| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 李晶晶 | zh_TW |
| dc.contributor.author (Authors) | Lee, Crystal | en_US |
| dc.creator (作者) | 李晶晶 | zh_TW |
| dc.creator (作者) | Lee, Crystal | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 2-Sep-2016 00:01:35 (UTC+8) | - |
| dc.date.available | 2-Sep-2016 00:01:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2016 00:01:35 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933052 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/101114 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933052 | zh_TW |
| dc.description.abstract (摘要) | Elizabeth is an apparel company that is built around the concept of creating a collection of unique children’s apparel that encourages self-expression. The company was founded in January 2016. Their principal office is located in Taipei, Taiwan. The brand was initially created on the foundation of the Fairyware Couture collection. Each dress in the collection is delicately handmade taking over 4 hours of labor. Demand continued to increase for the collection leading the brand to venture into Ready to Wear and Accessories. Elizabeth had successfully found a demand in the children’s wear market. Elizabeth currently has a total of three different collections with more on the way. The first collection launched in May 2016 through the retail channel of a pop up store. The launch was an extreme success with most of the inventory being depleted within the first week. In addition to several large press publications promoting the brand and the new collection for several weeks leading up to the opening and for several weeks after. | en_US |
| dc.description.tableofcontents | 1. General Company Description 11.1. Mission 11.2. Objectives 12. Company Summary 22.1. History and Background 22.2. About 22.2.1. Brand Name 22.2.2. Brand Logo 42.2.3. Brand Slogan 52.3. Company Culture 53. Products Overview 73.1. Product 73.2. Packaging 114. Market Analysis 154.1. Market Survey Introduction 154.1.1. Survey Attributes 154.1.2. Survey Questions 154.2. Survey Outcome and Indicators 174.2.1. Sampling: 88 Participants 184.2.2. Survey Results-Pricing 184.3. Market Size 224.4. Market Trend 234.5. Market Needs 234.6. Target Market 244.7. Competition and Key Competencies 244.8. Perceptual Map 255. Marketing Strategies and Sales Plan 275.1. Pricing Strategy 275.2. Promotion 275.3. Place 275.3.1. Development Requirements 286. Operational Plan 306.1. Phase I 306.2. Phase II 306.3. Phase III 307. Financials 317.1. Initial Product Offering and Pricing 317.2. Financial Plan 317.3. Break Even Analysis 327.4. Projected Profit and Loss 328. References 43 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933052 | en_US |
| dc.subject (關鍵詞) | 時尚童裝 | zh_TW |
| dc.subject (關鍵詞) | 時尚 | zh_TW |
| dc.subject (關鍵詞) | 創業計畫 | zh_TW |
| dc.subject (關鍵詞) | Children’s Fashion | en_US |
| dc.subject (關鍵詞) | Fashion | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | Elizabeth-時尚童裝品牌創業計畫 | zh_TW |
| dc.title (題名) | Elizabeth-Children’s Fashion Brand Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. http://www.enphants.com/html/about_bus.php2. http://www.taipeitimes.com/News/taiwan/archives/2016/05/16/20036463903. http://www.just-style.com/market-research/apparel-retail-in-taiwan_id226427.aspx4. https://vulcanpost.com/4278/something-bizarre-is-happening-east-asians-are-having-lesser-babies/5. http://www.chinatimes.com/newspapers/20150616000400-2602076. Jung-Fang Liu, 2013, College of Management National Sun Yat-Sen University Master Thesis – The Brand mold and sustaining – A case of Les Enphants O Bran | zh_TW |
