| 2017-10 |
Examining the impact of co-branding service failures on consumer evaluations |
article |
pdf(573) |
| 2017-08 |
Examining the impact of co-branding service failures on consumer evaluations |
article |
pdf(681) |
| 2017-07 |
The Impact of Consumer Evaluation on the Cause-Related Marketing |
article |
pdf(655) |
| 2016-10 |
The impact of product involvement on reciprocal effect in co-branding |
article |
說明頁(1078) |
| 2016-09 |
服務設計、品牌體驗與體驗價值間之關係研究 |
article |
pdf(1089) |
| 2016-08 |
Co-branding partner selection: The importance of belief revision |
article |
說明頁(1002) |
| 2014-12 |
Is Co-branding A Double-edged Sword for Brand Partners? |
article |
pdf(922) |
| 2014-01 |
Could Co-Branding be a Double-Edged Sword for Brand Partners? |
article |
說明頁(1419) |
