| dc.contributor | 傳播學院 | - |
| dc.creator (作者) | 施琮仁;林政佑 | zh_TW |
| dc.creator (作者) | Shih, Tsung-Jen;Lin, Cheng-Yu | - |
| dc.date (日期) | 2017 | - |
| dc.date.accessioned | 23-Aug-2016 11:53:15 (UTC+8) | - |
| dc.date.available | 23-Aug-2016 11:53:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 23-Aug-2016 11:53:15 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/100644 | - |
| dc.description.abstract (摘要) | Although there is increasing public awareness of global warming, there is a gap between such perception and relevant actions to combat the problem. In order to develop effective strategies for facilitating public actions, in this paper we draw upon framing theory and a dual processing model. Based on an experiment involving 261 participants from a large public university in Taiwan, this study found that by framing global warming as a local issue, communication messages can trigger both analytic (issue relevance) and affective (negative emotions) appraisals, which, in turn, will increase people`s intentions to take actions. This study provides important insights for government and environmental groups when designing communication campaigns on this issue. | - |
| dc.format.extent | 111 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Environmental Communication, Volume 11, Issue 6 , Pages 840-858 | - |
| dc.subject (關鍵詞) | global warming; climate change; visual images; Taiwan; framing; negative emotions | - |
| dc.title (題名) | Developing Communication Strategies for Mitigating Actions Against Global Warming: Linking Framing and a Dual Processing Model | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1080/17524032.2016.1154886 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/17524032.2016.1154886 | - |
