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題名 環境風險的認知與溝通：以全球暖化議題的情境公眾為例
Perception and Communication of Environmental Risk: A Case Study of Situational Publics Regarding Global Warming作者 楊意菁
徐美苓
Yang, Yie-Jing Yang
Hsu, Mei-Ling貢獻者 政大新聞系 關鍵詞 公眾情境理論;公眾溝通;全球暖化;風險認知;環境風險
situational theory of publics;public communication;global warming;risk perception;environmental risk日期 2012-12 上傳時間 2013-02-20 摘要 本研究以公關公眾情境理論探討台灣公眾對全球暖化議題認知、資訊尋求以及政策支持等問題，並採用線上問卷調查訪問了1,130位年輕受訪者。研究結果發現，受訪者對於全球暖化議題皆有相當高程度的問題認知，但同時也認為全球暖化問題難以解決。根據複迴歸分析發現，問題限制認知與問題涉入除了可以影響主動資訊尋求，也與問題認知一起扮演政策支持的重要變項。本研究最後也針對不同情境公眾，提出了全球暖化風險溝通的傳播策略。 Based on the situational theory of publics, this study explores the relationships among public recognition problems, information processing, and policy support. An Internet survey was conducted on 1,130 young Taiwanese adults in August 2009. The results showed that the majority of the interviewees could be categorized as constrained behavior publics (i.e., high problem recognition and high constraint recognition). The results of multiple regressions indicated that problem recognition can only predict passive information processing, not active information seeking. The variables of problem recognition and problem involvement can predict active information seeking. In addition, people who are categorized as high problem involvement and low constraint recognition are more supportive of global warming-related policies. The study concludes with suggestions for future studies and risk communication strategies regarding global warming issues. 關聯 中華傳播學刊, 22, 169-209 資料類型 article dc.contributor 政大新聞系 en dc.creator (作者) 楊意菁 zh_TW dc.creator (作者) 徐美苓 zh_TW dc.creator (作者) Yang, Yie-Jing Yang en dc.creator (作者) Hsu, Mei-Ling en dc.date (日期) 2012-12 - dc.date.accessioned 2013-02-20 - dc.date.available 2013-02-20 - dc.date.issued (上傳時間) 2013-02-20 - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56935 - dc.description.abstract (摘要) 本研究以公關公眾情境理論探討台灣公眾對全球暖化議題認知、資訊尋求以及政策支持等問題，並採用線上問卷調查訪問了1,130位年輕受訪者。研究結果發現，受訪者對於全球暖化議題皆有相當高程度的問題認知，但同時也認為全球暖化問題難以解決。根據複迴歸分析發現，問題限制認知與問題涉入除了可以影響主動資訊尋求，也與問題認知一起扮演政策支持的重要變項。本研究最後也針對不同情境公眾，提出了全球暖化風險溝通的傳播策略。 Based on the situational theory of publics, this study explores the relationships among public recognition problems, information processing, and policy support. An Internet survey was conducted on 1,130 young Taiwanese adults in August 2009. The results showed that the majority of the interviewees could be categorized as constrained behavior publics (i.e., high problem recognition and high constraint recognition). The results of multiple regressions indicated that problem recognition can only predict passive information processing, not active information seeking. The variables of problem recognition and problem involvement can predict active information seeking. In addition, people who are categorized as high problem involvement and low constraint recognition are more supportive of global warming-related policies. The study concludes with suggestions for future studies and risk communication strategies regarding global warming issues. en dc.format.extent 3452956 bytes - dc.format.mimetype application/pdf - dc.language zh_TW en dc.language.iso en_US - dc.relation (關聯) 中華傳播學刊, 22, 169-209 en dc.subject (關鍵詞) 公眾情境理論;公眾溝通;全球暖化;風險認知;環境風險 en dc.subject (關鍵詞) situational theory of publics;public communication;global warming;risk perception;environmental risk en dc.title (題名) 環境風險的認知與溝通：以全球暖化議題的情境公眾為例 zh_TW dc.title (題名) Perception and Communication of Environmental Risk: A Case Study of Situational Publics Regarding Global Warming en dc.type (資料類型) article en
