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題名 價值單元展開分析法與策略矩陣：以3D感測產業新創科技公司競爭策略為例
Value unit expansion analysis and strategic matrix : competitive strategy of technology startup company in 3D sensor industry作者 黃紹峯
Huang, Shao-Feng貢獻者 黃國峯
Huang, Kuo-Feng
黃紹峯
Huang, Shao-Feng關鍵詞 策略矩陣
價值單元展開
競爭策略
事業層級策略
功能層級策略
策略最佳化
新創科技公司
3D感測產業
Strategic Matrix Analysis
Value Unit Expansion Analysis
Competitive Strategy
Business Strategy
Functional Strategy
Strategy Optimization
Technology Startup Company
3D Sensor Industry日期 2017 上傳時間 1-Mar-2017 17:39:11 (UTC+8) 摘要 本研究以策略管理理論「策略形態分析」法與「策略矩陣分析」法為基礎，發展出新的分析架構–「價值單元展開分析」法，並與策略矩陣整合成為策略系統模型。藉由個案研究，驗證此策略系統模型如何使管理者能更精確地衡量未來策略規劃之選擇，最佳化公司未來競爭策略方向。筆者以個案探討新創科技公司在持續變動與競爭之產業中，競爭策略分析與規劃之方法。以3D感測產業作為分析與研究之個案產業，並以其中一新創科技公司–L科技公司作為個案探討之對象，提出一以新創科技公司為出發點，在衡量現有與發展未來競爭策略時，可供利用與權衡的分析方法。「價值單元展開分析」法追尋理性與系統化思考，為公司導入嚴謹明確、量化、及標準化的度量衡工具，使公司得以更加周詳完備與深入地分析其條件前提，將策略最佳化。且此架構具高度延展性，得充分配合公司進行各種思考面向之分析。此外，「價值單元展開分析」法亦可完全結合與相容於「策略矩陣分析」法之中，形成易於溝通與同步的策略系統模型，利用此特點解決公司在策略規劃時可能遭遇之混沌與困難，將效率、效益、及效能用在得當之處，使公司未來發展更符合目標。
This study investigates the methods of analyzing and planning competitive strategies, with a case study of a technology startup company – “L Company” in the 3D sensor industry. Based on strategy analysis and Strategic Matrix Analysis, this study developed a new analytic framework – “Value Unit Expansion Analysis” which is a systematic model integrated into Strategic Matrix Analysis. By verifying the systematic model through the case, this study proposed a more precise and optimization–capable method to form a company’s future competitive strategies.Value Unit Expansion Analysis is a clarifying, quantifying, and standardizing method for the company to pave the path for factor condition analysis and strategic optimization. The structure was designed with a high flexibility in correspondence to different considerations and changing aspects; it is compatible and can be built within Strategic Matrix Analysis. The systematic model is liable for communication and synchronization during the process of strategy planning and, therefore, setting higher efficiency, benefit, and utility for pertinent strategies that fit into companies’ goals.參考文獻 英文部分1. Ansoff, H. I. (1987). The concept of corporate strategy. Homewood, IL: Irwin.2. Bamberger, P., Bacharach, S., and Dyer, L. (1989). Human resources management and organizational effectiveness: High technology entrepreneurial startup firms in Israel. Human Resource Management.3. Barney, D. F. (1991). Time paths in the diffusion of Product Innovations. Landon.4. Brandenburger, A. M., and Nalebuff, B. J. (1995). The Right Game: Using Game Theory to Shape Strategy. Harvard Business Review.5. Burgel, O., and Murray, G. C. (2000). The international market entry choices of start–up companies in high–technology industries. Journal of International Marketing.6. Carnoy, M. (1985). High technology and international labour markets. Int`l Lab.7. Dinopoulos, E., Oehmke, J. F., and Segerstrom, P. S. (1993). High–technology–industry trade and investment: The role of factor endowments. Journal of International Economics.8. Eisenhardt K. M. (1989). Building Theories from Case Study Research. Academy of Management Review.9. Gomez–Mejia, L. R., and Lawless, M. W. (1990). Organizational issues in high technology management (Vol. 11). Jai Pr.10. Grant, R. M. (2000). Contemporary Strategy Analysis. Blackwell Publishers. Oxford.11. Global Industry Analysts, Inc. (2015). 3D Sensors–A Global Strategic Business Report. California.12. Grove, A. S. (1996). Only the Paranoid Survive: How to Exploit the Crisis Point That Challenge Every Company and Career. Currency Doubleday. New York.13. Haltiwanger, J., Hathaway, I., and Miranda, J. (2014). Declining business dynamism in the US high–technology sector.14. Holt, D. H. (1999). Entrepreneurship: New Venture Creation. Prentice–Hill. New Jersey.15. János, T. (2008). Precision Agriculture. Agrár–és Gazdálkodástudományok Centruma. Debreceni Egyetem.16. Keuschnigg, C., and Nielsen, S. B. (2002). Start–ups, venture capitalists and the capital gains tax. CESifo Working Paper Series.17. Kleingartner, A., and Anderson C.S. (Ed.). (1987). Human Resource Management in High Technology Firms. Lexington Books. Los Angeles.18. Liebe, C. C. (2006). Spacecraft Hazard Avoidance Utilizing Structured Light. California: Jet Propulsion Laboratory. California Institute of Technology.19. Marshall, D. (1994). Introduction to Stereo Imaging–Theory. Computer Based Learning Unit. University of Leeds.20. Mcgrath, K. G., and Macmillan, I. C. (1995). Discover–Driver Planning, Managing Uncertainty. Harvard Business review.21. Merriam, S. B. (1988). Case study research in education. Jossey–Bass. California.22. Miller, A., and Dess, G. G. (1993). Assessing Porter’s (1980) Model in terms of Its Generalizability, Accuracy, and Simplicity. Journal of Management Studies.23. Porter, M. E. (1980). Competitive Advantage. The FreePress. New York.24. Rothaermel, F. T. (2008). Chapter 7 Competitive advantage in technology intensive industries. Technological Innovation: Generating Economic Results. Emerald Group Publishing Limited.25. Roussel, P. A. (1991). Technological Maturity Proves a Valid and Important Concept. Research Management.26. Runka, J. C., and Young, J. E. (1987). A Venture Capital Model of the Development Process for New Venture. Journal of Business Venturing.27. Storey, D. J. (1994). Understanding the small business sector. London Routledeg.28. Von Glinow, M. A. Y., and Mohrman, S. A. (Eds.). (1990). Managing complexity in high technology organizations. Oxford University Press on Demand.29. Wang, C. H., Lu, Y. H., Huang, C. W., and Lee, J. Y. (2013). RandD, productivity, and market value: An empirical study from high–technology firms. Omega, 41(1).30. Yin, R. K. (1994). Case Study Research: Design and Methods. Sage Publications. California. 中文部分1. 王文科 (1995)。教育研究法。台北：五南圖書出版股份有限公司。2. 司徒達賢 (2005)。策略管理新論：觀念架構與分析方法。台北：智勝文化事業有限公司。3. 伍孟純 (2001)。高科技產業廠商經營績效關鍵成功因素之研究。未出版之碩士論文，長榮管理學院經營管理所。4. 施鴻志、解鴻年 (1993)。科技產業環境規劃與區域發展。台北：胡氏圖書。5. 陳郁甫 (2006)。支援新竹科學園區科技企業創新公司之經營模式。未出版之碩士論文，國立交通大學科技管理研究所。6. 陳靜夫 (1992)。高科技產品的行銷策略。逢甲大學合作經濟，第24期。7. 張嘉文 (1995)。FCB廣告策略模型與PLC階段之相關研究。未出版之碩士論文，國立中興大學企業管理研究所。8. 黃國峯 (2015)。企業成長策略。台北：經理人月刊，第342期。9. 游三奇 (2009)。消費性電子產業策略採購行為之探討–以華碩電腦為例。未出版之碩士論文，國立交通大學高階主管管理學程碩士班。10. 鄭怡君 (2006)。新創科技公司研發創新績效衡量指標之研究。未出版之碩士論文，國立清華大學科技管理研究所。11. 顏旭良 (1998)。高科技產業經營績效評估與其資源配置特性研究–以新竹科學工業園區為例。未出版之碩士論文，國立成功大學企業管理研究所。 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
104363044資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104363044 資料類型 thesis dc.contributor.advisor 黃國峯 zh_TW dc.contributor.advisor Huang, Kuo-Feng en_US dc.contributor.author (Authors) 黃紹峯 zh_TW dc.contributor.author (Authors) Huang, Shao-Feng en_US dc.creator (作者) 黃紹峯 zh_TW dc.creator (作者) Huang, Shao-Feng en_US dc.date (日期) 2017 en_US dc.date.accessioned 1-Mar-2017 17:39:11 (UTC+8) - dc.date.available 1-Mar-2017 17:39:11 (UTC+8) - dc.date.issued (上傳時間) 1-Mar-2017 17:39:11 (UTC+8) - dc.identifier (Other Identifiers) G0104363044 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/107009 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 104363044 zh_TW dc.description.abstract (摘要) 本研究以策略管理理論「策略形態分析」法與「策略矩陣分析」法為基礎，發展出新的分析架構–「價值單元展開分析」法，並與策略矩陣整合成為策略系統模型。藉由個案研究，驗證此策略系統模型如何使管理者能更精確地衡量未來策略規劃之選擇，最佳化公司未來競爭策略方向。筆者以個案探討新創科技公司在持續變動與競爭之產業中，競爭策略分析與規劃之方法。以3D感測產業作為分析與研究之個案產業，並以其中一新創科技公司–L科技公司作為個案探討之對象，提出一以新創科技公司為出發點，在衡量現有與發展未來競爭策略時，可供利用與權衡的分析方法。「價值單元展開分析」法追尋理性與系統化思考，為公司導入嚴謹明確、量化、及標準化的度量衡工具，使公司得以更加周詳完備與深入地分析其條件前提，將策略最佳化。且此架構具高度延展性，得充分配合公司進行各種思考面向之分析。此外，「價值單元展開分析」法亦可完全結合與相容於「策略矩陣分析」法之中，形成易於溝通與同步的策略系統模型，利用此特點解決公司在策略規劃時可能遭遇之混沌與困難，將效率、效益、及效能用在得當之處，使公司未來發展更符合目標。 zh_TW dc.description.abstract (摘要) This study investigates the methods of analyzing and planning competitive strategies, with a case study of a technology startup company – “L Company” in the 3D sensor industry. Based on strategy analysis and Strategic Matrix Analysis, this study developed a new analytic framework – “Value Unit Expansion Analysis” which is a systematic model integrated into Strategic Matrix Analysis. By verifying the systematic model through the case, this study proposed a more precise and optimization–capable method to form a company’s future competitive strategies.Value Unit Expansion Analysis is a clarifying, quantifying, and standardizing method for the company to pave the path for factor condition analysis and strategic optimization. The structure was designed with a high flexibility in correspondence to different considerations and changing aspects; it is compatible and can be built within Strategic Matrix Analysis. The systematic model is liable for communication and synchronization during the process of strategy planning and, therefore, setting higher efficiency, benefit, and utility for pertinent strategies that fit into companies’ goals. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的與研究議題 2第三節 研究範圍與步驟 2第四節 研究架構 4第二章 文獻探討 5第一節 產業生命週期 5第二節 高科技產業 8第三節 新創科技公司 10第四節 SWOT分析 13第五節 五力分析 14第六節 競爭策略 17第七節 事業策略形態 20第八節 價值鏈與價值單元 22第九節 策略矩陣分析 25第三章 研究方法 30第一節 質性研究法 30第二節 個案研究法 31第三節 資料蒐集方法 32第四節 價值單元展開分析法 33第四章 個案分析 44第一節 個案產業 – 3D感測產業簡介 44第二節 3D感測技術簡介 45第三節 3D感測產業價值鏈 50第四節 個案公司 – L公司簡介 51第五節 L公司五力分析 55第五章 研究分析與討論 59第一節 L公司原始策略形態 59第二節 L公司產品競爭策略分析 – 產品一 (P01) 61第三節 L公司產品競爭策略分析 – 產品二 (P02) 67第四節 L公司產品競爭策略分析 – 產品三 (P03) 73第五節 L公司競爭策略分析 79第六節 L公司未來競爭策略規劃 83第六章 結論與建議 89第一節 結合價值單元展開分析法之策略矩陣管理意涵 89第二節 驗證結合價值單元展開分析法之策略矩陣 91第三節 研究限制 93第四節 後續研究建議 94參考文獻 96英文部分 96中文部分 99附錄 100 zh_TW dc.format.extent 7559788 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104363044 en_US dc.subject (關鍵詞) 策略矩陣 zh_TW dc.subject (關鍵詞) 價值單元展開 zh_TW dc.subject (關鍵詞) 競爭策略 zh_TW dc.subject (關鍵詞) 事業層級策略 zh_TW dc.subject (關鍵詞) 功能層級策略 zh_TW dc.subject (關鍵詞) 策略最佳化 zh_TW dc.subject (關鍵詞) 新創科技公司 zh_TW dc.subject (關鍵詞) 3D感測產業 zh_TW dc.subject (關鍵詞) Strategic Matrix Analysis en_US dc.subject (關鍵詞) Value Unit Expansion Analysis en_US dc.subject (關鍵詞) Competitive Strategy en_US dc.subject (關鍵詞) Business Strategy en_US dc.subject (關鍵詞) Functional Strategy en_US dc.subject (關鍵詞) Strategy Optimization en_US dc.subject (關鍵詞) Technology Startup Company en_US dc.subject (關鍵詞) 3D Sensor Industry en_US dc.title (題名) 價值單元展開分析法與策略矩陣：以3D感測產業新創科技公司競爭策略為例 zh_TW dc.title (題名) Value unit expansion analysis and strategic matrix : competitive strategy of technology startup company in 3D sensor industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 英文部分1. Ansoff, H. I. (1987). The concept of corporate strategy. Homewood, IL: Irwin.2. Bamberger, P., Bacharach, S., and Dyer, L. (1989). Human resources management and organizational effectiveness: High technology entrepreneurial startup firms in Israel. Human Resource Management.3. Barney, D. F. (1991). Time paths in the diffusion of Product Innovations. Landon.4. Brandenburger, A. M., and Nalebuff, B. J. (1995). The Right Game: Using Game Theory to Shape Strategy. Harvard Business Review.5. Burgel, O., and Murray, G. C. (2000). The international market entry choices of start–up companies in high–technology industries. Journal of International Marketing.6. Carnoy, M. (1985). High technology and international labour markets. Int`l Lab.7. Dinopoulos, E., Oehmke, J. F., and Segerstrom, P. S. (1993). High–technology–industry trade and investment: The role of factor endowments. Journal of International Economics.8. Eisenhardt K. M. (1989). Building Theories from Case Study Research. Academy of Management Review.9. Gomez–Mejia, L. R., and Lawless, M. W. (1990). Organizational issues in high technology management (Vol. 11). Jai Pr.10. Grant, R. M. (2000). Contemporary Strategy Analysis. Blackwell Publishers. Oxford.11. Global Industry Analysts, Inc. (2015). 3D Sensors–A Global Strategic Business Report. California.12. Grove, A. S. (1996). Only the Paranoid Survive: How to Exploit the Crisis Point That Challenge Every Company and Career. Currency Doubleday. New York.13. Haltiwanger, J., Hathaway, I., and Miranda, J. (2014). Declining business dynamism in the US high–technology sector.14. Holt, D. H. (1999). Entrepreneurship: New Venture Creation. Prentice–Hill. New Jersey.15. János, T. (2008). Precision Agriculture. Agrár–és Gazdálkodástudományok Centruma. Debreceni Egyetem.16. Keuschnigg, C., and Nielsen, S. B. (2002). Start–ups, venture capitalists and the capital gains tax. CESifo Working Paper Series.17. Kleingartner, A., and Anderson C.S. (Ed.). (1987). Human Resource Management in High Technology Firms. Lexington Books. Los Angeles.18. Liebe, C. C. (2006). Spacecraft Hazard Avoidance Utilizing Structured Light. California: Jet Propulsion Laboratory. California Institute of Technology.19. Marshall, D. (1994). Introduction to Stereo Imaging–Theory. Computer Based Learning Unit. University of Leeds.20. Mcgrath, K. G., and Macmillan, I. C. (1995). Discover–Driver Planning, Managing Uncertainty. Harvard Business review.21. Merriam, S. B. (1988). Case study research in education. Jossey–Bass. California.22. Miller, A., and Dess, G. G. (1993). Assessing Porter’s (1980) Model in terms of Its Generalizability, Accuracy, and Simplicity. Journal of Management Studies.23. Porter, M. E. (1980). Competitive Advantage. The FreePress. New York.24. Rothaermel, F. T. (2008). Chapter 7 Competitive advantage in technology intensive industries. Technological Innovation: Generating Economic Results. Emerald Group Publishing Limited.25. Roussel, P. A. (1991). Technological Maturity Proves a Valid and Important Concept. Research Management.26. Runka, J. C., and Young, J. E. (1987). A Venture Capital Model of the Development Process for New Venture. Journal of Business Venturing.27. Storey, D. J. (1994). Understanding the small business sector. London Routledeg.28. Von Glinow, M. A. Y., and Mohrman, S. A. (Eds.). (1990). Managing complexity in high technology organizations. Oxford University Press on Demand.29. Wang, C. H., Lu, Y. H., Huang, C. W., and Lee, J. Y. (2013). RandD, productivity, and market value: An empirical study from high–technology firms. Omega, 41(1).30. Yin, R. K. (1994). Case Study Research: Design and Methods. Sage Publications. California. 中文部分1. 王文科 (1995)。教育研究法。台北：五南圖書出版股份有限公司。2. 司徒達賢 (2005)。策略管理新論：觀念架構與分析方法。台北：智勝文化事業有限公司。3. 伍孟純 (2001)。高科技產業廠商經營績效關鍵成功因素之研究。未出版之碩士論文，長榮管理學院經營管理所。4. 施鴻志、解鴻年 (1993)。科技產業環境規劃與區域發展。台北：胡氏圖書。5. 陳郁甫 (2006)。支援新竹科學園區科技企業創新公司之經營模式。未出版之碩士論文，國立交通大學科技管理研究所。6. 陳靜夫 (1992)。高科技產品的行銷策略。逢甲大學合作經濟，第24期。7. 張嘉文 (1995)。FCB廣告策略模型與PLC階段之相關研究。未出版之碩士論文，國立中興大學企業管理研究所。8. 黃國峯 (2015)。企業成長策略。台北：經理人月刊，第342期。9. 游三奇 (2009)。消費性電子產業策略採購行為之探討–以華碩電腦為例。未出版之碩士論文，國立交通大學高階主管管理學程碩士班。10. 鄭怡君 (2006)。新創科技公司研發創新績效衡量指標之研究。未出版之碩士論文，國立清華大學科技管理研究所。11. 顏旭良 (1998)。高科技產業經營績效評估與其資源配置特性研究–以新竹科學工業園區為例。未出版之碩士論文，國立成功大學企業管理研究所。 zh_TW
