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題名 台北市連鎖便利商店之空間分析
The spatial differences of convenience stores in Taipei作者 李昕 貢獻者 王信實
李昕關鍵詞 連鎖式便利商店
便利商店密度
民政資料
地理資訊系統
泰森多邊形
波松分配
Chain convenience store
Store density
Demographic factors
Thiessen polygon
Geographic Information System
Poisson regression日期 2014 上傳時間 8-Feb-2017 16:47:19 (UTC+8) 摘要 截至2012年，台灣的便利商店密度高居全世界之首，但是根據公平交易委員會的調查，連鎖式便利商店的數量仍逐年攀升，我們認為消費者的特性和空間差異應為影響便利商店密度分布的關鍵因素。然而，由於資料取得的不易與資料齊全度的不足，目前台灣地區針對地理空間環境因素與便利商店密度的分析文獻屈指可數。本文首先利用地理資訊系統劃分以250公尺與300公尺為半徑的圓形市場和泰森多邊形市場，再建構一波松分配模型試闡明台北市民政資料、便利商店的競爭資料以及便利商店周圍環境的差異資料對於市場環域內便利商店密度的影響。本研究歸納出台北市便利商店之空間差異造成其分布的顯著影響，證明便利商店業者在展店時確實會考慮新店址之地理環境差異。 參考文獻 Applebaum, W. (1968). Guideline to Store location research-with emphasis on Supermarket. Massachusetts: Addison-Wesley.Goodchild, M. F., and V. T. Noronha. (1987). Location-Allocation and Impulsive Shopping: The Case of Gasoline Retailing. New York: Van Nostrand Reinhold.Huang, C.-H. (2003). An Empirical Study on the Relationship between Customer Value, Service Quality and Customer Satisfaction-In Cases of Supply Chain for Convenient Stores Franchise Chain Systems. M. A. thesis, Su Tae University, Kaohsiung, Taiwan.Jung, C.-T., Sun, C.-H. and Lee, W.-K. (2005). Spatial Data Mining on Census Data-A Case Study for Location Analysis of Convenience Stores in Taipei City. Journal of Taiwan Geographic Information Science (2), 45-56.Jung, C.-T., Sun, C.-H. (2006). Development of a GIS service based on Spatial Data Mining for Location Choice of Convenience Stores in Taipei City., Proc. SPIE 6421, Geoinformatics 2006: Geospatial Information Technology, 642117.Kalnins, A. and F. Lafontaine. (2004). Multi-Unit Ownership in Franchising: Evidence from the Fast-Food Industry in Texas. RAND Journal of Economics, Vol. 35, No. 4, pp. 747-761.Lee, S.-C. (2002). On the Relation between Chain Convenience Store and Urban Community’s Everyday Life. M.A. thesis, National Cheng Kung University, Tainan, Taiwan.Nelson, R. L. (1968) The Selection of Retail Location, New York: McGraw-Hill.Netz, J., and B. Taylor (2002). Maximum or Minimum Differentiation? Location Patterns or Retail Outlets. Review of Economics and Statistics, 84, 162-175.Tsao, M.-C. (2003). The consumer typology and consumer behavior research of convenience stores. M.A. thesis, National Cheng Kung University, Tainan, Taiwan.Tu, M.-C. (2006). Indicating Relationship of Store Image, Product Attributes to Product Perception and Purchasing Intention-Fresh Food Products of Convenience Store as an Example. M.A. thesis, Yuan Ze University, Taoyuan, Taiwan.Yang, Y.-L. (2009). Consumers Purchase Decision of Chained Convenient Store at School Campus. M.A. thesis, Kun Shan Univer 描述 碩士
國立政治大學
經濟學系
101258025資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101258025 資料類型 thesis dc.contributor.advisor 王信實 zh_TW dc.contributor.author (Authors) 李昕 zh_TW dc.creator (作者) 李昕 zh_TW dc.date (日期) 2014 en_US dc.date.accessioned 8-Feb-2017 16:47:19 (UTC+8) - dc.date.available 8-Feb-2017 16:47:19 (UTC+8) - dc.date.issued (上傳時間) 8-Feb-2017 16:47:19 (UTC+8) - dc.identifier (Other Identifiers) G0101258025 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/106458 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經濟學系 zh_TW dc.description (描述) 101258025 zh_TW dc.description.abstract (摘要) 截至2012年，台灣的便利商店密度高居全世界之首，但是根據公平交易委員會的調查，連鎖式便利商店的數量仍逐年攀升，我們認為消費者的特性和空間差異應為影響便利商店密度分布的關鍵因素。然而，由於資料取得的不易與資料齊全度的不足，目前台灣地區針對地理空間環境因素與便利商店密度的分析文獻屈指可數。本文首先利用地理資訊系統劃分以250公尺與300公尺為半徑的圓形市場和泰森多邊形市場，再建構一波松分配模型試闡明台北市民政資料、便利商店的競爭資料以及便利商店周圍環境的差異資料對於市場環域內便利商店密度的影響。本研究歸納出台北市便利商店之空間差異造成其分布的顯著影響，證明便利商店業者在展店時確實會考慮新店址之地理環境差異。 zh_TW dc.description.tableofcontents 1. INTRODUCTION 12. CHAIN CONVENIENCE STORE INDUSTRY IN TAIWAN 33. MODEL 84. DATA 94.1 Data Resource 94.2 Market Definition 104.3 Variables Definition 145. RESULTS 215.1 Descriptive Statistics 215.2 Regression Results 256. CONCLUSION 377. REFERENCES 39 zh_TW dc.format.extent 1224717 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101258025 en_US dc.subject (關鍵詞) 連鎖式便利商店 zh_TW dc.subject (關鍵詞) 便利商店密度 zh_TW dc.subject (關鍵詞) 民政資料 zh_TW dc.subject (關鍵詞) 地理資訊系統 zh_TW dc.subject (關鍵詞) 泰森多邊形 zh_TW dc.subject (關鍵詞) 波松分配 zh_TW dc.subject (關鍵詞) Chain convenience store en_US dc.subject (關鍵詞) Store density en_US dc.subject (關鍵詞) Demographic factors en_US dc.subject (關鍵詞) Thiessen polygon en_US dc.subject (關鍵詞) Geographic Information System en_US dc.subject (關鍵詞) Poisson regression en_US dc.title (題名) 台北市連鎖便利商店之空間分析 zh_TW dc.title (題名) The spatial differences of convenience stores in Taipei en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Applebaum, W. (1968). Guideline to Store location research-with emphasis on Supermarket. Massachusetts: Addison-Wesley.Goodchild, M. F., and V. T. Noronha. (1987). Location-Allocation and Impulsive Shopping: The Case of Gasoline Retailing. New York: Van Nostrand Reinhold.Huang, C.-H. (2003). An Empirical Study on the Relationship between Customer Value, Service Quality and Customer Satisfaction-In Cases of Supply Chain for Convenient Stores Franchise Chain Systems. M. A. thesis, Su Tae University, Kaohsiung, Taiwan.Jung, C.-T., Sun, C.-H. and Lee, W.-K. (2005). Spatial Data Mining on Census Data-A Case Study for Location Analysis of Convenience Stores in Taipei City. Journal of Taiwan Geographic Information Science (2), 45-56.Jung, C.-T., Sun, C.-H. (2006). Development of a GIS service based on Spatial Data Mining for Location Choice of Convenience Stores in Taipei City., Proc. SPIE 6421, Geoinformatics 2006: Geospatial Information Technology, 642117.Kalnins, A. and F. Lafontaine. (2004). Multi-Unit Ownership in Franchising: Evidence from the Fast-Food Industry in Texas. RAND Journal of Economics, Vol. 35, No. 4, pp. 747-761.Lee, S.-C. (2002). On the Relation between Chain Convenience Store and Urban Community’s Everyday Life. M.A. thesis, National Cheng Kung University, Tainan, Taiwan.Nelson, R. L. (1968) The Selection of Retail Location, New York: McGraw-Hill.Netz, J., and B. Taylor (2002). Maximum or Minimum Differentiation? Location Patterns or Retail Outlets. Review of Economics and Statistics, 84, 162-175.Tsao, M.-C. (2003). The consumer typology and consumer behavior research of convenience stores. M.A. thesis, National Cheng Kung University, Tainan, Taiwan.Tu, M.-C. (2006). Indicating Relationship of Store Image, Product Attributes to Product Perception and Purchasing Intention-Fresh Food Products of Convenience Store as an Example. M.A. thesis, Yuan Ze University, Taoyuan, Taiwan.Yang, Y.-L. (2009). Consumers Purchase Decision of Chained Convenient Store at School Campus. M.A. thesis, Kun Shan Univer zh_TW
