Showing results 38 to 57 of 236
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| Date | Title | Author(s) |
| 18-Dec-2008 | The effect of personality differences on product evaluations | 張卿卿 |
| 18-Dec-2008 | Effectiveness of Ad Framing for Consumption Products | 張卿卿 |
| 31-May-2010 | The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model | 張卿卿; Chang, Chingching |
| 21-Feb-2013 | Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | Effectiveness of promotional premiums: The moderating role of affective state in different contexts | Chang, Chingching; 張卿卿 |
| 18-Dec-2008 | The effectiveness of retrospective and anticipatory self-referencing ads | 張卿卿 |
| 25-Feb-2013 | The Effectiveness of Using a Global Look in an Asian Market | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads | Chang, Chingching; 張卿卿 |
| 18-Dec-2008 | The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective | 張卿卿 |
| 18-Dec-2008 | Effects of gender schematic processing on the reception of political commercials for men and women candidates | Hitchon, Jacqueline C.;Chang, Chingching; 張卿卿 |
| 18-Dec-2008 | The effects of personality on product evaluation | 張卿卿 |
| 25-Feb-2013 | The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies | Chang, Chingching; 張卿卿 |
| 28-Apr-2020 | Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process | 張卿卿; Chang , Chingching; 張偉珊; Chang , Wei‐Shan; 游婉雲; Yu, Wan‐Yun |
| 22-Feb-2013 | The effects of the number of product subcategories on perceived variety and shopping experience in an online store | Chang, Chingching; 張卿卿 |
| 15-Jan-2016 | Endorsements move students to choose candidate | Wei, Ran1 wei;Lo, Ven-hwei;Chang, Chingching; 張卿卿 |
| 31-May-2010 | Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals | 張卿卿 |
| 18-Dec-2008 | Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals | Chang, Chingching; 張卿卿 |
| 31-May-2010 | Enhancing the effectivness of anti-smoking messages via self-congruent appeals | 張卿卿 |