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題名 Factors Influencing the Use of Mobile Financial Services: Evidence from Taiwan
作者 吳豐祥
Wu, Feng-Shang;Yen, Yung-Shen
貢獻者 科管智財所
關鍵詞 Mobile Financial Services, Technology Acceptance Model, Perceived Mobility, Personal Habit
日期 2014-10
上傳時間 25-Aug-2016 14:39:52 (UTC+8)
摘要 Mobile service innovation has become a critical issue in the financial sectors. Currently, many banks in Taiwan have developed various mobile services for their customers. However, mobile services in financial sectors are different from Internet services because of the mobility. First, mobile services enable mobile extensions of existing electronic services and new services that are valuable to users on the move. Second, most people have their own, personal mobile devices in the hands, but they may not have the computers with them anytime. Although consumers’ technology acceptance has been examined in the context of e-commerce, mobile financial services are gained scant attention. Thus, this study aims to explore the factors influencing the use of mobile financial services (MFS). We conducted a qualitative research in depth, and investigated a renowned bank in Taiwan which developed various MFS for customers. The findings reveal that perceived mobility and personal habit are two important antecedents influencing the use of MFS. Mobility positively affects perceived ease-of-use and perceived usefulness, which in turn influence the use of MFS. Furthermore, personal habit positively affects the use of MFS.
關聯 Modern Economy, 5(13), 1221-1228
資料類型 article
DOI http://dx.doi.org/10.4236/me.2014.513113
dc.contributor 科管智財所
dc.creator (作者) 吳豐祥zh_TW
dc.creator (作者) Wu, Feng-Shang;Yen, Yung-Shen
dc.date (日期) 2014-10
dc.date.accessioned 25-Aug-2016 14:39:52 (UTC+8)-
dc.date.available 25-Aug-2016 14:39:52 (UTC+8)-
dc.date.issued (上傳時間) 25-Aug-2016 14:39:52 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/100748-
dc.description.abstract (摘要) Mobile service innovation has become a critical issue in the financial sectors. Currently, many banks in Taiwan have developed various mobile services for their customers. However, mobile services in financial sectors are different from Internet services because of the mobility. First, mobile services enable mobile extensions of existing electronic services and new services that are valuable to users on the move. Second, most people have their own, personal mobile devices in the hands, but they may not have the computers with them anytime. Although consumers’ technology acceptance has been examined in the context of e-commerce, mobile financial services are gained scant attention. Thus, this study aims to explore the factors influencing the use of mobile financial services (MFS). We conducted a qualitative research in depth, and investigated a renowned bank in Taiwan which developed various MFS for customers. The findings reveal that perceived mobility and personal habit are two important antecedents influencing the use of MFS. Mobility positively affects perceived ease-of-use and perceived usefulness, which in turn influence the use of MFS. Furthermore, personal habit positively affects the use of MFS.
dc.format.extent 2654088 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Modern Economy, 5(13), 1221-1228
dc.subject (關鍵詞) Mobile Financial Services, Technology Acceptance Model, Perceived Mobility, Personal Habit
dc.title (題名) Factors Influencing the Use of Mobile Financial Services: Evidence from Taiwan
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.4236/me.2014.513113
dc.doi.uri (DOI) http://dx.doi.org/10.4236/me.2014.513113