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Browsing by Author 張卿卿


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Showing results 73 to 92 of 236 < previous   next >
DateTitleAuthor(s)
18-Dec-2008Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits張卿卿
21-Feb-2013Imagery fluency and narrative advertising effectsChang, Chingching; 張卿卿
22-Nov-2010The impact of emotion elicited by political advertising on candidate evaluationsChang, Chingching; 張卿卿
18-Dec-2008The impact of negative political advertising: A review張卿卿
18-Dec-2008The impacts of emotion elicited by print political advertising on candidate evaluation張卿卿
18-Dec-2008The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan張卿卿
5-Jan-2015Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News張卿卿; Chang, Ching-Ching
31-May-2010Increasing mental health literacy via narrative advertising張卿卿
22-Nov-2010Increasing mental health literacy via narrative advertisingChang, Chingching; 張卿卿
6-Dec-2013The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization張卿卿; Chang, Chingching
6-Dec-2013The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization張卿卿; Chang, Chingching
25-Feb-2013The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as ModeratorsChang, Chingching; 張卿卿
22-Nov-2010The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility PerspectiveChang, Chingching; 張卿卿
18-Dec-2008Intermedia agenda setting effects in the 1996 presidential election in Taiwan張卿卿
18-Dec-2008The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge張卿卿
18-Dec-2008The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election張卿卿
22-Nov-2010The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation張卿卿; Chang, Chingching
31-May-2010Is that website for me? An affect as informaiton model of congruency effects張卿卿
22-Feb-2013Is That Website for Me? Website-Self Congruency Effects Triggered by Visual DesignsChang, Chingching; 張卿卿
31-May-2010Knowledge about the Gulf War: A Theoretical Model of Learning from the News張卿卿
Showing results 73 to 92 of 236 < previous   next >