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Browsing by Author 張卿卿


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Showing results 53 to 72 of 236 < previous   next >
DateTitleAuthor(s)
31-May-2010Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals張卿卿
18-Dec-2008Enhancing self-consciousness: Implicatoins for the effectiveness of ad appealsChang, Chingching; 張卿卿
25-Feb-2013Enhancing Self-Referencing to Health Messages: Implications for Public Health CampaignsChang, Chingching; 張卿卿
25-Feb-2013Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent AppealsChang, Chingching; 張卿卿
31-May-2010Enhancing the effectivness of anti-smoking messages via self-congruent appeals張卿卿
10-Aug-2017Facebook情緒按紐使用與連結強度之探討：以互依我為調節變項林宛瑩; Lin, Wan Ying
25-Feb-2013Feeling Ambivalent about Going Green: Implications for Green Advertising ProcessingChang, Chingching; 張卿卿
18-Dec-2008Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies張卿卿
31-May-2010The global look張卿卿
26-Dec-2014Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising張卿卿; Chang, Chingching
26-May-2010How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products張卿卿
31-May-2010How Context-Evoked Affect Influences Responses to High- and Low-Involving Products張卿卿
18-Dec-2008How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughtsChang, Chingching; 張卿卿
18-Dec-2008How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts張卿卿
18-Dec-2008How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluationsChang, Chingching; 張卿卿
18-Dec-2008How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations張卿卿
25-Jan-2021How Morality Judgments Influence Humor Perceptions of Prankvertising張卿卿; Chang, Chingching
22-Feb-2013How people tell an ad story: Western vs. Asian stylesChing, Chingching; 張卿卿
26-Oct-2018How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system modelChang, Chingching; 張卿卿
26-Jun-2018How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model張卿卿; Chang, Chingching
Showing results 53 to 72 of 236 < previous   next >