Showing results 29 to 48 of 354
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| Date | Title | Author(s) |
| 3-Dec-2008 | The Effect of Franchisor`s Communication Service Assistance and Competitive Advantage on Franchisee`s Intention to Remain in the Franchise System | 邱志聖; Chiou,Jyh-Shen; Hsieh,Chia-Hung ; Yang,Ching-Hsien |
| 28-Jun-2017 | Effective marketing communication via social networking site: The moderating role of the social tie | 邱志聖; Shen, George Chung-Chi;Chiou, Jyh-Shen;Hsiao, Chih-Hui;Wang, Chun-Hsien;Li, Hsin-Ni |
| 3-Dec-2008 | The effectiveness of different advertising message appeals in the Eastern emerging society: using Taiwanese TV commercials as an example | 邱志聖; Chiou,Jyh-Shen |
| 6-Oct-2010 | The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials | 邱志聖 |
| 11-Jan-2009 | The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials | 邱志聖 |
| 8-Jul-2014 | The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage | 邱志聖; Chiou, Jyh-Shen ; Droge, Cornelia |
| 25-Nov-2014 | The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan | 邱志聖; Chiou,Jyh-Shen;Cheng,Hsiao-I;Huang,Chien-Yi |
| 3-Dec-2008 | The Effects of Attitude,Subjective Norm,and Perceived Behavioral Control on Consumers` Purchase Intention:The Moderating Effects of Product Knowledge and Attention to Social Comparison Information | 邱志聖; Chiou,Jyh-Shen |
| 3-Dec-2008 | The effects of satisfaction, opportunism, and asset specificity on consumers` loyalty intention toward internet portal sites | 邱志聖; Chiou,Jyh‐Shen;Shen,Chung‐Chi |
| 25-May-2020 | Electronic Integration and Capability Widening for OEM Suppliers: The Influence of Supplier Innovativeness and Product Modularity | 譚丹琪; Tan, Danchi; 蕭丞傑; Hsiao, Cheng-Chieh; 邱志聖; Chiou, Jyh-Shen |
| 4-Jan-2016 | FMCG產業品牌建構成功關鍵因素探討 -以A居家生活用品廠商為例 | 鄧弼文 |
| 3-Dec-2008 | Horizontal and Vertical Individualism and Collectivism Among College Students in the United States,Taiwan,and Argentina | 邱志聖; Chiou,Jyh-Shen |
| 25-Nov-2014 | How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information | 邱志聖; Pan,Lee-Yun;Chiou,Jyh-Shen |
| 12-May-2014 | How negative online information affects consumers` brand evaluation: The moderating effects of brand attachment and source credibility | 邱志聖; Chiou, Jyh-Shen; Hsu, Arlene Chi-Fen; Hsieh, Chia-Hung |
| 6-Oct-2010 | The Impact of Country of Origin on Consumer atisfaction: The Case of Low versus High Product Knowledge | 邱志聖 |
| 3-Dec-2008 | The Impact of Country of Origin on Pre-rial and Post-Trial Product Evaluations:The Moderating Effect of Consumer Expertise | 邱志聖; Chiou,Jyh-Shen |
| 6-Oct-2010 | The Impact of Negative Messages and Perceived Social Relationships on Online Information Trust | 邱志聖 |
| 25-Nov-2014 | The Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk | 邱志聖; Shen,Chung-Chi;Chiou,Jyh-Shen |
| 25-Nov-2014 | The Impact of Social Darwinism Perception, Status Anxiety, Perceived Trust of People, and Cultural Orientation on Consumer Ethical Beliefs | 邱志聖; Chiou,Jyh-Shen;Pan,Lee-Yun |
| 28-Jun-2017 | Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships | 邱志聖; Jean, Ruey-Jer Bryan; Chiou, Jyh-Shen ; Sinkovics, Rudolf R. |