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題名 企業社會責任對最適出口貿易政策之影響
The Impact of Corporate Social Responsibility on Optimal Export Trade Policy作者 張敬宜 貢獻者 翁堃嵐
張敬宜關鍵詞 企業社會責任
異質雙占
策略性貿易政策
產品替代性日期 2016 上傳時間 9-Aug-2016 10:42:22 (UTC+8) 摘要 近年來企業社會責任 (Corporate Social Responsibility, CSR) 議題在國際上不斷的被廣泛檢示，隨著公民意識抬頭，民眾開始發現社會需要改變，CSR 正是人們關心且需要改善的面向之一，企業也開始花心力在這個面向，而政府亦關心這個議題，表示備受 CSR 受消費者、企業、政府三方關注。有許多探討投入 CSR 的多寡對消費者行為影響的文獻，其中大多數文獻所作的實證分析都證明了廠商有策略的投入 CSR 活動能吸引消費者注意並提高其購買意願，而相對的提高消費者的願付價格。因此本文研究想要探討異質雙占時，本國廠商可以投入 CSR 活動的情況下，此設定對政府的最適貿易政策的制定有何影響？本研究強調本國廠商投入 CSR 活動的邊際效果和產品替代性的作用。研究發現廠商為 Bertrand 價格競爭的情況下，產品替代性愈大或 CSR 活動的邊際效果愈大時，會有從出口課稅變成對出口補貼的情況發生，和傳統最適出口政策為對出口課稅的結果有所不同；Cournot 競爭時，因為產品替代性及 CSR 活動的邊際效果對出口補貼率皆為正向的影響，因此最適出口政策仍為對出口補貼，亦可得到本國廠商有 CSR 活動投入的情況下，最適補貼率會高於沒有 CSR 活動投入的情況。 參考文獻 郭虹瑩、翁堃嵐 (2007)，「低成本高補貼嗎？考慮公司稅制的情況」，《經濟論文叢刊》，35，321 – 335。楊雅博、黃鴻 (2003)，「同質Bertrand競爭下的最適貿易政策」，《經濟論文》，31，73–90。Alves, C. and Santos-Pinto, L. (2008), “A Theory of Corporate Social Responsibility in Oligopolistic Markets,” Working Paper, 09. 04, Université de Lausanne.Balboni, A. and Balboni, F. (2008). “A Duopoly Model of Corporate Social Responsibility and Location Choice” Working Paper, 641, University of Bologna-Faculty of Economics.Becker-Olsen, K. L. and Hill, R. P. (2006), “The Impact of Sponsor Fit on Brand Equity,” Journal of Service Research, 9, 73–83.Bowen, H. R. (1953), Social Responsibilities of the Businessman, New York: Harper & Row.Brander, J. A. and Spencer, B. J. (1985), “Export Subsidies and International Market Share Rivalry,” Journal of International Economics, 18, 83–100.Carmichael, C. M. (1987), “The Control of Export Credit Subsidies and Its Welfare Consequences,” Journal of International Economics, 23, 1–19.Cochran, P. L. and Wood, R. A. (1984), “Corporate Social Responsibility and Financial Performance,” The Academy of Management Journal, 27, 42–56.Davis, K. (1960), “Can Business Afford To Ignore Social Responsibilities?” California Management Review, 2, 70–76.De Meza, D. (1986), “Export Subsidies and High Productivity: Cause or Effect?” Canadian Journal of Economics, 19, 347–350.Eaton, J. and Grossman, G. M. (1986), “Optimal Trade and Industrial Policy under Oligopoly,” Quarterly Journal of Economics, 101, 383–406.Goldberg, M. E. and Hartwick, J (1990), “The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising,” Journal of Consumer Research, 17, 172–179.Ishikawa, J. and Lee, K. D. (1997), “Backfiring Tariffs in Vertically Related Markets,” Journal of International Economics, 42, 385–423.Kopel, M. (2009), “Strategic CSR, Spillovers, and First-Mover Advantage,” SSRN Electronic Journal, Available at SSRN: http://ssrn.com/abstract=1408632.Laroche, M., Bergeron, J., and Barbaro-Forleo, G. (2001), “Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products” Journal of Consumer Marketing, 18, 503–520.Liu, C. C., Wang, L. F. and Lee, S. H. (2015), “Environmental Corporate Social Responsibilities in Differentiated Duopoly: A Welfare Analysis,” Taiwanese Agricultural Economic Review, 20, 121-146.Mai, C. C. and Hwang, H. (1988), “Optimal Export Subsidies and Marginal Cost Differentials”, Economics Letters, 27, 279–282McWilliams, A. and Siegel, D. (2001), “Corporate Social Responsibility: A Theory of the Firm Perspective,” The Academy of Management Review, 26, 117–127.Neary, J. P. (1994), “Cost Asymmetries in International Subsidy Games: Should Governments Help Winners or Losers?” Journal of International Economics, 37, 197–218.Robertson, T. S. and Gatignon, H. (1986), “Competitive Effects on Technology Diffusion,” Journal of Marketing, 50, 1–12.Sen, S. and Bhattacharya C. B. (2001), “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility,” Journal of Marketing Research, 38, 225–243.Sen, S., Bhattacharya C. B. and Korschun, D. (2006), “The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment,” Journal of the Academy of Marketing Science, 34, 158–166.Spencer, B. J. and Jones, R. W. (1991), “Vertical Foreclosure and International Trade Policy,” Review of Economic Studies, 58, 153–170.Spencer, B. J. and Jones, R. W. (1992), “Trade and Protection in Vertically Related Markets,” Journal of International Economics, 32, 31–55. 描述 碩士
國立政治大學
財政學系
103255028資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103255028 資料類型 thesis dc.contributor.advisor 翁堃嵐 zh_TW dc.contributor.author (Authors) 張敬宜 zh_TW dc.creator (作者) 張敬宜 zh_TW dc.date (日期) 2016 en_US dc.date.accessioned 9-Aug-2016 10:42:22 (UTC+8) - dc.date.available 9-Aug-2016 10:42:22 (UTC+8) - dc.date.issued (上傳時間) 9-Aug-2016 10:42:22 (UTC+8) - dc.identifier (Other Identifiers) G0103255028 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/99759 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 財政學系 zh_TW dc.description (描述) 103255028 zh_TW dc.description.abstract (摘要) 近年來企業社會責任 (Corporate Social Responsibility, CSR) 議題在國際上不斷的被廣泛檢示，隨著公民意識抬頭，民眾開始發現社會需要改變，CSR 正是人們關心且需要改善的面向之一，企業也開始花心力在這個面向，而政府亦關心這個議題，表示備受 CSR 受消費者、企業、政府三方關注。有許多探討投入 CSR 的多寡對消費者行為影響的文獻，其中大多數文獻所作的實證分析都證明了廠商有策略的投入 CSR 活動能吸引消費者注意並提高其購買意願，而相對的提高消費者的願付價格。因此本文研究想要探討異質雙占時，本國廠商可以投入 CSR 活動的情況下，此設定對政府的最適貿易政策的制定有何影響？本研究強調本國廠商投入 CSR 活動的邊際效果和產品替代性的作用。研究發現廠商為 Bertrand 價格競爭的情況下，產品替代性愈大或 CSR 活動的邊際效果愈大時，會有從出口課稅變成對出口補貼的情況發生，和傳統最適出口政策為對出口課稅的結果有所不同；Cournot 競爭時，因為產品替代性及 CSR 活動的邊際效果對出口補貼率皆為正向的影響，因此最適出口政策仍為對出口補貼，亦可得到本國廠商有 CSR 活動投入的情況下，最適補貼率會高於沒有 CSR 活動投入的情況。 zh_TW dc.description.tableofcontents 第一章 緒論 1第二章 文獻回顧 3第三章 基本模型 7第四章 異質 Bertrand 價格競爭下最適貿易政策 8第五章 異質 Cournot 數量競爭下最適貿易政策 18第六章 結論 25參考文獻 26附錄 29 zh_TW dc.format.extent 925537 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103255028 en_US dc.subject (關鍵詞) 企業社會責任 zh_TW dc.subject (關鍵詞) 異質雙占 zh_TW dc.subject (關鍵詞) 策略性貿易政策 zh_TW dc.subject (關鍵詞) 產品替代性 zh_TW dc.title (題名) 企業社會責任對最適出口貿易政策之影響 zh_TW dc.title (題名) The Impact of Corporate Social Responsibility on Optimal Export Trade Policy en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 郭虹瑩、翁堃嵐 (2007)，「低成本高補貼嗎？考慮公司稅制的情況」，《經濟論文叢刊》，35，321 – 335。楊雅博、黃鴻 (2003)，「同質Bertrand競爭下的最適貿易政策」，《經濟論文》，31，73–90。Alves, C. and Santos-Pinto, L. (2008), “A Theory of Corporate Social Responsibility in Oligopolistic Markets,” Working Paper, 09. 04, Université de Lausanne.Balboni, A. and Balboni, F. (2008). “A Duopoly Model of Corporate Social Responsibility and Location Choice” Working Paper, 641, University of Bologna-Faculty of Economics.Becker-Olsen, K. L. and Hill, R. P. (2006), “The Impact of Sponsor Fit on Brand Equity,” Journal of Service Research, 9, 73–83.Bowen, H. R. (1953), Social Responsibilities of the Businessman, New York: Harper & Row.Brander, J. A. and Spencer, B. J. (1985), “Export Subsidies and International Market Share Rivalry,” Journal of International Economics, 18, 83–100.Carmichael, C. M. (1987), “The Control of Export Credit Subsidies and Its Welfare Consequences,” Journal of International Economics, 23, 1–19.Cochran, P. L. and Wood, R. A. (1984), “Corporate Social Responsibility and Financial Performance,” The Academy of Management Journal, 27, 42–56.Davis, K. (1960), “Can Business Afford To Ignore Social Responsibilities?” California Management Review, 2, 70–76.De Meza, D. (1986), “Export Subsidies and High Productivity: Cause or Effect?” Canadian Journal of Economics, 19, 347–350.Eaton, J. and Grossman, G. M. (1986), “Optimal Trade and Industrial Policy under Oligopoly,” Quarterly Journal of Economics, 101, 383–406.Goldberg, M. E. and Hartwick, J (1990), “The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising,” Journal of Consumer Research, 17, 172–179.Ishikawa, J. and Lee, K. D. (1997), “Backfiring Tariffs in Vertically Related Markets,” Journal of International Economics, 42, 385–423.Kopel, M. (2009), “Strategic CSR, Spillovers, and First-Mover Advantage,” SSRN Electronic Journal, Available at SSRN: http://ssrn.com/abstract=1408632.Laroche, M., Bergeron, J., and Barbaro-Forleo, G. (2001), “Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products” Journal of Consumer Marketing, 18, 503–520.Liu, C. C., Wang, L. F. and Lee, S. H. (2015), “Environmental Corporate Social Responsibilities in Differentiated Duopoly: A Welfare Analysis,” Taiwanese Agricultural Economic Review, 20, 121-146.Mai, C. C. and Hwang, H. (1988), “Optimal Export Subsidies and Marginal Cost Differentials”, Economics Letters, 27, 279–282McWilliams, A. and Siegel, D. (2001), “Corporate Social Responsibility: A Theory of the Firm Perspective,” The Academy of Management Review, 26, 117–127.Neary, J. P. (1994), “Cost Asymmetries in International Subsidy Games: Should Governments Help Winners or Losers?” Journal of International Economics, 37, 197–218.Robertson, T. S. and Gatignon, H. (1986), “Competitive Effects on Technology Diffusion,” Journal of Marketing, 50, 1–12.Sen, S. and Bhattacharya C. B. (2001), “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility,” Journal of Marketing Research, 38, 225–243.Sen, S., Bhattacharya C. B. and Korschun, D. (2006), “The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment,” Journal of the Academy of Marketing Science, 34, 158–166.Spencer, B. J. and Jones, R. W. (1991), “Vertical Foreclosure and International Trade Policy,” Review of Economic Studies, 58, 153–170.Spencer, B. J. and Jones, R. W. (1992), “Trade and Protection in Vertically Related Markets,” Journal of International Economics, 32, 31–55. zh_TW
