| 2025-10 |
The Effects of Primal Good World Beliefs and Just World Belief on Consumer ESG Behavior |
conference |
pdf(130) |
| 2025-09 |
Marketing Beyond the Human: Visual Cue Effects in Animal Endorsement |
conference |
pdf(28) |
| 2024-09 |
合樸農學市集的永續之道—社群貨幣的導入 |
article |
說明頁(397) |
| 2024-06 |
The Environmental Self-regulation and ESG Beliefs as the Essential Supports to the Corporate ESG Conducts |
conference |
pdf(349) |
| 2024-04 |
Balanced or imbalanced, that is the question: The effect of R&D/marketing power structure on new product development time |
article |
說明頁(447) |
| 2023-05 |
Longevity Design House: The Dilemma of a Social Enterprise's Growth |
case |
說明頁(15) |
| 2022-08 |
Am I Talking to AI? The Effects of Consumers’ Mindsets on Communication Patterns with Voice-Based Services |
conference |
pdf(0) |
| 2022-01 |
為台灣量身打造CSR策略實戰守則 |
article |
說明頁(536)說明頁(572) |
| 2020-08 |
AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers |
conference |
說明頁(904) |
| 2019-07 |
The Effects of Logo Frame Design on Brand Extensions |
article |
pdf(866) |
| 2019-07 |
Effects of Egoism on Service Failure Recovery |
conference |
|
| 2018-10 |
Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions |
article |
pdf(657) |
| 2018-01 |
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information |
conference |
|
| 2017-10 |
Exploring the Flow Experience in the Virtual World by the Auto-driving Method |
article |
pdf(864) |
| 2017-06 |
以自發性導引法再探虛擬世界中的沉浸體驗 |
conference |
pdf(276) |
| 2017-06 |
以眼動注視反應探討品牌識別標誌之美感判斷歷程 |
conference |
pdf(464) |
| 2017-06 |
主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響 |
conference |
pdf(415) |
| 2017 |
Reviewing Regulatory Focus Based on Four Regulatory Forms |
article |
說明頁(861) |
| 2017 |
How the Logo Frame Impacts on Brand Extension (An Abstract) |
book/chapter |
說明頁(1288) |
| 2016 |
消費者如何從品牌識別標誌設計中知覺公司的品牌延伸能力 |
report |
pdf(311) |
| 2015-12 |
The effects of hedonic and utilitarian bidding values on e-auction behavior |
article |
pdf(638) |
| 2015-01 |
Customer`s perceived value of waiting time for service events |
article |
pdf(1328) |
| 2015 |
素樸理論對產品資訊中遺漏訊息推論的影響效果 |
report |
pdf(265) |
| 2014-01 |
ConvenienceProbe: A phone-based system for retail trade-area analysis |
article |
pdf(1222) |
| 2014 |
雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 (II) |
report |
pdf(391) |
