| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (Authors) | 唐瑪 | zh_TW |
| dc.contributor.author (Authors) | Hoehl, Thomas | en_US |
| dc.creator (作者) | 唐瑪 | zh_TW |
| dc.creator (作者) | Hoehl, Thomas | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 31-Aug-2017 12:10:24 (UTC+8) | - |
| dc.date.available | 31-Aug-2017 12:10:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 31-Aug-2017 12:10:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933032 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/112373 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933032 | zh_TW |
| dc.description.abstract (摘要) | The venture addresses the common phenomenon of people having no time or not being able to concentrate to read lengthy business and personal development books.This represents a dilemma for many professionals, students and many other people alike because the demands in the realms of professional and working skills surge continuously, driven by global competition and increasing social and economic dynamics.The company aims to solve this problem through offering highly condensed summaries of business, personal development and eventually spiritual books on an intuitive e-commerce web-platform.The summaries rely heavily on visualization techniques following the venture’s unique and proprietary summarization guidelines. A key feature of the summaries is their quality – think of the level of professional consulting presentations.Summaries are monetized through individual and subscription sales via B2C and B2B channels and mainly marketed to white collar working professionals and students in first and second world economies.The business model is a push model, where content is created to satisfy a presumed demand. A pull model, where users generate content on a provided platform, entails interesting advantages and elements of this idea might be incorporated at a later stage.The financial projections are characterized by two years of negative cash flows, which stem from initial investments in the summary database, building the platform and brand, followed by strong positive inflows as user numbers grow. The projected 5-year NPV in the baseline scenario and a 35,000 USD investment in year 1 is 320,000 USD at a 20% discount rate while the IRR is close to 100%.Key risks pertain to quality of summaries, relationships with key content creators and the challenge to create momentum. | en_US |
| dc.description.tableofcontents | List of Figures 3List of Tables 4Executive Summary 7Business Model Canvas 81. Market Analysis 91.1. Introduction to the Non-Fiction Book and Summary Markets 91.2. The Non-Fiction Book Summary Market Environment 91.3. Competitor Analysis 141.4. Target Customers 182. Business Description 192.1. Motivation – Pain Points and Demand Gap 192.2. Vision 202.3. Mission 202.4. Objectives 202.5. Product Description 212.6. Value Proposition – Problems Solved 242.7. Push vs. Pull Business Model 242.8. Partners 262.9. Organization & Management 272.10. Operations 282.11. E-Commerce Platform & Infrastructure 342.12. SWOT Analysis 372.13. Strategy 382.14. Marketing 432.15. Sales 483. Financial Summary 493.1. Underlying Assumptions of Financial Model 493.2. Sources of Income 50Costs 523.3. Financial Results 543.4. Sources and Uses of Funds 573.5. Funding Request 574. Risk Assessment and Mitigation 584.1. Risk Analysis 584.2. Mitigation Plan 595. Action Plan and Growth 61Appendix A – Financial Models 62Appendix B – Sample Database by Content Categories 63References 66 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933032 | en_US |
| dc.subject (關鍵詞) | 非小說 | zh_TW |
| dc.subject (關鍵詞) | 書籍 | zh_TW |
| dc.subject (關鍵詞) | 平臺 | zh_TW |
| dc.subject (關鍵詞) | Non-Fiction | en_US |
| dc.subject (關鍵詞) | Book | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.title (題名) | 創設實用之非小說書籍平臺 | zh_TW |
| dc.title (題名) | Business plan – A platform for non-fiction book summaries | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Books and ArticlesBoontanorm, T.N.; Pongpanich, C (2014). Business Plan Cookbook – A recipe for new business. Sasin Graduate Institute of Business Administration of Chulalongkorn University.Dunn, R., and Dunn, K. (1992). Teaching Secondary Students through Their Individual Learning Styles: Practical Approaches for Grades 7–12, Allyn & Bacon.Felder, R.M., Silverman L.K. (1988). Learning and Teaching Styles, Engineering Education.Dale E. (1969). Cone of experience, Educational Media: Theory into Practice. Charles Merrill.Hill, C. W. L.; Jones, G. R. Jones; Schilling, M. A. (2014). Strategic Management: Theory: An Integrated Approach 11th Edition. Cengage Learning.Joyce B., Showers B. (1981). Transfer of training: the contributions of coaching. Journal of Education 163.Online Articles and Statistics2015 U.S. Book Industry Year-End ReviewAdult Nonfiction Stayed Hot in 2016Angel Investing by the NumbersApps such as Blinkist and Joosr cram an entire book into a 15-minute read Blinkist: books in brief app fails to impress | The NationalCondensed, or just dense? The apps that turn books into 15-minute reads | Books | The GuardianDo Visuals Really Trump Text?Lake Superior State University :: Parents :: Learning StylesNumber of business books published in the U.S. 2013 | StatisticSmashwords: 2014 Smashwords Survey Reveals New Opportunities for Indie AuthorsStartup Financial Modeling: A Step-by-Step Guide Using XLS TemplateStudies Confirm the Power of Visuals in eLearningThe Hot and Cold Book Categories of 2015The Nonfiction Book Revolution: Surprising Data for Authors | Nonfiction Authors AssociationU.S. Publishing Industry’s Annual Survey Reveals $28 Billion in Revenue in 2014 | AAPU.S. Publishing Industry’s Annual Survey Reveals Nearly $28 Billion in Revenue in 2015U.S. Book market January 2016 | zh_TW |
