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題名 在台灣的歐洲學生對台灣的印象
Images of Taiwnese held by European students in Taiwan
作者 吴安娜
Wolska, Anna
貢獻者 朱立
Leonard Chu
吴安娜
Anna Wolska
關鍵詞 刻版印象
stereo type
日期 2008
上傳時間 9-May-2016 12:35:15 (UTC+8)
摘要 This thesis examines the stereotypes of Taiwanese held by European students in Taiwan. One hundred and thirty-six European students approached by email and in person were administered a questionnaire composed of 34 questions.
The results showed that Taiwanese people were in general considered as “hardworking”, “very friendly”, “superstitious” and “modest”.
Eight hypotheses about knowledge about Taiwan and images of Taiwan held prior to arrival, Chinese proficiency, perceived similarity between people in students’ home countries and Taiwanese people, frequency and closeness of contacts with Taiwanese people, willingness to stay in Taiwan after graduation and closest accepted relation with Taiwanese person and their respective influence on the overall image were tested.
Prior knowledge about Taiwan was found positively related to perceived similarity and closest accepted relation. Perceived similarity was found related to the number of declared Taiwanese friends and willingness to stay and along with the rise of the number of Taiwanese friends, the perceived similarity was greater and the students were more willing to stay in Taiwan. Also students who declared more Taiwanese friends accepted closer relations with Taiwanese people.
Pre-arrival images, Chinese language proficiency, frequency of contacts were shown not to influence overall image of Taiwanese held by European students in Taiwan.
參考文獻 REFERENCES:

Abate, M., & Berrien, F.K. (1967). Validation of stereotypes: Japanese versus American students. Journal of Personality and Social Psychology, 7, pp. 435-438.

Adorno, T. W., Frenkel-Brunswik, E., Levinson, D., & Sanford, R. N. (1950). The Authoritarian Personality. New York: Harper & Row Agger.

Allen, V.L., & Wilder, D.A. (1979). Group Categorization and Attribution of Belief Similarity. Small Group Behavior, Vol. 10 No.1, pp.73-80.

Allport, G. W. (1954). The Nature of Prejudice. Cambrige, MA: Harvard University Press.

Amir, Y. (1969). Contact Hypothesis in Ethnic Relations. Psychological Bulletin, 71, pp. 319-342.

Amir, Y. (1976). The role of intergroup contact in change of prejudice and race relations. In P.A. Katz (Ed.), Toward the Elimination of Racism (pp. 245-280). New York: Pergamon.

Asch, S.E. (1952). Social Psychology. New York: Prentice Hall.

Bayton, J. A. Differential effects of a social variable upon three levels of aspiration. (1941). Journal of Experimental Psychology, 29, pp. 351-369.

Bickley, Verner, C. (1982). Language as the Bridge. In S. Bochner (Ed.). Cultures in Contact: Studies in Cross-cultural Interaction (pp. 99-129). Oxford: Pergamon Press.

Bochner. S. (1982). The Social Psychology of Cross-cultural Relations. In S. Bochner (Ed.). Cultures in Contact: Studies in Cross-cultural Interaction (pp. 5-38). Oxford: Pergamon Press.
Bodenhausen, G. V. (1990). Stereotypes as judgmental heuristics: Evidence of circadian variations in discrimination. Psychological Science, 1, pp. 319-322.

Bogardus, E. S. (1925). Social Distance and Its Origins. Journal of Applied Sociology 9, pp. 216-226. Retrieved April 28, 2008 from:
http://www.brocku.ca/MeadProject/Bogardus/Bogardus_1925b.html

Brace, N., Kemp, R., & Snelgar, R. (2003). SPSS for psychologists. A guide to data analysis using SPSS for Windows (2nd ed.), pp. 205- 220 . New York, NY: Palgrave MacMillan.

Brein, M. & David, K. H. (1971). Intercultural Communication and the Adjustment of the Sojourner. Psychological Bulletin, 76, pp. 215-230.

Brewer, M. B. (1988). A dual processing model of impression formation. In R. S. Wyer & T. K. Srull (Eds.), Advances in Social Cognition, vol. 1, (pp. 1-36). Hillside, NJ:. Erlhanm

Brewer, M. B., Dull, V., & Lui, L. (1981). Perceptions of the elderly: Stereotypes as
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Buchanan, W. (1951). Stereotypes and Tensions as Revealed by the UNESCO International Poll. International Social Science Bulletin, 3.

Buchanan, W., & Cantril, H. (1953). How Nations See Each Other. A Study in Public Opinion. Urbana: University of Illinois Press, p. 4.

Byrnes, F. C. (1966). Role Shock: an Occupational Hazard of American Technical Assistants Abroad. Annals of the American Academy o Political and Social Science, 368, pp. 95-108.

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Fishman, J. (1956). An examination of the processing & function of social stereotyping. Journal of Social Psychology, 43, pp. 27-64.

Ford, T. E., & Stangor, C. (1992). The role of diagnosticity in stereotype formation: Perceiving group means and variances. Journal of Personality and Social Psychology, 63, pp. 356-67.

Frable, Deborrah. E. & Bem, Sandra Lipsitz. (1985). If You Are Gender Schematic All Members of the Opposite Sex Look Alike. Journal of Personality and Social Psychology, 49, pp. 559-468.

Frey, L. R., Botan, C. H., Friedman, P. G., & Kreps, G. L. (1991). Investigating Communication: An Introduction to Research Methods. Englewood Cliffs, NJ: Prentice Hall

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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
95461014
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095461014
資料類型 thesis
dc.contributor.advisor 朱立zh_TW
dc.contributor.advisor Leonard Chuen_US
dc.contributor.author (Authors) 吴安娜zh_TW
dc.contributor.author (Authors) Anna Wolskaen_US
dc.creator (作者) 吴安娜zh_TW
dc.creator (作者) Wolska, Annaen_US
dc.date (日期) 2008en_US
dc.date.accessioned 9-May-2016 12:35:15 (UTC+8)-
dc.date.available 9-May-2016 12:35:15 (UTC+8)-
dc.date.issued (上傳時間) 9-May-2016 12:35:15 (UTC+8)-
dc.identifier (Other Identifiers) G0095461014en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/94877-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 95461014zh_TW
dc.description.abstract (摘要) This thesis examines the stereotypes of Taiwanese held by European students in Taiwan. One hundred and thirty-six European students approached by email and in person were administered a questionnaire composed of 34 questions.
The results showed that Taiwanese people were in general considered as “hardworking”, “very friendly”, “superstitious” and “modest”.
Eight hypotheses about knowledge about Taiwan and images of Taiwan held prior to arrival, Chinese proficiency, perceived similarity between people in students’ home countries and Taiwanese people, frequency and closeness of contacts with Taiwanese people, willingness to stay in Taiwan after graduation and closest accepted relation with Taiwanese person and their respective influence on the overall image were tested.
Prior knowledge about Taiwan was found positively related to perceived similarity and closest accepted relation. Perceived similarity was found related to the number of declared Taiwanese friends and willingness to stay and along with the rise of the number of Taiwanese friends, the perceived similarity was greater and the students were more willing to stay in Taiwan. Also students who declared more Taiwanese friends accepted closer relations with Taiwanese people.
Pre-arrival images, Chinese language proficiency, frequency of contacts were shown not to influence overall image of Taiwanese held by European students in Taiwan.		en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. INTRODUCTION 1
1.1 PERSONAL PURPOSES 1
1.2 VALUE OF THE STUDY 2
2. LITERATURE REVIEW 5
2.1 DEFINITION OF STEREOTYPES 5
2.2 HISTORY OF STEREOTYPE RESEARCH 7
2.3 RESEARCH ON STEREOTYPE CONTENT 10
2.4 KERNEL OF TRUTH DEBATE 16
2.5 STEREOTYPES AS INFORMATION PROCESSING ERRORS 18
2.6 FORMULATION OF STEREOTYPES AND THEIR FUNCTIONS 20
2.7 CHANGE OF STEREOTYPES 22
2.8 CROSS-CULTURAL RELATIONS 23
3. CONCEPTUALIZATION AND RESEARCH METHODS 29
3.1 CONCEPTUALIZATION:RESEARCH QUESTIONS AND VARIABLES 29
3.2 CONCEPTUALIZATION: HYPOTHESES 31
3.3 RESEARCH METHOD: QUESTIONNAIRE DESIGN 35
3.4 RESEARCH METHOD: SAMPLING PLAN 37
4. FINDINGS AND ANALYSIS 40
4.1 THE SAMPLE 40
4.2 IMAGE OF TAIWANESE PEOPLE AND TAIWAN 46
4.3 HYPOTHESIS TESTING 48
4.4 SOURCES OF IMAGES OF TAIWANESE HELD BY EUROPEAN STUDENTS 61
5. DISCUSSION AND CONCLUSION 66
5.1 LIMITATIONS OF THE STUDY AND IMPLICATIONS FOR FUTURE RESEARCH 70
APPENDIX 1: QUESTIONNAIRE 72
APPENDIX 2: DEMOGRAPHIC INFORMATION 78
APPENDIX 3: CALCULATIONS FOR HYPOTHESES TESTING 80
REFERENCES 98		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095461014en_US
dc.subject (關鍵詞) 刻版印象zh_TW
dc.subject (關鍵詞) stereo typeen_US
dc.title (題名) 在台灣的歐洲學生對台灣的印象zh_TW
dc.title (題名) Images of Taiwnese held by European students in Taiwanen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) REFERENCES:

Abate, M., & Berrien, F.K. (1967). Validation of stereotypes: Japanese versus American students. Journal of Personality and Social Psychology, 7, pp. 435-438.

Adorno, T. W., Frenkel-Brunswik, E., Levinson, D., & Sanford, R. N. (1950). The Authoritarian Personality. New York: Harper & Row Agger.

Allen, V.L., & Wilder, D.A. (1979). Group Categorization and Attribution of Belief Similarity. Small Group Behavior, Vol. 10 No.1, pp.73-80.

Allport, G. W. (1954). The Nature of Prejudice. Cambrige, MA: Harvard University Press.

Amir, Y. (1969). Contact Hypothesis in Ethnic Relations. Psychological Bulletin, 71, pp. 319-342.

Amir, Y. (1976). The role of intergroup contact in change of prejudice and race relations. In P.A. Katz (Ed.), Toward the Elimination of Racism (pp. 245-280). New York: Pergamon.

Asch, S.E. (1952). Social Psychology. New York: Prentice Hall.

Bayton, J. A. Differential effects of a social variable upon three levels of aspiration. (1941). Journal of Experimental Psychology, 29, pp. 351-369.

Bickley, Verner, C. (1982). Language as the Bridge. In S. Bochner (Ed.). Cultures in Contact: Studies in Cross-cultural Interaction (pp. 99-129). Oxford: Pergamon Press.

Bochner. S. (1982). The Social Psychology of Cross-cultural Relations. In S. Bochner (Ed.). Cultures in Contact: Studies in Cross-cultural Interaction (pp. 5-38). Oxford: Pergamon Press.
Bodenhausen, G. V. (1990). Stereotypes as judgmental heuristics: Evidence of circadian variations in discrimination. Psychological Science, 1, pp. 319-322.

Bogardus, E. S. (1925). Social Distance and Its Origins. Journal of Applied Sociology 9, pp. 216-226. Retrieved April 28, 2008 from:
http://www.brocku.ca/MeadProject/Bogardus/Bogardus_1925b.html

Brace, N., Kemp, R., & Snelgar, R. (2003). SPSS for psychologists. A guide to data analysis using SPSS for Windows (2nd ed.), pp. 205- 220 . New York, NY: Palgrave MacMillan.

Brein, M. & David, K. H. (1971). Intercultural Communication and the Adjustment of the Sojourner. Psychological Bulletin, 76, pp. 215-230.

Brewer, M. B. (1988). A dual processing model of impression formation. In R. S. Wyer & T. K. Srull (Eds.), Advances in Social Cognition, vol. 1, (pp. 1-36). Hillside, NJ:. Erlhanm

Brewer, M. B., Dull, V., & Lui, L. (1981). Perceptions of the elderly: Stereotypes as
prototypes. Journal of Personality and Social Psychology, 14, pp. 656-670.

Brown, R., & Turner, J. (1981). Interpersonal and intergroup behaviour. In J. Turner & H. Giles (Eds.), Intergroup Behaviour (pp. 33-65). Oxford:.Blackwell.

Buchanan, W. (1951). Stereotypes and Tensions as Revealed by the UNESCO International Poll. International Social Science Bulletin, 3.

Buchanan, W., & Cantril, H. (1953). How Nations See Each Other. A Study in Public Opinion. Urbana: University of Illinois Press, p. 4.

Byrnes, F. C. (1966). Role Shock: an Occupational Hazard of American Technical Assistants Abroad. Annals of the American Academy o Political and Social Science, 368, pp. 95-108.

Cauthen, N.R., Robinson, E.A., & Krauss, H. H. (1971). Stereotypes: A review of literature 1926 to 68. Journal of Social Psychology, 84, pp. 103-125.

Chapman, L. J. & Chapman, J. P. (1967). Genesis of popular but erroneous psychodiagnostic observations. Journal of Abnormal Psychology, 72, pp. 193-204.

China Rises. (2006). The New York Times. Retrieved: December 9th, 2007, from: http://www.nytimes.com/specials/chinarises/gettingrich/index.html

Christensen, Thomas J. (2003). China, the U.S.-Japan Alliance, and the Security Dilemma in East Asia. International Relations Theory and the Asia-Pacific (Ikenberny, Mastanduno ed.), pp. 25-56.

Cook, S. W., Selltiz, C. (1955). Some Factors which Influence the Attitudinal Outcomes of Personal Contact. International Social Sciences Bulletin, 7, pp. 51-58.

Doise, W. (1978). Groups and Individuals: Explanations in Social Psychology. Cambridge: Cambridge University Press.

Doise W, Deschamps JC, &. Meyer G. (1978). The accentuation of intra-category similarities. In: Tajfel H (Ed.) Differentiation between social groups: Studies in the social psychology of intergroup relations (pp. 141-158). London: Academic Press ,1978.

Encyclopaedia Britannica Online: stimulus-response behavior. Retrieved December 11th, 2007, from: http://www.britannica.com/eb/topic-566439/stimulus-response-behaviour

Feldman, R. E. (1968). Response to Compatriot and Foreigner who seek Assistance. Journal of Personality and Social Psychology, 10, pp. 202-214.

Fishman, J. (1956). An examination of the processing & function of social stereotyping. Journal of Social Psychology, 43, pp. 27-64.

Ford, T. E., & Stangor, C. (1992). The role of diagnosticity in stereotype formation: Perceiving group means and variances. Journal of Personality and Social Psychology, 63, pp. 356-67.

Frable, Deborrah. E. & Bem, Sandra Lipsitz. (1985). If You Are Gender Schematic All Members of the Opposite Sex Look Alike. Journal of Personality and Social Psychology, 49, pp. 559-468.

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