| 2025-07 |
Developing the trans-parasocial relations scale for measuring engagement with influencer marketing |
conference |
web page(363) |
| 2025-06 |
Influencer marketing for public brands: How sponsorship disclosures shape citizen and government empowerment |
conference |
pdf(154) |
| 2025-06 |
Enhancing or diminishing? The dual impact of over-endorsement on influencer credibility, attractiveness, and purchase intentions |
conference |
pdf(192) |
| 2024-06 |
A Social Networks Approach to Understanding YouTubers: The Case of Government-Sponsored Videos in Taiwan |
conference |
web page(544) |
| 2024-01 |
Examining the Impact of Chatbot Technologies on Consumer-Brand Relationship Building |
conference |
pdf(192) |
| 2023-07 |
Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses |
conference |
web page(587) |
| 2021-06 |
The effect of communication apprehension on individual`s engagement with influencer communication |
conference |
web page(561) |
| 2019-10 |
How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance |
conference |
web page(635) |
| 2019-01 |
Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation |
conference |
web page(731) |
