The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge

題名	The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge
作者	張卿卿
日期	2002
上傳時間	18-Dec-2008 11:57:48 (UTC+8)
關聯	American Academy of Advertising
資料類型	conference

dc.creator (作者)	張卿卿	zh_TW
dc.date (日期)	2002	en_US
dc.date.accessioned	18-Dec-2008 11:57:48 (UTC+8)	-
dc.date.available	18-Dec-2008 11:57:48 (UTC+8)	-
dc.date.issued (上傳時間)	18-Dec-2008 11:57:48 (UTC+8)	-
dc.identifier.uri (URI)	https://nccur.lib.nccu.edu.tw/handle/140.119/17196	-
dc.format	application/	en_US
dc.language	en	en_US
dc.language	en-US	en_US
dc.language.iso	en_US	-
dc.relation (關聯)	American Academy of Advertising	en_US
dc.title (題名)	The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge	en_US
dc.type (資料類型)	conference	en