CHIA-LIN LEE
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| Date | Title | Type | Full Text | Scopus | WOS | Altmetric |
|---|---|---|---|---|---|---|
| 2017-10 | Examining the impact of co-branding service failures on consumer evaluations | article | pdf(314) | |||
| 2017-08 | Examining the impact of co-branding service failures on consumer evaluations | article | pdf(384) | |||
| 2017-07 | The Impact of Consumer Evaluation on the Cause-Related Marketing | article | pdf(371) | |||
| 2016-10 | The impact of product involvement on reciprocal effect in co-branding | article | 說明頁(721) | |||
| 2016-09 | 服務設計、品牌體驗與體驗價值間之關係研究 | article | pdf(642) | |||
| 2016-08 | Co-branding partner selection: The importance of belief revision | article | 說明頁(647) | |||
| 2014-12 | Is Co-branding A Double-edged Sword for Brand Partners? | article | pdf(521) | |||
| 2014-01 | Could Co-Branding be a Double-Edged Sword for Brand Partners? | article | 說明頁(984) |
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