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Browsing by Author 張卿卿


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Showing results 104 to 123 of 236 < previous   next >
DateTitleAuthor(s)
25-May-2020Narrative Ads and Narrative Processing張卿卿; Chang, Chingching
21-Feb-2013News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an ExampleChang, Chingching; 張卿卿
22-Feb-2013Opinions from Others Like You: The Role of Perceived Source SimilarityChang, Chingching; 張卿卿
19-Jun-2018Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies張卿卿; Chang, Chingching
22-Nov-2010Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election張卿卿; Chang, Chingching
22-Nov-2010Personal Values, Advertising, and Smoking Motivation in Taiwanese AdolescentsChang, Chingching; 張卿卿
18-Dec-2008Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaignsChang, Chingching; 張卿卿
22-Dec-2015Political communication in TaiwanChang, Chingching;; 張卿卿
18-Dec-2008Political Communication Research in Taiwan張卿卿
18-Dec-2008Processing advertising in a competitive context張卿卿
25-Feb-2013Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking AttitudesChang, Chingching; 張卿卿
22-Nov-2010The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies張卿卿
18-Dec-2008Relative judgments in a competitive ad context張卿卿
18-Dec-2008Relative judgments in competitive contextsChang, Chingching; 張卿卿
21-Feb-2013Repetition Variation Strategies for Narrative AdvertisingChang, Chingching; 張卿卿
5-Jan-2015Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example張卿卿; Chang, Ching-Ching
18-Dec-2008The role of self in processing advertising messages--An exploration of gender schema張卿卿
22-Nov-2010See the small picture: The importance of culture versus self in determining advertising effectiveness張卿卿
31-May-2010Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising張卿卿
27-Aug-2015Seeing the small picture: Ad-self versus ad-culture congruency in international advertisingChang, Chingching; 張卿卿
Showing results 104 to 123 of 236 < previous   next >