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Browsing by Author 張卿卿


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Showing results 115 to 134 of 236 < previous   next >
DateTitleAuthor(s)
22-Nov-2010The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies張卿卿
18-Dec-2008Relative judgments in a competitive ad context張卿卿
18-Dec-2008Relative judgments in competitive contextsChang, Chingching; 張卿卿
21-Feb-2013Repetition Variation Strategies for Narrative AdvertisingChang, Chingching; 張卿卿
5-Jan-2015Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example張卿卿; Chang, Ching-Ching
18-Dec-2008The role of self in processing advertising messages--An exploration of gender schema張卿卿
22-Nov-2010See the small picture: The importance of culture versus self in determining advertising effectiveness張卿卿
31-May-2010Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising張卿卿
27-Aug-2015Seeing the small picture: Ad-self versus ad-culture congruency in international advertisingChang, Chingching; 張卿卿
18-Dec-2008Self-Congruency as a cue in different advertising processing contexts張卿卿
18-Dec-2008Self-Congruency as a Cue in Different Advertising Processing ContextsChang, Chingching; 張卿卿
27-Oct-2015Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation張卿卿; Chang, Chingching
22-Jun-2020Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication張卿卿; Chang, Chingching
22-Nov-2010Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different gendersChang, Chingching; 張卿卿
13-Jul-2015The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategiesChang, Chingching; 張卿卿
17-Apr-2015The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle ModelChang, Ching-Ching; 張卿卿
22-Nov-2010When does gender counts: Further insights into gender schematic processing of female candidates` political advertisementsChang, Chingching; 張卿卿
5-Jan-2015When New Commercials do not Meet Expectations張卿卿; Chang, Ching-Ching
25-Feb-2013Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.Chang, Chingching; 張卿卿
5-Jan-2015Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework張卿卿; Chang, Ching-Ching
Showing results 115 to 134 of 236 < previous   next >