| 2004-01 |
Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs |
張卿卿 |
conference |
|
| 2004 |
Political Communication Research in Taiwan |
張卿卿 |
conference |
|
| 2004 |
Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals |
張卿卿 |
conference |
|
| 2004 |
The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective |
張卿卿 |
conference |
|
| 2004 |
Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies |
張卿卿 |
conference |
|
| 2004 |
The effectiveness of retrospective and anticipatory self-referencing ads |
張卿卿 |
conference |
|
| 2004 |
Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War |
張卿卿、Chang C.、Lo. V |
conference |
|
| 2003 |
Ad Repetition and Variation in a Competitive Ad Context |
張卿卿、Chang, Chingching |
conference |
pdf(911) |
| 2003 |
Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator |
張卿卿 |
conference |
|
| 2003 |
Diagnosticity of masculinity and Femininity in processing advertising messages |
張卿卿 |
conference |
pdf(821) |
| 2002 |
The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge |
張卿卿 |
conference |
|
| 2002 |
Effectiveness of Ad Framing for Consumption Products |
張卿卿 |
conference |
|
| 2002 |
二ΟΟ一年台北縣長選舉之政治競選言說初探:以公關稿與媒體報導為例 |
陳憶寧 |
conference |
|
| 2002 |
Relative judgments in a competitive ad context |
張卿卿 |
conference |
|
| 2002 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
張卿卿 |
conference |
|
| 2001 |
The effects of personality on product evaluation |
張卿卿 |
conference |
|
| 2001 |
Cultural versus Self: impacts of individualism/collectivism on processing adverising messages |
張卿卿 |
conference |
|
| 2001 |
Processing advertising in a competitive context |
張卿卿 |
conference |
|
| 2001 |
政治傳播：美國傳統 vs. 台灣研究 |
張卿卿 |
conference |
|
| 2000 |
Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan |
張卿卿 |
conference |
|
| 2000 |
Ad processing: the impact of country-of-origin schemata in different context |
張卿卿 |
conference |
|
| 2002 |
2001 年台北縣長選舉公關稿之議題設定研究：政治競選言說功能分析取向之應用 |
陳憶寧 |
conference |
|
| 2000 |
The role of self in processing advertising messages--An exploration of gender schema |
張卿卿 |
conference |
|
| 2004-06 |
網路危機管理模式初探：情境、網路傳播與組織回應之關聯性 |
黃懿慧、林穎萱 |
conference |
pdf(2648) |
| 2005-05 |
Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response |
黃懿慧 |
conference |
|
