1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Periodical Articles
  5. Item

學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 Do competitive strategy effects vary across hotel industry cycles?
作者 季延平
Chen, Chiang Ming
Lin, Yu Chen
Chi, Yan Ping Jeffery
Wu, Sou-Chein
貢獻者 資管系
關鍵詞 Business cycle; Pricing strategy; Quality strategy; Advertising expenditure; Hotel industry
日期 2016-04
上傳時間 23-Aug-2017 11:34:44 (UTC+8)
摘要 We use metropolitan-level panel data of international tourist hotels (ITHs) in Taiwan to examine whether competitive pricing, quality and advertising effects differ across two business cycle phases of the Taiwanese hotel industry. Following Chen et al.`s (2014. Tourism Econ. 20 (3), 655) conclusion, the Taiwanese hotel industry over the period 2000 to 2010 is divided into two regimes: a high-growth regime (2007-2010) and a low-growth regime (2000-2002 and 2004-2006). We adopt the approach proposed by Enz et al. (2009. Cornell Hospitality Q. 50 (3), 325) on competitive strategies by computing the difference between the value of each hotel and its competitive set on merits of average daily rate, service quality and advertising expenditure. The empirical results indicate that: (1) Competitive pricing strategy has a positive influence on ITHs` room revenue per available room (RevPar) in the high-growth regime (HGR). (2) Competitive pricing and service quality strategies are positively associated with RevPar in the low-growth regime (LGR). Moreover, service quality improvements relative to the competitive set lead to an increase in occupancy for ITHs in the LGR.
關聯 International Journal of Hospitality Management, 54, 104-106
資料類型 article
DOI http://dx.doi.org/10.1016/j.ijhm.2016.02.003
dc.contributor 資管系
dc.creator (作者) 季延平zh_tw
dc.creator (作者) Chen, Chiang Mingen_US
dc.creator (作者) Lin, Yu Chenen_US
dc.creator (作者) Chi, Yan Ping Jefferyen_US
dc.creator (作者) Wu, Sou-Cheinen_US
dc.date (日期) 2016-04
dc.date.accessioned 23-Aug-2017 11:34:44 (UTC+8)-
dc.date.available 23-Aug-2017 11:34:44 (UTC+8)-
dc.date.issued (上傳時間) 23-Aug-2017 11:34:44 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112122-
dc.description.abstract (摘要) We use metropolitan-level panel data of international tourist hotels (ITHs) in Taiwan to examine whether competitive pricing, quality and advertising effects differ across two business cycle phases of the Taiwanese hotel industry. Following Chen et al.`s (2014. Tourism Econ. 20 (3), 655) conclusion, the Taiwanese hotel industry over the period 2000 to 2010 is divided into two regimes: a high-growth regime (2007-2010) and a low-growth regime (2000-2002 and 2004-2006). We adopt the approach proposed by Enz et al. (2009. Cornell Hospitality Q. 50 (3), 325) on competitive strategies by computing the difference between the value of each hotel and its competitive set on merits of average daily rate, service quality and advertising expenditure. The empirical results indicate that: (1) Competitive pricing strategy has a positive influence on ITHs` room revenue per available room (RevPar) in the high-growth regime (HGR). (2) Competitive pricing and service quality strategies are positively associated with RevPar in the low-growth regime (LGR). Moreover, service quality improvements relative to the competitive set lead to an increase in occupancy for ITHs in the LGR.
dc.format.extent 252930 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) International Journal of Hospitality Management, 54, 104-106
dc.subject (關鍵詞) Business cycle; Pricing strategy; Quality strategy; Advertising expenditure; Hotel industry
dc.title (題名) Do competitive strategy effects vary across hotel industry cycles?en_US
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1016/j.ijhm.2016.02.003
dc.doi.uri (DOI) http://dx.doi.org/10.1016/j.ijhm.2016.02.003