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題名 The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies 作者 張卿卿 日期 2007 上傳時間 22-Nov-2010 20:36:01 (UTC+8) 關聯 Journal of Advertising 資料類型 article dc.creator (作者) 張卿卿 zh_TW dc.date (日期) 2007 - dc.date.accessioned 22-Nov-2010 20:36:01 (UTC+8) - dc.date.available 22-Nov-2010 20:36:01 (UTC+8) - dc.date.issued (上傳時間) 22-Nov-2010 20:36:01 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/48409 - dc.language zh_TW en dc.language.iso en_US - dc.relation (關聯) Journal of Advertising en dc.title (題名) The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies en dc.type (資料類型) article en
