學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 看的越久廣告效果越好嗎?由眼動探討改變偵測作業中置入物的效果
其他題名 Would Longer Fixation Duration Lead to Better In-Game Advertising Effect? The Effects of Placement in a Change Detection Task from Eye Movement Evidence
作者 張李竹;顏乃欣
Chu, Chang-Lee;Yen, Nai-Shing
貢獻者 心理系
關鍵詞 注意力 ; 偵測改變作業 ; 眼動追蹤儀 ; attention ; change detection ; eye tracker
日期 2016-12
上傳時間 12-Jun-2017 17:39:40 (UTC+8)
關聯 中華心理學刊, Vol.59, No.1 ,P1 - 27
資料類型 article
DOI http://dx.doi.org/10.6129%2fCJP.20170112
dc.contributor 心理系
dc.creator (作者) 張李竹;顏乃欣zh_TW
dc.creator (作者) Chu, Chang-Lee;Yen, Nai-Shing
dc.date (日期) 2016-12
dc.date.accessioned 12-Jun-2017 17:39:40 (UTC+8)-
dc.date.available 12-Jun-2017 17:39:40 (UTC+8)-
dc.date.issued (上傳時間) 12-Jun-2017 17:39:40 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110224-
dc.format.extent 11084625 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) 中華心理學刊, Vol.59, No.1 ,P1 - 27
dc.subject (關鍵詞) 注意力 ; 偵測改變作業 ; 眼動追蹤儀 ; attention ; change detection ; eye tracker
dc.title (題名) 看的越久廣告效果越好嗎?由眼動探討改變偵測作業中置入物的效果zh_TW
dc.title.alternative (其他題名) Would Longer Fixation Duration Lead to Better In-Game Advertising Effect? The Effects of Placement in a Change Detection Task from Eye Movement Evidence
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.6129/CJP.20170112
dc.doi.uri (DOI) http://dx.doi.org/10.6129%2fCJP.20170112