| dc.coverage.temporal | 計畫年度：92 起迄日期：20030801～20040731 | en_US |
| dc.creator (作者) | 邱志聖 | zh_TW |
| dc.date (日期) | 2003 | en_US |
| dc.date.accessioned | 18-Apr-2007 16:36:08 (UTC+8) | en_US |
| dc.date.accessioned | 8-Sep-2008 15:49:56 (UTC+8) | - |
| dc.date.available | 18-Apr-2007 16:36:08 (UTC+8) | en_US |
| dc.date.available | 8-Sep-2008 15:49:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Apr-2007 16:36:08 (UTC+8) | en_US |
| dc.identifier (Other Identifiers) | 922416H004014.pdf | en_US |
| dc.identifier.uri (URI) | http://tair.lib.ntu.edu.tw:8000/123456789/3787 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/3787 | - |
| dc.description (描述) | 核定金額：696700元 | en_US |
| dc.description.abstract (摘要) | The purpose of this study is to investigate the relative influence of attitudes toward the act, perceived norm, and perceived behavioral control on Taiwanese adolescents` purchase intention toward the merchandise of a celebrity when adolescents possess different levels of celebrity worship. The results showed that the effects of attitude toward the act and perceived behavioral control on purchase intention toward the merchandise of a celebrity were stronger for adolescents in the celebrity worship group than for adolescents in the celebrity non-worship group. On the other hand, the effects of perceived norm on attitude toward the act and purchase intention was stronger for adolescents in the celebrity non-worship group than for adolescents in the celebrity worship group. | - |
| dc.format | applicaiton/pdf | en_US |
| dc.format.extent | bytes | en_US |
| dc.format.extent | 4927496 bytes | en_US |
| dc.format.extent | 4927496 bytes | - |
| dc.format.extent | 928 bytes | - |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | text/plain | - |
| dc.language | zh-TW | en_US |
| dc.language.iso | zh-TW | en_US |
| dc.publisher (Publisher) | 臺北市：國立政治大學國際貿易學系 | en_US |
| dc.rights (Rights) | 行政院國家科學委員會 | en_US |
| dc.subject (關鍵詞) | 名人商品;產品置入;推廣策略;行銷策略 | - |
| dc.subject (關鍵詞) | Celebrity merchandise;Product placement;Promotion strategy;Marketing strategy | - |
| dc.title (題名) | 名人商品與產品置入推廣策略效果之研究 | zh_TW |
| dc.title.alternative (其他題名) | Studies on the Effectiveness of Celebrity Merchandise and Product Placement | - |
| dc.type (資料類型) | report | en |
