| 2001 |
政治傳播：美國傳統 vs. 台灣研究 |
張卿卿 |
conference |
|
| 2000 |
Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan |
張卿卿 |
conference |
|
| 2000 |
Ad processing: the impact of country-of-origin schemata in different context |
張卿卿 |
conference |
|
| 2002 |
2001 年台北縣長選舉公關稿之議題設定研究：政治競選言說功能分析取向之應用 |
陳憶寧 |
conference |
|
| 2000 |
The role of self in processing advertising messages--An exploration of gender schema |
張卿卿 |
conference |
|
| 2004-06 |
網路危機管理模式初探：情境、網路傳播與組織回應之關聯性 |
黃懿慧、林穎萱 |
conference |
pdf(2648) |
| 1999 |
The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan |
張卿卿 |
conference |
|
| 1999 |
A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State |
張卿卿 |
conference |
|
| 1999 |
The impact of negative political advertising: A review |
張卿卿 |
conference |
|
| 1998 |
政治競選廣告對選民議題設定與預示的效果研究 |
張卿卿 |
conference |
|
| 1998 |
女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例 |
張卿卿 |
conference |
|
| 1998 |
Intermedia agenda setting effects in the 1996 presidential election in Taiwan |
張卿卿 |
conference |
|
| 2005-05 |
Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response |
黃懿慧 |
conference |
|
| 2005-05 |
Crisis Communicative Strategies: Category, Continuum, and Application. |
Huang, Yi-Hui 、 Lin Y. H.、黃懿慧 |
conference |
pdf(776) |
| 2002 |
Setting the media agenda of attributes in the 2001 Magistrate Election in Taipei |
陳憶寧 |
conference |
|
| 2004-12 |
建構華人「關係取向」量表︰五個獨立樣本之交叉檢證 |
黃懿慧 |
conference |
|
| 2004-03 |
Revisiting the Communicative Response Model: Crisis Situations Communication Strategies and Media Effectiveness |
黃懿慧 |
conference |
|
| 2003-09 |
公共關係之關係策略模式初探：在地文化的觀點 |
黃懿慧、林穎萱 |
conference |
|
| 2003-08 |
PRSA: Scale Development for Exploring the Cross-Cultural Impetus of Public Relations Strategies |
黃懿慧 |
conference |
|
| 2003-07 |
A Chinese perspective of intercultural organization-public relationship |
黃懿慧 |
conference |
|
| 2003-05 |
Towards Factors Contributing to Integrative Conflict Resolution: A Cross-Cultural Perspective |
黃懿慧 |
conference |
|
| 2003-05 |
Toward a Cross-Cultural Theoretical Framework of Organization-Public Relations and Boundaries |
黃懿慧、Huang, Yi-Hui |
conference |
pdf(925) |
| 2003-03 |
CMSA: A multiple-item scale for gauging divergent cross-cultural conflict managerial styles |
黃懿慧 |
conference |
|
| 2003 |
A multiple-item scale for gauging divergent cross-cultural conflict managerial styles |
黃懿慧 |
conference |
|
| 2002-08 |
The Impact of Public Relations Effectiveness on Organizational Effectiveness: A Case Study in Taiwan |
黃懿慧 |
conference |
|
