| 1994 |
公關理論中的「雙向對等性溝通模式」再省思 |
孫秀蕙 |
conference |
|
| 1993 |
環保團體的公共關係策略探討 |
孫秀蕙 |
conference |
|
| 1993 |
臺灣電視新聞在政治民主化過程中扮演的角色 |
孫秀蕙 |
conference |
|
| 1993 |
民意理論的死硬派之研究:以興建核四廠為例 |
孫秀蕙 |
conference |
|
| 1992 |
公共關係活動效果初探-閱聽人對公益廣告的認知與學習效果初探 |
孫秀蕙 |
conference |
|
| 2002-05 |
Consumer Styles of On-line Shoppers on Taiwan |
郭貞 |
conference |
|
| 2002 |
從性別差異與產品態度確定性高低來探討廣告框架效果 |
張卿卿 |
conference |
|
| 2001-08 |
探討影響消費者選擇購買頻道之因素：一個縱斷式研究 |
郭貞 |
conference |
|
| 2001-07 |
A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US |
郭貞、李海容、黃振家 |
conference |
|
| 2001-05 |
Online Shopping in Taiwan |
郭貞 |
conference |
|
| 2000 |
從區位理論探討在台灣消費者眼中網路、型錄、與零售商店作為購買通路之競爭優勢 |
郭貞、黃振家、Kuo, Cheng、Liu, Jeanne、Huang, Vincent |
conference |
pdf(1106) |
| 2000 |
The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis |
郭貞、李海容 |
conference |
|
| 1999 |
Channel selection of the internet users in Taiwan for shopping and buying |
郭貞 |
conference |
|
| 1999 |
The impact of market mavenism and shopping orientation on the consumer`s use of the Web catalogs and retail stores as shopping and buying channels |
郭貞 |
conference |
|
| 2007-05 |
Candidate Agenda Setting in the 2004 Taiwanese Presidential Election |
陳憶寧 |
conference |
|
| 1997 |
地域差異與社會階層對台灣地區民眾消費行為傾向之影響 |
郭貞 |
conference |
|
| 1997 |
台灣與大陸青少年消費行為之比較 |
郭貞 |
conference |
|
| 1996 |
線性結構方程模式在跨組比較之應用 |
郭貞 |
conference |
|
| 1996 |
Examiming the Consumer Styles and the Media Use Patterns of the People on Taiwan |
郭貞 |
conference |
|
| 1995-08 |
Exploring the Consumer Style of Youths in China |
郭貞 |
conference |
|
| 1995-06 |
試論傳媒使用、自我認同狀況、與個人背景因素對臺灣地區民眾消費習性與風格形成之影響 |
郭貞 |
conference |
|
| 1994-11 |
廣告從業人員離職因素之研究 |
郭貞 |
conference |
|
| 1994-08 |
Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model |
郭貞 |
conference |
|
| 1993-12 |
台灣地區民眾消費行為研究 |
郭貞 |
conference |
|
| 1993-09 |
美國消費者行為研究之現況與應用 |
郭貞 |
conference |
|
