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Browsing by Author 張卿卿


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Showing results 1 to 20 of 236  next >
DateTitleAuthor(s)
3-Oct-2019107年度台灣政經傳播研究中心成果報告書黃紀; Huang, Chi; 張卿卿
23-Dec-2020108年度台灣政經傳播研究中心成果報告書（2/5）黃紀; Huang, Chi; 張卿卿; Chang, Chingching
26-Jun-2018A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects張卿卿; Chang, Chingching
18-Dec-2008Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategiesChang, Chingching; 張卿卿
18-Dec-2008Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies張卿卿
21-Feb-2013Ad Framing Effects For Consumption Products: An Affect Priming ProcessChang, Chingching; 張卿卿
18-Dec-2008Ad processing: the impact of country-of-origin schemata in different context張卿卿
18-Dec-2008Ad Repetition and Variation in a Competitive Ad Context張卿卿; Chang, Chingching
18-Dec-2008Ad Repetition and Variation in a Competitive Ad Context張卿卿
22-Nov-2010Ad-self-congruency effects: Self-enhancing cognitive and affective mechanismsChang, Chingching; 張卿卿
2-Sep-2015Ambivalent Attitudes and PersuasionChang, Chingching; 張卿卿
21-Feb-2013Ambivalent Attitudes in a Communication Process: An Integrated ModelChang, Chingching; 張卿卿
28-Nov-2018Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition張卿卿; Chang, Chingching
31-May-2010Association for Education in Journalism and Mass Communication張卿卿
22-Nov-2010Beating the news blues: Mood repair through exposure to advertisingChang, Chingching; 張卿卿
10-Dec-2015Before–after appeals: a dual-route effect modelChang, Chingching; 張卿卿
25-Apr-2017Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes張卿卿; Chang, Chingching
22-Nov-2010Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising張卿卿
18-Dec-2008Blurring the Line between Advertising and Editorial: The Content and Effectiveness of AdvertorialsChang, Chingching; 張卿卿
22-Nov-2010Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an exampleChang, Chingching; 張卿卿
Showing results 1 to 20 of 236  next >