| dc.contributor.advisor | 郭維裕 | zh_TW |
| dc.contributor.advisor | Kuo, George | en_US |
| dc.contributor.author (Authors) | 莫愷德 | zh_TW |
| dc.contributor.author (Authors) | Morales, Ricardo | en_US |
| dc.creator (作者) | 莫愷德 | zh_TW |
| dc.creator (作者) | Morales, Ricardo | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 31-Jul-2017 11:07:31 (UTC+8) | - |
| dc.date.available | 31-Jul-2017 11:07:31 (UTC+8) | - |
| dc.date.issued (上傳時間) | 31-Jul-2017 11:07:31 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933055 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111482 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933055 | zh_TW |
| dc.description.abstract (摘要) | Koinobori, LLC is a koi carp farm that aims to provide high quality, show grade koi carp to the consumers in Central America as well as creating a community of koi carp enthusiasts in the region.Japanese colored carp, called Nishikigoi in Japan originated from the common carp raised as food fish by the rice farmers in Niigata Prefecture. Their symbolisms of long life and prosperity are very appealing, and their slow, peaceful movement inspires tranquility. Additionally, owning high quality koi carp symbolizes power, high economic status and other qualitative conditions. Koi shows are part of the culture in Japan, just as dog shows in the US.The fish-keeping hobby is the second most popular hobby worldwide, only bested by photography, with over 100 million hobbyists throughout the world. The Central American economy is growing steadily and the appeal for this hobby has been increasing over the years. With the aid of free trade agreements like the Central American Common Market (CACM); which was formed to facilitate regional economic development through free trade and economic integration, the conditions are met for the commerce of these precious koi carp.With alliances and relationships already made with mayor distributors in Japan and the demand in the region growing, Koinobori has all the opportunities to become a leader of this industry while in its infancy in the Central American region and to fulfill its initially stated objectives. | en_US |
| dc.description.tableofcontents | 1. COMPANY OVERVIEW 11.1. MISSION 11.2. VISION 11.3. OBJECTIVES 11.3.1. General 11.3.2. Specific 11.4. KEY SUCCESS FACTORS 21.5. BRAND AND PRODUCT OVERVIEW 31.5.1. Logo 41.6. COMPANY OWNERSHIP 42. BUSINESS ENVIRONMENT 52.1. INDUSTRY OVERVIEW 52.1.1 Global Trends 62.2. CENTRAL AMERICAN MARKET 72.2.1. Economy 82.2.2. Socio-Demographics 92.2.3. Central American Common Market (CACM) 92.3. COMPETITORS 102.4. BUSINESS OPPORTUNITY 103. BUSINESS MODEL 133.1. VALUE PROPOSITION 133.2. CUSTOMER SEGMENTS 133.3. CHANNELS 143.4. CUSTOMER RELATIONSHIPS 143.5. REVENUE STREAMS 143.6. KEY PARTNERS 153.7. KEY ACTIVITIES 163.8. KEY RESOURCES 163.9. COST STRUCTURE 174. MARKETING PLAN 184.1. SELLING PROPOSITION 184.2. TARGET MARKET 184.3. PRODUCT 204.3.1. Competitive advantage 214.4. PRICING AND POSITIONING STRATEGY 214.5. DISTRIBUTION PLAN 214.6. PROMOTION STRATEGY 224.6.1. Pull Marketing. 224.6.2. Push Marketing 224.7. ONLINE MARKETING STRATEGY 234.7.1. Content Marketing 234.7.2. Email Marketing 234.7.3. Social Media Marketing 235. STRATEGIC PLANNING 245.1. EXTERNAL ANALYSIS 245.1.1. Macro Environment 245.2. INTERNAL ANALYSIS (COMPETENCIES AND COMPETITIVE ADVANTAGE) 245.3. SWOT MAP 255.4. BUSINESS LEVEL STRATEGY 266. FINANCIAL PLAN 276.1. START-UP BUDGET 286.2. PROJECTED INITIAL BALANCE SHEET 296.3. INCOME STATEMENT 306.4. CASH FLOW 316.5. PROFITABILITY ANALYSIS 326.5.1. Net Present Value and Internal Rate of Return 326.5.2. Break Even Analysis 337. CONCLUSION 349. APPENDIX 359.1. STARTUP COSTS DETAILS 379.2. MARKET SHARE AND SALES FORECAST 389.3. AMORTIZATION TABLE 399.4. DEPRECIATION TABLE 41 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933055 | en_US |
| dc.subject (關鍵詞) | Koinobori | zh_TW |
| dc.subject (關鍵詞) | 品質 | zh_TW |
| dc.subject (關鍵詞) | 鯉魚 | zh_TW |
| dc.subject (關鍵詞) | Koinobori | en_US |
| dc.subject (關鍵詞) | Quality | en_US |
| dc.subject (關鍵詞) | koi | en_US |
| dc.title (題名) | Koinobori-高品質鯉魚的養殖計畫 | zh_TW |
| dc.title (題名) | Koinobori, quality koi carp | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | "Molometer", M. (2017, April 17). Koi Carp: The Most Expensive Koi Fish Ever Sold. Retrieved from PetHelpful: https://pethelpful.com/fish-aquariums/Koi-Carp-An-Ancient-Long-Lived-Ornamental-Fish(APA), A. P. (2017). hobby. Retrieved from Dictionary.com : http://www.dictionary.com/browse/hobby(SIECA), S. d. (2013). Relaciones Comerciales entre Centroamérica, Panamá y Japón. Direccióm de Estadísticas, Estudios y Políticas.Association, J. A. (2017). What is a koinobori? Retrieved from JAFA: http://www.jafa.asn.au/index.php/2-uncategorised/182-what-is-a-koinoboriBank, T. W. (2016). GDP Growth (annual%). Retrieved from The World Bank Web site.Encyclopedia Britannica. (n.d.). Central American Common Market. Retrieved April 2016, from Encyclopedia Britannica: http://global.britannica.com/topic/Central-American-Common-MarketEssentials, K. F. (2017). Koi Chart. Retrieved from Koi fish Essentials Web site: http://www.koifishessentials.com/koi-chart/Geohive. (2012). Nicaragua. Retrieved April 2016, from Geohive: http://geohive.com/cntry/nicaragua.aspxGroup, T. W. (2017). Data Bank, World Development Indicators. Retrieved from The World Bank Web site.International, O. F. (2015). Ornamental Fish Industry Data. Retrieved from Ornamental Fish International: http://www.ofish.org/ornamental-fish-industry-dataMinisterio de Economía, D. U. (2014). El Salvador, Estimaciones y Proyecciones de Población Municiapl 2005 - 2025. San Salvador: Gobierno de El Salvador.Supply, C. M. (2017). The Benefits of Owning a Koi Pond. Retrieved from Camosse Masonry Supply Web site: http://camosse.com/learning-library/the-benefits-of-owning-a-koi-pond/Towers, L. (2013, September 30). A Short Guide to Ornamental Koi Carp. Retrieved from 5m The Fish Site: http://www.thefishsite.com/articles/1718/a-short-guide-to-ornamental-koi-carp/United Nations, D. o. (2017). World Population Prospects: The 2015 Revision. Retrieved from WorldOMeters Web site: http://www.worldometers.info/world-population/central-america-population/ | zh_TW |
