) |
| 2014.03 |
Position matters when we stand together: a linguistic perspective on composite brand extensions |
article |
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| 2014-01 |
ConvenienceProbe: A phone-based system for retail trade-area analysis |
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pdf(680) |
| 2014 |
雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 (II) |
report |
pdf(389) |
| 2013-07 |
Brand power index - using principal component analysis |
article |
pdf(858) |
| 2013.06 |
Brand Power Index – Using Principal Component Analysis |
article |
pdf(1410) |
| 2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS |
conference |
pdf(767) |
