| 1994 |
「廣告感性訴求策略」之策略分析 |
祝鳳岡 |
conference |
|
| 1994 |
國際比較廣告規範之研究 |
祝鳳岡 |
conference |
|
| 1997 |
Empirical Study on Human Resources Management of International Joint Ventures |
祝鳳岡 |
conference |
|
| 2003-05 |
Attribute Agenda Setting Function of the Press and the Public`s Preception of Candidates in Taipei County Chief Election |
陳憶寧 |
conference |
|
| 2004-01 |
網路使用、社會資產與另類政治參與 |
張卿卿 |
conference |
|
| 2004-01 |
Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies |
張卿卿 |
conference |
|
| 2004-01 |
How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts |
張卿卿 |
conference |
|
| 2004-01 |
Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs |
張卿卿 |
conference |
|
| 2004 |
Political Communication Research in Taiwan |
張卿卿 |
conference |
|
| 2004 |
Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals |
張卿卿 |
conference |
|
| 2004 |
The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective |
張卿卿 |
conference |
|
| 2004 |
Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies |
張卿卿 |
conference |
|
| 2004 |
The effectiveness of retrospective and anticipatory self-referencing ads |
張卿卿 |
conference |
|
| 2004 |
Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War |
張卿卿、Chang C.、Lo. V |
conference |
|
| 2003 |
Ad Repetition and Variation in a Competitive Ad Context |
張卿卿、Chang, Chingching |
conference |
pdf(913) |
| 2003 |
Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator |
張卿卿 |
conference |
|
| 2003 |
Diagnosticity of masculinity and Femininity in processing advertising messages |
張卿卿 |
conference |
pdf(822) |
| 2002 |
The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge |
張卿卿 |
conference |
|
| 2002 |
Effectiveness of Ad Framing for Consumption Products |
張卿卿 |
conference |
|
| 2002 |
二ΟΟ一年台北縣長選舉之政治競選言說初探:以公關稿與媒體報導為例 |
陳憶寧 |
conference |
|
| 2002 |
Relative judgments in a competitive ad context |
張卿卿 |
conference |
|
| 2002 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
張卿卿 |
conference |
|
| 2001 |
The effects of personality on product evaluation |
張卿卿 |
conference |
|
| 2001 |
Cultural versus Self: impacts of individualism/collectivism on processing adverising messages |
張卿卿 |
conference |
|
| 2001 |
Processing advertising in a competitive context |
張卿卿 |
conference |
|
