| dc.contributor | 國貿系 | en_US |
| dc.creator (作者) | 邱志聖 | zh_TW |
| dc.creator (作者) | Chiou,Jyh-Shen;Cheng,Hsiao-I;Huang,Chien-Yi | en_US |
| dc.date (日期) | 2011-05 | en_US |
| dc.date.accessioned | 25-Nov-2014 10:49:53 (UTC+8) | - |
| dc.date.available | 25-Nov-2014 10:49:53 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Nov-2014 10:49:53 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/71646 | - |
| dc.description.abstract (摘要) | Piracy is the greatest threat facing the global music industry today. This study explores the effects of artist adoration and the perceived risk of being caught on the attitude and intention to engage in pirating a digital song among college students. The moderating effect of cultural environment factor is also examined. Experiments using between-group factorial designs were conducted in the United States and Taiwan. The results show that perceived risk of getting caught and cultural environment are important factors that can significantly affect the attitude and intention toward downloading unauthorized music. In addition, a two-way (Perceived Risk × Culture) and a three-way interaction in the model are also observed. | en_US |
| dc.format.extent | 140 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Ethics & Behavior,21(3),182-196 | en_US |
| dc.subject (關鍵詞) | music piracy;illegal download;artist adoration;perceived risk;cultural effects | en_US |
| dc.title (題名) | The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1080/10508422.2011.570163 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/10508422.2011.570163 | - |
