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張卿卿
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Showing results 112 to 131 of 236
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Date
Title
Author(s)
18-Dec-2008
Political Communication Research in Taiwan
張卿卿
18-Dec-2008
Processing advertising in a competitive context
張卿卿
25-Feb-2013
Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes
Chang, Chingching; 張卿卿
22-Nov-2010
The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies
張卿卿
18-Dec-2008
Relative judgments in a competitive ad context
張卿卿
18-Dec-2008
Relative judgments in competitive contexts
Chang, Chingching; 張卿卿
21-Feb-2013
Repetition Variation Strategies for Narrative Advertising
Chang, Chingching; 張卿卿
5-Jan-2015
Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example
張卿卿; Chang, Ching-Ching
18-Dec-2008
The role of self in processing advertising messages--An exploration of gender schema
張卿卿
22-Nov-2010
See the small picture: The importance of culture versus self in determining advertising effectiveness
張卿卿
31-May-2010
Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising
張卿卿
27-Aug-2015
Seeing the small picture: Ad-self versus ad-culture congruency in international advertising
Chang, Chingching; 張卿卿
18-Dec-2008
Self-Congruency as a cue in different advertising processing contexts
張卿卿
18-Dec-2008
Self-Congruency as a Cue in Different Advertising Processing Contexts
Chang, Chingching; 張卿卿
27-Oct-2015
Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation
張卿卿; Chang, Chingching
22-Jun-2020
Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication
張卿卿; Chang, Chingching
22-Nov-2010
Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders
Chang, Chingching; 張卿卿
13-Jul-2015
The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies
Chang, Chingching; 張卿卿
17-Apr-2015
The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model
Chang, Ching-Ching; 張卿卿
22-Nov-2010
When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements
Chang, Chingching; 張卿卿