| 2010-04 |
數位傳媒的創意：一個數位行動導向的分析取徑 |
孫式文 |
article |
pdf(829) |
| 2012-01 |
圖像設計與隱喻閱讀 |
孫式文 |
article |
pdf(976) |
| 2011-12 |
A Practice-based Approach to Examine Sustainable Consumption Policies in Taiwan: the Case of ‘Energy-saving, Carbon-deduction’ Movement |
王淑美、Wang, Sumei |
article |
pdf(969) |
| 2012-12 |
Perception and Communication of Environmental Risk: A Case Study of Situational Publics Regarding Global Warming |
楊意菁、徐美苓、Yang, Yie-Jing Yang、Hsu, Mei-Ling |
article |
pdf(1050) |
| 2011-01 |
台灣全球暖化風險溝通的公眾認知 |
徐美苓、楊意菁 |
article |
說明頁(895) |
| 2010-10 |
News framing and public attitudes towards PLWHAs: A cross-cultural comparison between Taiwan and Hong Kong |
徐美苓、Mei-Ling Hsu、Hao-Chieh Chang |
article |
|
| 2011-07 |
憂鬱症的生物醫學真實、社會文化真實與新聞再現：以台灣的《中國時報》與《蘋果日報》為例 |
吳孟津、徐美苓 |
article |
說明頁(981) |
| 2011-12 |
The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads |
Chang, Chingching、張卿卿 |
article |
pdf(1048) |
| 2012 |
News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example |
Chang, Chingching、張卿卿 |
article |
pdf(1232) |
| 2012-03 |
Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences |
Chang, Chingching、張卿卿 |
article |
pdf(959) |
| 2013-02 |
Imagery fluency and narrative advertising effects |
Chang, Chingching、張卿卿 |
article |
pdf(1344) |
| 2012-06 |
科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響－以科學知識觀點與認知基模理論來探討 |
張卿卿、Chang, Chingching |
article |
pdf(1240) |
| 2012-06 |
Ambivalent Attitudes in a Communication Process: An Integrated Model |
Chang, Chingching、張卿卿 |
article |
pdf(1567) |
| 2012 |
How people tell an ad story: Western vs. Asian styles |
Ching, Chingching、張卿卿 |
article |
說明頁(1409) |
| 2012 |
Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs |
Chang, Chingching、張卿卿 |
article |
說明頁(1520) |
| 2011-08 |
The effects of the number of product subcategories on perceived variety and shopping experience in an online store |
Chang, Chingching、張卿卿 |
article |
pdf(1376) |
| 2011-12 |
Opinions from Others Like You: The Role of Perceived Source Similarity |
Chang, Chingching、張卿卿 |
article |
pdf(1298) |
| 2011-12 |
Feeling Ambivalent about Going Green: Implications for Green Advertising Processing |
Chang, Chingching、張卿卿 |
article |
pdf(1558) |
| 2011-03 |
Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns |
Chang, Chingching、張卿卿 |
article |
pdf(1485) |
| 2011-09 |
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators |
Chang, Chingching、張卿卿 |
article |
pdf(1283) |
| 2010 |
台灣選舉中的競選廣告與議題/特質所有權認知 |
張卿卿 |
article |
|
| 2010-12 |
The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies |
Chang, Chingching、張卿卿 |
article |
pdf(1331) |
| 2010 |
Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator |
Chang, Chingching、張卿卿 |
article |
pdf(796) |
| 2010 |
Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. |
Chang, Chingching、張卿卿 |
article |
pdf(756) |
| 2010-03 |
Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness |
Chang, Chingching、張卿卿 |
article |
pdf(1288) |
