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題名 代購的經濟模式與其帶來之影響 – 以中國市場為例
A Study on the Business Models and the Impacts of Daigou – Taking Chinese Market as an Example
作者 沈嘉慈
Sham, Kachi
貢獻者 張永明
Chang, David
沈嘉慈
Sham, Kachi
關鍵詞 代購
線上購物
商業模型
海外採購
代買
Daigou
Online Shopping
Business Model
Oversea Purchase
Surrogate Shopping
日期 2017
上傳時間 8-Feb-2017 16:38:15 (UTC+8)
摘要 “Daigou” (代購), a term originally from mainland China, has become a robust industry and novel business model in China for a few years with the market expanding 19 times between 2008 and 2012. Due to government intervention and trust-related problems, Daigou market size has been in decline since 2014 with sales volume of only about 40 billion CNY in 2015 (as compared to 57 billion CNY in 2014). In order to fully understand what Daigou is and how it works, this paper focuses on the Chinese market. The Thesis not only investigates many aspects of the Daigou industry including its key elements, target products, customer groups, market potentials, development trends, and influences, but also sums up all information about the current Daigou market in China and to analyze how its future may be.
As Daigou business grows from startup to maturity, different problems and opportunities arise, demanding different business solutions. The change of business models is necessary to suit today’s market needs because what worked a year ago might no longer be the best approach nowadays. The evolution of Daigou is presented by making use of five major business models to show how each business model changed to keep up with the market. The impacts of diverse factors on different business models and to the individuals, community and other businesses, are also covered with the use of literature review, personal interviews and qualitative research.
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[3] Chongqing Daily News, (November 2013), Oversea Daigou Trend: 50 percent as the highest profit(海外代購如火如荼:最高利潤達50%): http://www.ebrun.com/20131101/84711_all.shtml
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[60] Daigou by Mommy Flight Attendant(空姐媽媽代購): https://www.facebook.com/%E7%A9%BA%E5%A7%90%E5%AA%BD%E5%AA%BD%E4%BB%A3%E8%B3%BC-1412977282247661/
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描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933031
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933031
資料類型 thesis
dc.contributor.advisor 張永明zh_TW
dc.contributor.advisor Chang, Daviden_US
dc.contributor.author (Authors) 沈嘉慈zh_TW
dc.contributor.author (Authors) Sham, Kachien_US
dc.creator (作者) 沈嘉慈zh_TW
dc.creator (作者) Sham, Kachien_US
dc.date (日期) 2017en_US
dc.date.accessioned 8-Feb-2017 16:38:15 (UTC+8)-
dc.date.available 8-Feb-2017 16:38:15 (UTC+8)-
dc.date.issued (上傳時間) 8-Feb-2017 16:38:15 (UTC+8)-
dc.identifier (Other Identifiers) G0102933031en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/106419-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933031zh_TW
dc.description.abstract (摘要) “Daigou” (代購), a term originally from mainland China, has become a robust industry and novel business model in China for a few years with the market expanding 19 times between 2008 and 2012. Due to government intervention and trust-related problems, Daigou market size has been in decline since 2014 with sales volume of only about 40 billion CNY in 2015 (as compared to 57 billion CNY in 2014). In order to fully understand what Daigou is and how it works, this paper focuses on the Chinese market. The Thesis not only investigates many aspects of the Daigou industry including its key elements, target products, customer groups, market potentials, development trends, and influences, but also sums up all information about the current Daigou market in China and to analyze how its future may be.
As Daigou business grows from startup to maturity, different problems and opportunities arise, demanding different business solutions. The change of business models is necessary to suit today’s market needs because what worked a year ago might no longer be the best approach nowadays. The evolution of Daigou is presented by making use of five major business models to show how each business model changed to keep up with the market. The impacts of diverse factors on different business models and to the individuals, community and other businesses, are also covered with the use of literature review, personal interviews and qualitative research.
en_US
dc.description.tableofcontents 1. Introduction 1
1.1. Research Background 1
1.2. Research Approach and Thesis Organization 2
2. Daigou Market 4
2.1. Key Elements in the Daigou business 4
2.2. Product Types and Services 9
2.3. Business Driving Forces 13
2.4. Development Phases of Daigou 21
3. Business Models Analysis 26
3.1. Model 1: Direct Buying / Direct Selling Model 27
3.1.1. Model 1: Case Examples 28
3.2. Model 2: Seller Offering Model 30
3.2.1. Model 2: Case Examples 31
3.3. Model 3: Buyer Requesting Model 34
3.3.1. Model 3: Case Examples 35
3.4. Model 4: Third Party Model 38
3.4.1. Model 4: Business Model Canvas 40
3.4.2. Model 4: Case Examples 43
3.5. Model 5: Online Platform Model 45
3.5.1. Model 5: Business Model Canvas 47
3.5.2. Model 5: Case Examples 50
3.6. Business Models Summary 52
4. Impact Review on Daigou Business 54
4.1. What-If Analysis 54
4.1.1. Reduction of Import Tariffs 55
4.1.2. Tightening of Customs Control 58
4.1.3. Issues of Trust 62
4.1.4. Other Factors 64
4.2. Influences on Individuals and Communities 65
5. Conclusion and Recommendation 67
5.1. Future Outlook 67
5.2. Recommendations 71
5.3. Research Signification 73
5.4. Future Research 75
Reference 76
Appendix 84
zh_TW
dc.format.extent 3855670 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933031en_US
dc.subject (關鍵詞) 代購zh_TW
dc.subject (關鍵詞) 線上購物zh_TW
dc.subject (關鍵詞) 商業模型zh_TW
dc.subject (關鍵詞) 海外採購zh_TW
dc.subject (關鍵詞) 代買zh_TW
dc.subject (關鍵詞) Daigouen_US
dc.subject (關鍵詞) Online Shoppingen_US
dc.subject (關鍵詞) Business Modelen_US
dc.subject (關鍵詞) Oversea Purchaseen_US
dc.subject (關鍵詞) Surrogate Shoppingen_US
dc.title (題名) 代購的經濟模式與其帶來之影響 – 以中國市場為例zh_TW
dc.title (題名) A Study on the Business Models and the Impacts of Daigou – Taking Chinese Market as an Exampleen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) [1] Venus Wong, (July 2015), The very weird world of China’s Instagram luxury bag mules: http://www.refinery29.com/china-luxury-handbag-mules
[2] Zhangrong Kang(康彰榮), (March 2016), Mainland – rapid declining of Daigou market (大陸-代購市場急速萎縮): http://www.chinatimes.com/newspapers/20160327000214-260209
[3] Chongqing Daily News, (November 2013), Oversea Daigou Trend: 50 percent as the highest profit(海外代購如火如荼:最高利潤達50%): http://www.ebrun.com/20131101/84711_all.shtml
[4] Chongqing Municipal Bureau Of Statistics NBS Survey Officein Chongqing, (2013), Chongqing Statistical Yearbook 2013: http://www.cqtj.gov.cn/tjnj/2013/indexch.htm
[5] Qiwei Wang, (August 2015), China’s “daigou”: buyers without borders: http://gbtimes.com/business/chinas-daigou-buyers-without-borders
[6] Introduction to E-Commerce, (2013), Current and future analysis for oversea Daigou(海外代購現狀和未來分析): http://www.chinadmd.com/file/3o3iiavs6pu6vssowpx6zpee_1.html
[7] Huan Wang(王歡), Wingshang.com, (March 2016), China`s purchasing market in 2015 the scale of 40 billion yuan fell by about 30%(2015年中國代購市場規模為400億元 同比下降約30%): http://news.winshang.com/html/056/8470.html
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