| 2025-03 |
生活中不可或缺的手機：青少年手機使用與多工 |
book/chapter |
web page(511) |
| 2025-01 |
媒介多工也可以感到幸福：高任務相關媒介多工是關鍵 |
article |
pdf(294) |
| 2024-08 |
The Impact of Like-Skipping Behavior on Social Media: An Analysis of Age Differences and Social Consequences |
conference |
pdf(398) |
| 2024-07 |
Enhancing Task Enjoyment in Media Multitasking: The Role of Relatedness and Anticipatory Self-Referencing |
conference |
web page(368) |
| 2023-08 |
Exploring the Relationship between Relevant Multitasking and Persuasion: The Role of Inattentional Screen Blindness, Elaboration, and Flow |
conference |
web page(854) |
| 2023-06 |
媒介多工如何提升幸福感：認知負荷與心流的連續中介效果 |
conference |
pdf(447) |
| 2023-02 |
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load |
article |
web page(635) |
| 2022-05 |
Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India |
conference |
|
| 2022-04 |
Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 |
article |
web page(1021) |
| 2021-08 |
Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair |
conference |
web page(669) |
| 2021-06 |
Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 |
conference |
web page(762) |
| 2021 |
跨國企業避險與避稅之關連性分析 |
thesis |
pdf(67) |
| 2018-08 |
Perceived message consistency: Explicating how brand messages being processed across multiple online media |
article |
pdf(770) |
| 2018-05 |
Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising |
conference |
|
| 2017-05 |
The influence of media multitasking on the impulse to buy: A moderated mediation model |
article |
pdf(700) |
| 2017 |
Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior |
article |
web page(1317) |
| 2016-12 |
Exploring the memory network change in synergy: The effect-based concept map approach |
conference |
|
| 2016 |
網路素人創作內容決策歷程與觸動點分析-循序樣式探勘技術之應用 |
article |
pdf(422) |
| 2015-07 |
跨世代行動上網與電視並用行為與動機 |
article |
pdf(331) |
| 2013-10 |
什麼樣的科學新聞內容會受新聞媒體青睞？報紙與電視科學新聞媒體顯著性之決定因素初探 |
article |
pdf(1659) |
| 2012-06 |
因人而異的新聞消費行為：整合新聞媒介與新聞品牌的新思維 |
article |
pdf(1291) |
| 2012-01 |
跨媒介新聞資訊處理模型：資訊來源擴大理論在新聞研究上的應用 |
article |
pdf(1046) |
| 2012 |
跨媒介新聞資訊處理模型：資訊來源擴大理論在新聞研究上的應用 |
article |
pdf(1472) |
| 2012 |
新綜效測量方法之發展：概念化、操作化、與應用 |
report |
web page(1173)pdf(331) |
| 2011-01 |
品牌年輕化與非目標市場效果：當西方遇上東方 |
article |
pdf(1072) |
